WATCH: TCL's entire TV reveal presentation (Full CES 2021 Livestream) By CNET Highlights

Hi everyone. Thank you very much for joining us virtually today. My name is Tiago blue, and I'm the head of lab of TCL industrial design center TCL is extremely happy to be back at cs and to participate once more in this fantastic consumer electronic convention. But these times things are vastly different from before, not only because this year marks the first ever digital CES, but because after challenging year, we are witnessing people here and across the rest of the world trying to get back to their feet and move on. In spite of the global challenges. TCL is proud to be a member and a contributor of this vibrant industry.

We are one of the leading consumer, electronics brands in the world and America's fastest growing TV brand. Our mission is to make life intelligent with innovative technology, and we are doing this through adopting what we call our AI times IOT strategy to fulfill this mission. We are focused on bringing value to our consumers all around the world to development in connection display and interaction. We do it not only with our products, but by encouraging consumers to adopt an intelligent lifestyle place. The TVs at the sensor of their own as the biggest screen and as the provider of the great content from there a smart journey starts.

We are making people's lives easier by giving them a full category connected devices that enable them to interact in a real time with their gadgets and communicate with their friends. Simply put. We want people to experience more to date, I'm proud to say that our product service are in the hands of 300 million global users over 160 countries, and I'm also pleased to inform you that we now have over 75 000 employees, 22 factories and 28 r d centers spread around the globe. We have maintaining extremely strong business momentum in our multicategory, offering such as TV audio mobile air, conditioner, washing machine refrigerator and more. This makes TCL one of the leading consumer electronic brands in the world, not only that, but also thanks to the sale of all of these wonderful products.

We can see here I'm proud to say that the global market share of TCL brands rank now the number two in the second quarter of 2020, but it's more than just the numbers. I'm convinced that these TVs must have brought entertainment and excitement and unforgettable moments to millions of people, especially during this difficult and challenging times. In the first three quarters of 2020, our global TV sales volume reached more than 70 million sets, which was up by nearly 15 percent year. On year in North American market TCL brand TV sales volume were up nearly 25 percent year-on-year and in European markets. Our sales volume has almost doubled.

In addition to this, we are seeing a significant growth and increase in market share across other key markets. We are both honored and extremely grateful to have received positive reviews from around the world on our products, on our user experience and on the value we bring to the consumers. We truly appreciate these endorsements, which is a testament to both our hard work and our continuous efforts in research and development. Seeing these reviews only encourages us to keep creating the best products and keep providing the best service to our users. TCL duplicate runs well above the industry average.

In reviews, and in a recent survey conduct by PC magazine TCL was award. The reader's choice award for the best television brand for the third year in a row. According to this result, TCL has topped the list of overall satisfaction and, like would recommend, we believe in delivering joy and happiness to young consumers and letting them experience more. So while we continue to delight our existing users and reviewers, we are at the same time investing in the TCL brand, and we are continuing to excite our fans around the world who, like sports and entertainment, for example, for football fans. We are proud to sponsor the cop America for those who enjoy basketball, we sponsor FIFA tournament and for fans that enjoy movies and Hollywood.

We have the TCL Chinese theater and for those people that, like motorsports, we are proud to sponsor the gt world challenge. You can find us cheering with everyone at the stadium, or you can find us on the fields, and you can also see us sharing the breathtaking views to the fans through their TVs. At this exciting experience are a factor of our global business and sponsorship, but only possible because our focus on technology TCL has been investing in the transformative power of mini-led since 2018. We showcased our first mini led product at IFA that year, and we have been investing in the next generation display technology. Ever since in 2019 we achieved a mass production, and we launched the world first mini light TV around the world, and last year 2020, we're probably introducing Adrian mini led on glass.

Today, I'm excited to announce TCL the latest mini layout development, the od0 mini light. This is the TCL the latest advancement with mini led technology. Audi, zero mini lag, delivers a superb precision. In contrast to achieve this, we use thousands of local dimming zones that allow the brightness to be adjusted in a real-time alongside the corresponding backlight areas. This improves the image performance, reveals re-micro accurate picture and provides brilliant whites alongside the deep black.

All this means that the viewer can experience a more realistic picture and even sharper picture details than ever before, along with the smoothie brilliant luminance and the wider high dynamic range OD, 0 mini led, provides our users with revolt viewing experience of a striking and uniform brightness. This is eye. Uniformity is achieved by reducing the distance between the light source and the LCD panel. This controls the range of astigmatism and those two things. Firstly improves the contrast, and cyclically it minimizes the optical crosstalk.

Apart from the astonish performance in brightness and contrast, TCL od2 technology also offers a dramatic ultra scene profile, never seen before in LED LCD TVs. The zero represents the distance between the top of the mini, led backlight and the button surface of the diffuser plate. The distance of ordinary, led or led is generally between 10 and 25 millimeters. Due to the limit of number of light sources, ordinary led backlights need to be diffused through a lens and need a certain light mixing distance, which means that having zero distance cannot be achieved. TCL's od0 technology is different.

