OnePlus 9 Pro! All the Hasselblad camera features revealed By CNET Highlights

Today is the start of a new journey for OnePlus cameras. We are fully committed to our long-term partnership with Hasselblad. We are already working together on enhance the color and the sensor calibration. Then we will expand it to hardware development for better sensors and the optics together. We are creating new possibility in mobile photography, introducing the OnePlus line series in the OnePlus line series. We bring Hasselblad's legendary athletes and color science to our cameras.

These are mostly complete and uncompromising products' series ever, and I believe it will also be your best shots Lao. I'm pleased to welcome john dear vice president from hustle blood to share a few words with you hi everyone, it's so good to be here to share with you this exciting new partnership. I'd like to begin by talking about our history, since 1941 hustle blood has been devoted to creating cameras that live up to our motto create to inspire and for 80 years. Our cameras have been there to capture some of the most important moments and figures in the story of the world, including the first steps on the moon. Our goal is to continue pushing the boundaries on imaging technology, we're committed to providing consumers the highest quality camera systems that enable all types of creatives to capture their artistic vision in the digital age.

We've come to realize the untapped potential of mobile photography and wanted to help chart its future by partnering with a company that shares our passion. OnePlus is that company and the best partner for us to explore us ways to bring husband's iconic design and uncompromising image quality to mobile devices for more people. After months of efforts from both Hasselblad and OnePlus r d teams we're finally able to bring the Hasselblad camera from mobile to the OnePlus, 9 and 9 pro. This is a camera system that combines the most advanced mobile photography with natural color calibration developed with Hasselblad, delivering incredible, accurate and natural color in a smartphone together with OnePlus, we want to create a smartphone experience of both unmatched performance and technological artistry, making the OnePlus 9 series your best shot to capture your own iconic moments. To achieve this world-class camera experience, OnePlus also worked with some of our Hasselblad ambassadors during the camera r d process.

Hasselblad's ambassadors are selected group of the greatest professional photographers working today in total 12 of them pressed for now that have long-standing relationship with the Hasselblad brand and our products. Here's what they had to say about Hasselblad camera, for mobile, being able to go into the mountains and still having the chance to capture special moments with your phone in a nice quality is just a really cool thing. Color is poetry. It's about compensating and searching for what we actually desire to see. We want to inspire creativity, playfulness and maybe remind everybody of the wealth of imagination that lives within them.

When I capture that perfect shot, it's just the best feeling in the world. Thank you, John, and thank you Pete, I'm so excited to tell you more about the OnePlus 9 pro. As Pete said, we've taken our biggest leap forward and created a great smartphone camera with this device over the years. Smartphone camera technology has improved a lot, and developments in computational photography have really pushed the limits of what smartphone cameras can achieve, but there's so much more. We can do to make them even better.

A great camera brings together two elements: the best technology and the most beautiful aesthetics Hasselblad has developed its unique aesthetics and approach to color accuracy based on years of feedback from expert photographers from around the world. Since late last year, we've been working closely with them to fine-tune the color of the OnePlus 9 series camera system at a level. That's pretty much unprecedented in the smartphone industry. Together, we've managed to achieve more natural color with a high amount of detail and dynamic range for a unique Hasselblad feel our natural color calibration with Hasselblad, brings more perceptually, accurate, colors to photos taken with the OnePlus 9 series, whether you're shooting with the ultra-wide main camera or even the telephoto lens, and we're not just working with them. On the engineering side either.

A select group of Hasselblad ambassadors are also actively involved in the joint development process. These experts have shared numerous sample photos and have given us plenty of perfect subjective feedback on color accuracy and photo quality. They've brought decades of experience in various types of photography to help improve the camera of the OnePlus, 9 and 9 pro. In fact, many of the sample shots you'll see today were taken by Hasselblad ambassadors, so let's get to the good stuff and have a closer look at the Hasselblad camera for mobile on the OnePlus 9 pro first, I want to show you something pretty spectacular. This incredible photo was taken by Lars Schneider a modern day.

