Apple Spring 2021 event in 11 minutes By The Verge

Hello and welcome back to apple park for our first event of 2021. Now, let's talk about apple podcasts. This starts with a newly designed apple podcast, app. Every show and episode has a beautiful new page, we're also introducing channels to help you find new shows from your favorite creators, we're also introducing apple podcast subscriptions, which enables you to unlock new content as well as additional benefits like ad-free, listening apple podcast, subscriptions launches in 170 regions and countries next month. Now, let's turn to iPhone we're so excited to introduce a new gorgeous purple. It looks stunning with the precision milled back glass and new design.

Purple joins the iPhone 12 lineup for pre-order this Friday, and it will be available on April 30th. One of the most helpful features we pioneered is finding your iPhone through find my today we're adding to this growing ecosystem with a new iPhone accessory. That makes finding things even easier air attack uses the find network so iPhone can help you keep track of and find your things. You can personalize your air tag to make it your own. Air tag is easy to use by itself or with beautiful accessories.

We've designed you can keep track of your air tag right in the find my app any iPhone with our u1 chip. Like iPhone 12, uses helpful overlays to guide you directly to a lost item when it's nearby. We call this precision finding as you move, precision finding uses our u1 chip to get the precise distance to your air tag, iPhone fuses. That data with input from the camera, accelerometer and gyroscope, to give you visual, haptic and audible feedback, guiding you right to your air tag with the find my network, everyone can participate without sharing their location to anyone, including apple air tag, is just 29 and because you likely have more than one important item in your life, a four pack is just 99 orders start this Friday. An air tag will be available April 30th.

What makes Apple TV truly unique is its deep integration of Apple hardware, software and services Apple TV 4k is now built with the a12 bionic and with the a12 bionic. The new Apple TV 4k can now play HDR and high frame rate. We've enhanced airplay to support high frame rate HDR with our new color balance, feature Apple TV will work with your iPhone and its advanced sensors to improve your TV's picture quality. Your iPhone uses its camera and proximity sensor to guide you to an on-screen target. Color measurements start automatically Apple TV uses the light sensor in your iPhone to compare your TV's color balance to the industry standard specifications used by cinematographers worldwide, so you'll now see much more accurate color without you ever having to adjust your TV.

Of course. The way you interact with Apple TV is with the Siri remote. So this year we completely redesigned it with new functionality and controls. It starts with a new one-piece aluminum design. That fits perfectly in your hand.

We also have a brand-new click pad with five-way navigation for better accuracy, and the entire click pad is touch, enabled preserving the fast directional swipes users love, and we did something pretty cool with the outer ring we've. Given it a new circular gesture that turns it into a jaw control. It now has a power button that controls your TV's power and another for mute, and we've moved the Siri button to the side, it'll be available for 179 dollars, with 32 gigabytes or 199, with double the storage capacity. You can order them on April 30th, and they'll be available in the second half of may. M1 has been a gigantic leap forward for the mac, we're thrilled to introduce a mac that has been built from the ground up around m1.

The all-new completely redesigned iMac is more personal, more powerful and more capable than ever with a spectrum of vibrant colors with a single sheet of glass covering the entire surface. Now, with the system on a chip architecture of m1, the bulky thermal system is replaced by just two small fans. This keeps the system cool while running exceptionally quiet. The result is a design, that's much more compact and just 11.5 millimeters thin. So on the new iMac, we made the display an expansive 24 inches, and it has nearly 11.3 million pixels, and it's four and a half k, retina display, plus 500 nits of brightness. Every image is brilliant and vivid.

It also has true tone which automatically adjusts the color temperature as your environment changes, and it has a coating with industry-leading low reflectivity for greater comfort and readability. iMac now has a 1080p, FaceTime HD camera and to complement the camera, we gave iMac a studio, quality, 3 microwaves, to create big room-filling. Sound speakers need to displace a lot of air. The result is a six-speaker system that produces a massive sound stage, with strong articulate bass and crystal clear, mid and highs. All of this speaker, innovations coupled with advanced algorithms, enable iMac to support spatial audio when playing video with Dolby Atmos.

