Kyocera is here showing our lineup of fully ruggedized mobile devices. These are basically phones that you don't need a case for built right out of the box to be waterproof drop proof shockproof, built to international standards like IP and military standard.810G, Apple and Samsung make nice products, but if you're looking for a product that actually you can stand up to a little of a beating, they can't really offer that same kind of thing. A lot of people buy aftermarket cases, maybe $75100 cases, you're really getting that kind of functionality and protection built right into the phone and a device that on contract with the carrier, is gonna, cost about what that case would cost by itself much less the phone, the real main market for a device like this is going to be businesses and people who work in jobs where there are very rough environments, whether it's wet dirty, whether you just need the phones have almost become disposable. When you need a phone, that's really going to stand up and last and take a beating in a job. That's gonna, be the primary market, and a secondary market is for people who really like to be outdoors extreme sports, snow, skiing, surfing hiking, where you're going to get wet dusty dirty. These kinds of phones can really live up to that kind of abuse.
Source : AP Archive