Adventurer who's captured some of the world's most remote landscapes, he's also a Hasselblad ambassador, and he captured this incredible scene on the OnePlus.9 pros has a bad camera for mobile. A photo of this quality is extremely difficult to deliver on a smartphone, but Lars was able to get this thanks to our natural color calibration with Hasselblad and one of the largest sensors ever on a smartphone ultrawide camera. A bigger sensor gives you better imaging quality and lower noise. Ultra light, cameras and smartphones tend to have relatively small sensors due to limitations in lens design, but on the OnePlus 9 pro we've improved the design to accommodate a much larger sensor. In fact, it's even larger than the iPhone 12 Pro max's main sensor.

That makes for a massive upgrade and ultrawide image quality, giving you photos that are cleaner, crisper and richer in detail in color, especially in low light. Just look at how little noise there is in the OnePlus 9 pro photos here. This 50 megapixel sensor in the ultrawide alone offers better details than what you'll find in other devices check out the amazing level of detail. When you zoom in when you zoom back out, you can see exactly the level of detail that this huge sensor is capable of capturing if you've used an ultrawide before you've probably noticed that what are supposed to be straight lines can often look pretty warped at the edges. Ultrawide cameras on smartphones have about 10 to 20 percent edge distortion on average, which is a major problem, but it's no problem on the OnePlus 9 pro we've used a free form lens with a series of unique curves that correct the incoming light, bringing distortion down to around one percent, which means it's virtually gone check out.

What I mean this photo was taken without a free form lens, and this one is from the OnePlus 9 pros Hasselblad camera for mobile, and while the difference is obvious and the OnePlus 9 pros ultrawide camera can focus as close as four centimeters meaning you can take super clear macro photos with the huge 50 megapixel sensor. As you can see in these sample shots, and before we move on, I want to point out some cool new features of the OnePlus 9 series camera system that are inspired by Hasselblad. By now, you may have heard that distinct new shutter sound the same as Hasselblad's iconic leaf shutter, the photographers really love, and we've added the famous orange shutter button. That's synonymous with Hasselblad professional cameras and there's one more cool thing you might have noticed at the bottom of these sample shots this classy new watermark, featuring both the OnePlus and Hasselblad names. This time around, we didn't want to hide it over in the corner, like everybody else does, by moving it to the bottom center of your photos.

It gives you a more elegant way to caption the memories that you capture on the Hasselblad camera from mobile, and when we talk about elegance with the OnePlus 9 pro camerae, we really mean it. Our natural color calibration gives you the power to capture some truly remarkable shots. Just take a look at this incredible photo taken by a pair of renowned Hasselblad ambassadors, cooper and golfer. The OnePlus 9 pros primary camera is able to bring out amazing, color and incredible detail with our custom, 48 megapixel Sony, mix 789 sensors exclusive to OnePlus. You can't get spectacular images like these with off-the-shelf camera components.

OnePlus is investing much more in top of the line. Hardware and further customizing those components to get the most out of them, combined with advanced computational photography. OnePlus cameras are more capable than ever before, giving our users one of the best camera experiences possible with the OnePlus 9 pro at 1 over 1.4 inches. Our Sony mix 789 sensors is huge compared to the competition, and it's also a big improvement in other ways. First, it gives you more natural color with 12 bit raw output.

It can collect 64 times the color information of regular smartphone sensors. It also gives you lightning fast focus speed with 2x2 on-chip lens every single pixel of the Sony, mix 789 sensors. All 48 million of them can be used to help focus. All this added together means the OnePlus 9 pros main camera provides truly premium image quality just check out these sample shots. This photo was taken on the beach early in the evening, just before the summer's starting to set note.

The beautiful and detailed, green color and skin tone- and what's incredible, is that this is coming straight out of the OnePlus 9 pros main camera, with no editing involved. Here we have a challenging backlit scene with varying levels of brightness. The OnePlus 9 pro delivers perfect balance with high dynamic range capturing the strong light against the model on the right side and keeping so much detail in the shadows on the rocks. This photo brings together very strong colors, the bright blue sky and highly saturated red clothes. It's easy for a smartphone to go too far with these punchy colors, but the OnePlus 9 pros natural color calibration with Hasselblad, brings out the textures of the clothes and the beautiful natural skin tones without any editing.

