Apple's iPhone 11 and 11 Pro keynote in 14 minutes By Engadget

By Engadget
Aug 14, 2021
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Apple's iPhone 11 and 11 Pro keynote in 14 minutes

We have a huge mourning plant for you with some huge announcements: we're adding a whole new way to enjoy games on the App Store with apple arcade is the only place you can get unlimited access to over 100 groundbreaking exclusive new games made for iPhone, iPad, Mac and Apple TV. Instead of paying upfront for each game, your subscription lets you download and play any Apple Arcade game right from the app store. So how much does unlimited access to all these amazing games cost just $4.99 a month for the whole? Let's talk about Apple, TV Plus, now, I know that some of you have been wondering when will Apple TV plus be available, and how much will it cost? Well today, we're excited to tell you that the first shows will be available on November 1st, and it is just $4.99 per mark. This is crazy. We are so excited about Apple TV Plus that we wanted to do something really special and so starting today, when you buy an iPhone, an iPad, a Mac or an Apple TV you get one year of Apple, TV plus included the new seventh generation. iPad, this iPad has a new, larger 10.2 inch Retina display under the hood, whose iPad is the a10 fusion chip. So that means that this iPad is up to two times faster than that top-selling PC and for the very first time our new most popular iPad features the smart connector.

So you can effortlessly connect the optional full-sized smart keyboard, which delivers a great typing experience in a thin and light design that also folds into a protective cover. First, let's talk about multitasking with iPadOS. It's never been easier to get to your favorite apps. You can quickly switch between multiple apps and slide over or fan them out to pick the one you want and with a simple, simple pinch. The soft keyboard, a new floating keyboard appears, gives you more room for your content and a great and a great one-handed typing experience is awesome, and you have a whole new video editing experience with powerful new tools in the new enhanced Photos app and there's some great new ways to use Apple Pencil simply swipe up from the bottom corner, to capture a screenshot or choose the new full-page option to create a PDF of a full web page or your document.

We're also proud that, with all these enhancements, this new iPad will start at just $329. You can order it today, and it will start shipping at the end of the month, watch series 5 featuring an innovative new display that is always on, so the watch face is always visible. Now the new always-on display is just loaded with advanced technologies. It all starts with the industry's. Only low temperature, poly-silicon and oxide display or LAP Oh LAP allows the display to refresh dynamically from as high as 60 Hertz to as low as one Hertz, which is extremely power efficient.

By combining this incredible hardware, with innovative software, we're able to deliver this always-on display, while still maintaining the same all-day 18-hour battery life. Let's talk about another new feature in series: 5, a built-in compass now, with the updated, Maps app you'll, be able to see which way you're facing just like on your iPhone. You can add the compass to your watch face, so you can see your direction at a glance and there's even a new compass app which allows you to see not only you're heading, but also your latitude longitude. Current elevation and incline Apple Watch has some important safety features built right in now with series 5. Every cellular model has international emergency calling, so you can call emergency services in over a hundred and fifty countries around the world just by pressing and holding down the side button.

Even without your iPhone series, 5 GPS models will start at just three. Ninety-Nine and $4.99 for cellular models. You'll be a to order series 5, starting today, right after the keynote, and they'll be available in our stores, starting September 20th. Today, I am thrilled to share with you, the newest iPhone 11 has a beautiful, anodized, aluminum and glass design and that glass, it's the toughest ever a smartphone on the front and back iPhone 11 comes in six new colors with an all-new purple white, yellow, green black and product red. It has a 6.1 inch, liquid Retina display with true tone, white color, tapped, awake and haptic touch and even more places with Iowa's 13, like contextual menus, and now we have spatial audio, which provides an immersive theater like experience by creating a sound field around you using an apple design virtualize, and we support Dolby Atmos for an incredible sound experience. Now, let's talk about camera, we have an amazing dual camera system with an all-new wide camera, with a new sensor with a hundred percent focused pixels for faster autofocus, three times faster in low-light, and we have a new ultra-wide camera with a hundred and twenty degree fields of view.

This will let you capture way more in your photos and videos. This is doing an optical zoom out 2x, so you can capture way more without moving. We've also updated. Our image pipeline, which processes over a trillion operations per photo, and it's got our image signal processor, and it has our neural engine for machine learning, and now we've added semantic rendering. This allows us to more intelligently, detect subjects and relight them with detail.

So they look even better. Let's talk about night mode here it is with night mode turn on. So in taking video, you can easily tap to switch to the ultra-wide camera to capture even more on your scene. You can also use the zoom wheel to just transition easily between the two cameras. We support 4k resolution up to 60 frames per second slo-mo time-lapse, cinematic video stabilization and now extended dynamic range at 4k up to 60 frames per second, and this is across both cameras, which is pretty cool.

We've also updated our the true depth camera to a wider 12 megapixel sensor, also on the front camera. Furthermore, we've added 4k video with extended dynamic range up to 30 frames per second, and you can also capture on the front at 4k 60 as well. Now, we've also added slow-motion video to the front camera for the first time. So if you look at CPU performance with the iPhone 10 ours, a 12 Bionic chip, it still leads the pack in terms of the latest smartphones and chips. Well, the 13 Bionic is just going to extend that leave even further.