Odysseus technology use smaller LEDs, so there are more light sources which allow us to minimize the distance between the light source and the panel to an astonishing zero millimeters. This has two benefits: it improves consistently of the brightness while at the same time it lowered the thickness, making an interesting TV profile possible today, I'm proud to say that we are a pioneer in the mini LED TV industry and more than that, thanks to our continuous investment in r d, we are one of the world leaders, innovative optical solutions with smaller backlights and thinner lens designs. Looking into the future, we will continue to provide the best image with the greatest clarity and industry-leading color performance on the market, all made possible with our TCL mini, led 8k and quantum dot display technology. Now, let's look into the future for the future of display. We are thrilled to introduce the world's first 6.7 inches omelette, rollable display and the world's first 17 inches printed OLED scrolling display from TCL cost. There is absolutely no doubt in my mind that this will redefine the standards of portable devices.

To begin with, let's check our omelet rollable display with TCL cs30s rollable arm light display, the font size can be extended from a 6.7 inches to a 7.8 inches with a simple top of the finger from a smartphone to a tablet. TCL's rollable owlet display creates an entirely new user experience with an adaptable user interface. Now, let's take a look on something different, I'm proud to present to you, the world's first 17 inches printed outlet scrolling display the printed OLED scrolling display benefits from the world leading injecting printing technology with a hundred percent colored garment, the flexible LED scrolling display can be widely applied on flexible TVs, curves and foldable displays, as well as transparent commercial display screens, with the cost 20 percent lower than the most traditional displays technologies. So far, we have talked a lot about how TCL is one of the leaders in displaced technologies, and we can already see what the future has in the store. But that's not all.

Today, I would love to share with you some exciting mini led and QED TVs that will be launching this year. First up, one you see in the screen is our 4k mini led c825, which is the perfect product for those movie and sports enthusiasts thanks to its game. Master mode is a pro that will truly and truly excite our gamers. Then we have a superior 4k led TV, the c725, which will provide the ultimate entertainment experience to our users and also the p725 4k HDR, with enhanced adobe experiences. Now the observant people watching might have noticed there are a few shadows on the slide.

This is because in June, we'll be launching some exciting surprise TV models. Please stay tuned for more details. Besides telling you about these exciting products, I have some other news to share. Over the years we have enjoyed a strong partnership with leading smart platforms such as Roku, Amazon and google. Through these partnerships, we can ensure that CTV customers in North America and TV customers across the world have access to the very best content on their TCL TVs.

Today at CES, I'm excited to make a further announcement. I'd like to introduce to you TCL's, very first google TV that will be coming to the market in 2021. Let's stop and listen to our partner on the upcoming Google TV, we're excited to partner with TCL, to bring google TV to TCL customers around the world. Google TV is a more helpful and delightful TV experience that helps users find the content they love more easily than ever before. Google TV brings together movies, shows and live TV from across all of your apps and subscriptions and organizes them just for you.

Users can discover new things to watch with personalized suggestions and even ask google to answer questions on their big screen or control smart home devices. Here's a quick look at our new TV experience: google TV! Thank you TCL for your partnership. We are excited about launching google TV with you later this year, but this is not all in addition to our wonderful TV products. We also have much more to offer to our global consumers to help them experience more to hear about these developments, we sincerely invite you to tune in our global spotlight session, taking place on both January 12 and 13. This is an opportunity for you to learn more about news from our North American market and to hear more about multicategory global offerings with that, it's my honor to introduce our next speaker to tell you the latest and newest TCL mobile devices.

Ladies and gentlemen, please welcome Mr Stefan strait. Thank you Thiago. It's my pleasure to be here with you today to share some of the latest updates on our TCL mobility business. Since we unveiled TCL mobile brand last year at CES 2020, we have been executing fast on our strategy to deliver a fully connected, smart home and smart mobile experience that are inclusive of TCL's entire consumer electronics portfolio based on our AI times, IOT strategy. It's only one year ago that we revealed our first TCL branded smartphone lineup in total, we have launched already seven new smartphones in less than one year and among these, our first 5g smartphones are some of the most affordable 5g devices in the market.

Most recently, we added the TCL 10 5g UW, thanks to our strong partnership with Verizon, to bring 5g to more people in the U. S. market for under 400 in 2020. We also expanded the TCL brand into more product categories, launching our first tablets, wearables and true wireless headphones. At the same time, we're also growing our geographical footprint to all key regions globally to make TCL products available everywhere.

Also, we look ahead to 2021. This growth of TCL mobile brand is even more critical. Display. Greatness is at the core of our philosophy. Of everything we are doing.

TCL is widely known for its award-winning television and panel manufacturing expertise. So we put the special focus on delivering flagship quality display technologies to our customers. In an impressive array of affordable mobile products, we look at our mobile devices every day for an average of seven hours, so our viewing experience should be the best quality possible. This is a key part of how TCL is using strong, vertical integration to shift towards a more cohesive portfolio. TCL branded consumer electronics devices that work seamlessly with one other display greatness is also our promise to our customers in terms of product differentiation in a very crowded marketplace.