When I first saw this photo, I assumed it was a comparison shot take away the DSLR, but this is also from the OnePlus 9 pro. The powerful main camera can capture subtle differences in shading and light for a very professional look, and we've got a new mode called tilt shift that drastically reduces the depth of field resulting in a surreal. Miniature effect gives you yet another way to get creative with your photography for night shots. Note the detail and clarity you get with the OnePlus 9 pro main camerae. This might not be something that you would ever even notice, but no detail is too small for us at OnePlus portrait shots by the OnePlus 9 pro are also really nice and clear, but don't take my word for it.

This photo was taken by yin Chao, a Hasselblad ambassador, who is renowned in the fashion industry. Just look at the detail, the color tones and the emotion he was able to bring out, in particular, take note of the accuracy of skin tones, as you can see here in these sample shots, the main camera of the OnePlus 9 pro really rivals and in many ways outperforms our competitors, together with Hasselblad we've created our best camera system, yet giving you the ability to capture super clear, ultra-wide photos and amazingly detailed photos from the main camera, and now you can also take crisp photos with less blur from far away with the OnePlus 9 pros 3.3 times, telephoto lens with 30 times, digital zoom and optical image. Stabilization there's also a dedicated black and white camera designed to work together with the main camera. So your monochrome photos are also alive with detail and the 16 megapixel front-facing camera has been updated, with advanced algorithms to make skin tones more natural. Together with a new HDR feature, you can capture both faces and the background more clearly in backlit scenes, Hasselblad brought a lot of experience and knowledge to this new camera system, which is why we've given it a Hasselblad pro mode, giving you the power to adjust pretty much everything, including ISO exposure times, white balance and more we've added a new feature called focus peaking to give you better manual focus as well as the ability to shoot in 12-bit raw for more finely detailed color, and we've revamped, the user interface, giving you the same user experience as a professional Hasselblad camera the beneath the interface lies even more impressive achievements for the new Hasselblad pro mode.

We worked with Hasselblad to bring advanced sensor calibration to the OnePlus 9 series camera system. This results in incredibly accurate and natural color for a solid foundation for post editing with all this combined. The camera experience of the OnePlus 9 pro is a huge step forward for you photographers out. There, but how about videos? Well, the video capabilities are better than ever too still. Photos tell one type of story, but people don't want to be limited to capturing only single moments in time.

In today's world, video matters more than ever before. You want to capture and share the most important moments of your life and high quality videos, help pull a viewer into the scene to relive those memories, so we've significantly improved the video capabilities of the OnePlus 9 pro it can support, shooting at up to 8k at 30fps, that's 16 times better than 1080p, for pretty remarkable clarity and for even more creative possibilities in shooting video and editing the speed. The OnePlus 9 pro is one of the first phones able to shoot at 4k at 120fps, achieving incredible clarity and professional level. Slow motion video. It also has DOL HDR a technology that lets the sensor, take shorter and longer exposures almost simultaneously and combine them into one HDR video.

This way, regardless of the lighting situation, everything in the shot comes through sharp, clear and fully detailed. The OnePlus 9 pro gives you a host of powerful tools like ultrawide, hyperlapse, shooting and more for making high quality videos effortlessly. And if you love taking photos in nights cape mode, then you're really going to love the new nights cape video feature on the OnePlus 9 pro, which uses computational photography to produce much brighter and more detailed videos, even in extremely low light environments. To show you just how much you can achieve with the OnePlus 9 pros amazing video performance. We asked director Sudan Mahayana to shoot a video entirely on the OnePlus 9 pro have a look for yourself, so you can't get Hasselblad level photos or professional quality videos with just any smartphone, but you can, with the OnePlus 9 pro our most exceptional camera system.

So far you get some of the most natural color ever on a smartphone thanks to our natural color calibration with Hasselblad, and our ultrawide game leads the industry with the biggest and best sensor, as well as our free form lens to practically eliminate edge distortion. The OnePlus 9 pros Hasselblad camera for mobile is built to help you take your best shot.

Source : CNET Highlights