So what about graphics, because the 13 Bionic is also the fastest GPU ever in the smartphone last year, was the iPhone 10? Are we already had the longest battery life in an iPhone ever, and it was a big leap and our customers loved it? So, with the advancements in iPhone, 11 it'll still have an hour more and vim battery than your iPhone 10 are for a piratical battery, so we're really excited to offer iPhone 11 at just $6.99, and these are the most powerful and most advanced iPhones that we have ever built in a stunning new design. It's made of a surgical grade, stainless steel. That back is a single piece of machined glass with an optical PVD coating. There's a beautiful new mat textured finish that looks great and feels awesome. In your hand, it comes in two sizes, five-point, eight inches and 6.5 inches. They have the highest pixel density of any display.

Apple makes our super Retina display is the most advanced we've ever built into an iPhone. It's a new OLED panel that has 2 million to 1 contrast, ratio, p3y, color, true tone, haptic touch and now a much brighter up to 1200 nits, that's incredibly bright, while also being 15% more energy efficient. In addition to that, it has the spatial audio sound, the Cayenne told you about as HDR 10 Toby vision, Dolby Atmos. So we decide it's worthy of a new name. We call it the super Retina DR display, and today I'm excited to talk to you, 8:13 Bionic, our latest creation, if we added brand-new machine learning accelerators in our CPUs.

These dedicated accelerators allow the CP to process matrix math operations up to 6x faster, making the CPU capable of over one trillion operations per second together with iPhone 11 Pro. This creates a fully integrated platform where developers can do some incredible things like natural language, processing, image, classification in photos and videos and character, animation and people occlusion in AR apps. The second thing I'd like to talk to you today about is how we lowered the power of the 813 Bionic. It is our most efficient chip. Today it starts at the transistors, the fundamental building blocks of our chips and 813 Bionic uses an advanced, improved, 2nd generation, 7 nanometer transistors the most advanced in the industry, and we did this with over eight and a half billion transistors.

Finally, at the design level we apply many low-power design techniques to increase the efficiency of our design. For example, we have hundreds of voltage domains in the chip, so we light up only the sections of the chip that need to function at any given time. So we only turn on the smallest amount of logic in the chip dramatically reducing power, all of our core CPU, GPU and neural engine are all up to 20 percent faster. We are so excited to tell you that with iPhone 11 Pro, you now get up to four hours longer in your day, with iPhone 11 Pro Max up to five hours longer their day. Let's talk about the cameras, it has a new wide camera that has a fast F, 1.8 aperture and focus pixels to cover a hundred percent of the sensor. It is a new telephoto camera with a larger F, 2.0 aperture. It lets in 40 percent, more light and as a new ultra-wide camera with a super wide 120 degree, field of view and a tremendous range of focus across the entire image.

Now all these work, together with the a13 Bionic chip and its new generation image signal processor and that enables a whole new level of photography first but the telephoto camera and the ultra-wide do the ability to zoom in two times and zoom out two times: that's a 4x optical zoom range. This is shot with the ultra-wide by Kiara's Anna shot this in Arizona see this amazing contrast between the lights and the dark and mid-tones. Now we want to give you a sneak peek of a new feature coming in the camera that will be available with the software update. This fall, but it's so cool. We have to tell you about it.

We call it deep fusion what it does it shoot: nine images before you press the shutter button. It's already shot for short images for secondary images. When you press the shutter button, it takes one long exposure and then in just one second, the knurl engine analyzes the fuse combination of long and short images, picking the best among them, selecting all the pixels and pixel by pixel, going through 24 million pixels to optimize for detail and low noise. Like you see on the sweater, their iPhone 11 Pro is a powerful new video camera system. All three cameras shoot 4k, 60 frames, a second extended dynamic range video with beautiful highlights and shadow details.

We actually pair the three cameras right at the factory calibrating for color and exposure and then all the time while you're using them. We actually do some smart things like we in real time, take data from the camera, you're shooting with and prime the other cameras automatically for autofocus, auto exposure, color temperature, even tone mapping, and for pros who want to edit this video quickly on device. Now, with iOS 13, we have new advanced video editing features built into the Photos app, so you can do things like edit, a video for expose your color temperature even cropping and scaling so iPhone 11 Pro will start at $9.99 an iPhone 11 Pro max. It's just $100 more at 1099. You can pre-order all of them, starting this Friday they'll all start shipping on September 20th.

In addition to that, we're going to keep iPhone 10 are in the line, starting at just $5.99 and iPhone 8 at 449. So there's a lot of great options for people at all different price points. Our admission at Apple has always been to design products that empower people and enrich people's law, to put technologies in your hands and to see all the wonderful things that you'll do with them. We couldn't be more proud of the products and services that we shared with you this morning, and I'd like to thank everyone. Thank you.

You.


Source : Engadget

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