More importantly, we see this as a powerful call to action for our users to celebrate their personal moments of greatness. Our display greatness philosophy is to highlight what makes our products stand out of the crowd, and we developed our own intelligent display technology powered by next vision. Next vision is the next level visual experience with a whole new scale of innovation, display technology to reveal the most vibrant, colors and richest details thanks to its dedicated display engine. This will bring images to life through fantastic color accuracy, better brightness and contrast, video playback will have an automatic STR to HDR conversion in real time. Next vision also ensures that we protect the eyes of the viewers.

Furthermore, in 2021 we are also adding the next level of display interaction across multiple products, with the focus to make it very easy to display and interact with your content across many products like TV tablet and PC. This is our way to deliver a fully integrated smartphone experience seamlessly connected, let's get going with the first products of our new 2021 portfolio. So, ladies and gentlemen, it's my pleasure to introduce you to the all new TCL 20 series. We wanted to start this year with a very powerful product line of multiple TCL smartphones to offer excitement for all the consumers. Each of the five phones embodies our display greatness philosophy by democratizing innovation at the affordable price, and we pack all our products into a sleek premium design.

The TCL 20 series is available this month already with TCL 25g and TCL 20se, while the other three devices will be coming soon. Let's start with a quick look at the TCL 25g TCL 25 is our most affordable, 5g smartphone. That brings 5g to a new price segment, making it accessible for even more consumers. The phone's 5g capabilities are powered by a snapdragon 695g chipset. This allows you to enjoy smooth video streaming and online gaming on a very large 6.67 inch, full HD plus display the TCL.25G also features an ai-powered triple camera set up with technologies that enhance autofocus and video image. Stabilization along with low light high resolution, shots, the 48, megapixel main rear camera, takes detailed images.

Additionally, we added two more cameras: 118 degrees, super wide angle, camera, as well as a macro lens for close shots. Our so far most affordable smartphone is the TCL 20se. The device has all of its features associated with an advanced smartphone, along with a superior video entertainment system, delivered with a massive 6.82-inch screen with 90 screens to body ratio for a maximized. Viewing experience, smartphone's dual speaker system also enhances the audio experience, and it's capable with high resolution audio hardware device, powerful, 16, megapixel, quad rear camera also provides users with the ability to capture different types of memories. Thanks to its additional wide angle, macro and depth, options powered by massive 5 000 milliampere battery, which lets you watch videos for 17 hours, non-stop, TCL 25g is already available today, and we continue to roll it out across multiple countries globally.

We want to bring 5g technology to even more users and make this our most affordable, 5g smartphone for just 299 euros, and the 20sc is starting to be available within these months across multiple countries for 149 euros with a very fast pace. We keep rolling out three more smartphones of the TCL 20 series in early 2021, and we'll give you more details about these products very soon. Clearly, TCL mobile is also continuing to expand in other product categories. Today we introduced next paper a brand-new display technology. TCL next paper is the first tablet utilizing a highly transfection screen, which reuses natural light to create colorful paper-like reading experience the TCL next paper technology is anti-glare and has no backlight or harmful blue light.

So your eyes don't experience the kind of strain typically experienced by any other display. TCL next paper, also able to display in full color, unlike traditional e-ink readers, to enjoy video watching and playing games. Currently, most of us need to work from home or attend online schooling. Therefore, we also introduce TCL tab 10s. This new tablet comes with a t-pen which lets you and your kids be creative by drawings, or simply take notes on a massive 10.1 inch, full HD display when you're getting down to business, a powerful, outscore, chipset and magnetic keyboard empower your productivity. Also, this tablet supports kids mode.

This helps you to control the access and content. Each kids can view. This makes it perfect for education and entertainment for the entire family for headphones. The TCL move Audi i600 is our latest pair of true wireless AirPods in stunning design, equipped with this charging case, the earphones support, google voice assistant and google fast pairing services, TCN move audio s600 earbuds have built-in active noise cancellation. Each bot has three microphones included to form a powerful noise reduction, allowing the person to hear you more clearly during a call and when you need to talk with the people around, you turn on transparency mode for clear and realistic sound through the microphone to talk freely.

Every year, unfortunately, 10 million pet gets lost with TCL move track pet tracker. You can always keep your pet friend safe. We are thrilled to add these products to our ever expanding TCL mobile portfolio, and we are just getting started at CES. TCL next paper will become available in April for 349 euros and the TCL tap 10s in March, as a Wi-Fi, only version for 199 euros and v4g at 249 euros, TCL move, audio s600 will start in February at the price of 149 euros and TCL move track comes in April for less than 100 euro last year at CES, we have already showed our project archery. This is a wearable display, glasses.

We are very excited to announce that we are commercializing this product. Now it only weighs 20 percent of a regular VR headset you can enjoy in a cinematic view and immersive experience of TV shows movies gaming directly from your mobile device. These stylish glasses contain two built-in full HD micro OLED displays which provide a high quality cinematic experience, as you would have with large 140-inch screens. As you can see, we at TCL are taking our vision seriously to display greatness in all. We do.

Everybody is spending more and more time every day watching at this place, and it's our mission to bring in the outstanding and safe visual experience to each of our products. Thank you for your time. Today, stay well.

Source : CNET Highlights