It has up to four USB-C ports, including two thunderbolt ports for superfast data transfer and support for up to a 6k display, like the Pro Display XDR, and we created a new power connector that attaches magnetically. So it's quick and easy to connect. It has a two meter: color matched woven cable that leads to a small power adapter, which can be placed on the floor behind your desk and for Ethernet check out this cool innovation. It connects to the adapter and runs through the power cable to keep your desktop less cluttered. You can choose from three types of keyboards with gorgeous aluminum enclosures color, matched to iMac.

First there's a magic keyboard with new emoji spotlight dictation and do not disturb keys and a lock key to instantly lock iMac. Next, there's a magic keyboard with an exciting new feature, touch ID which comes to the mac desktop for the first time and touch ID also works with fast user switching. So you can change to a different user profile with just the touch of a finger and there's a magic keyboard with touch ID and a numeric keypad too magic mouse loved by iMac users now features color matched aluminum and magic trackpad. Still by far, the industry's best has a refined shape to match the new keyboard when it comes to CPU performance in apps, like Xcode, Lightroom and iMovie, iMac is up to 85 faster and when it comes to GPU performance for certain apps, like affinity photo and photoshop. iMac is up to two times faster than the previous models, and it's even up to 50 faster than the most powerful, discrete graphics in the fastest 21.5 inch iMac. It starts at just 12.99 in four colors and at 14.99 iMac comes in seven colors. With these additional features you can order the new iMac starting April 30th, and it will be available in the second half of may.

You are going to love the combination of m1 and macOS on the new iMac. The m1 chip is not just in the mac. It's now in iPad Pro the next level performance that m1 unlocks on iPad Pro starts with its powerful CPU built around the world's fastest CPU core in low power. Silicon, the 8 core design of m1 delivers a whopping 50 percent jump over the industry-leading performance of the previous iPad. Pro the 8 core GPU is in a class of its own, delivering up to 40 percent, faster graphics performance.

This raw performance, along with the pro motion, display four speakers and now support for the latest. PlayStation or Xbox game controllers with haptics, makes playing games on iPad Pro insanely fun. But it's bigger than that, because powerful custom technologies, like our latest 16, core apple neural engine, advanced image, signal, processor and unified high bandwidth memory architecture, make iPad Pro more capable than ever, and the industry-leading power. Efficiency of m1 enables all of that amazing performance, along with all day battery life in the incredibly thin and light design of iPad Pro and for our most demanding users. A new two terabyte configuration gives you enormous storage capacity.

The USB c port already supports superfast data transfers, and now we're adding thunderbolt with usb4 support as well. We've added 5g to iPad Pro in the US iPad Pro also supports millimeter wave, the high frequency version of 5g and with this model iPad Pro can reach up to four gigabits per second peak download speeds in ideal conditions, customers, love taking stunning photos and videos on their iPad and with the more powerful ISP and m1, we get smart hdr3 where the ISP and the neural engine work together to adjust color contrast and noise in distinct parts of a photo and in low light conditions. The ISP and LIDAR scanner quickly and accurately focus images and videos so in the new iPad Pro we're going to take a huge step forward by updating the true depth camera system to include an all new ultra white camera designed specifically for iPad. It features a new 12 megapixel sensor with a 122 degree field of view, which enables something really cool, and we call it center stage. Center stage uses the new ultra-wide camera and machine learning to recognize and keep you in the center of the view.

What's amazing is, as you move around, it automatically pans to keep you in the shop and that's not all when others join in. It recognizes them too and zooms out to fit everyone into the view. We're bringing the stunning front of screen performance of our Pro Display XDR to our 12.9-inch iPad Pro. This is the new liquid retina MTR display, and it delivers a thousand nits of full screen. Brightness a breathtaking 1600 nits of peak brightness and a phenomenal 1 million to 1 contrast ratio.

Just like pro display MTR, the 11-inch iPad Pro still starts at just 7.99, and the 12.9 inch model adds the stunning liquid retina Dr display for just 10.99 an incredible value for such an incredible device. You can order iPad Pro starting April 30th, and it'll be available in the second half of may at apple. We continue to be committed to making an impact in people's lives, and we can't wait to get these new products into your hands and see all the amazing things you'll do with them. Thank you for being with us today. We look forward to seeing you again soon have a great day.

Source : The Verge