OnePlus 8T 5G LIVE Launch Event By TELECOM NEWS

Product ecosystem to offer a more seamless and interconnected OnePlus experience now this isn't something we wanted to rush into in our early days. In fact, we've even scrapped certain ideas in the past either because the products weren't quite up to our standards or because we wanted to concentrate on bigger priorities. At the moment, many of you may have even seen some rumors lately about certain products that we're supposedly getting ready to launch, and we did talk about specific products like a watch a few years ago, but, as you know, we shelved those plans to focus more on our flagship phones, but hey plans can change right. Well. Today we have some good news for you. The OnePlus ecosystem is slowly but surely expanding.

We do have a thing or two up our sleeves, but we're not quite ready to give you all the details, yet so keep an eye out for more information in the coming months. Okay, enough distractions! For now, let's get back to the reason why we're all here today to meet the newest member of the OnePlus flagship, smartphone lineup, building on the beauty and the power of the OnePlus 8 and taking things even further, introducing the OnePlus 8t three that video just scratched the surface of what the OnePlus at really offers we're going to get into all the details today, but first things. First, let's start by focusing on what grabs everybody's attention immediately the design, and to do that. Let me introduce you to somebody who you probably already remember: Brian soon, the head of OnePlus creative department and a world-class designer by trade, hey Brian hi, Ryan uh. Thank you for your great introduction.

You've been with OnePlus for a very long time now, and you know the ins and outs of our approach to design I'm curious to get your thoughts on the design details of the OnePlus 18. Uh yeah. You know the design is extremely important to users because it expressed your individuality and then, but not all manufacturers. You know pay much attention to it: yeah uh, when they compromise on design just to fit a bunch of components into the form right, but it really impacts the way a user feels about product yeah. Think about when you walk into a store, and you see all the different options out there.

The design really has to stand out exactly, but it's more than just how the phone looks uh the way it feels in your hand, is also really important yeah. So let me ask you one question: do you know how many times per day an average users pick up their phone? I don't know maybe 25 or 30. Uh, not really more than 80 times per day, 80 wow, whatever you hold more than 80 times per day in your hand, then it must be very comfortable when you hold it every time, and it must be really lightweight too. We got the OnePlus 8t down to 188 grams, which is pretty impressive. Considering everything that's inside this phone yeah exactly, so weight is the one of the most important factor that gives you a better feeling in your hand, but we're not just trying to minimize the weight uh.

What we are trying to do is to find a sort of right balance between you know: Hollywood performance, less burdensome weight and also the texture and the grip yeah exactly yeah right. So it sounds like very simple, but actually it is not. So I cannot tell you all the secret we have, but I would say at least 13 points we have to consider when we design the back curvature, and then it must be adjusted, modified, improved, very, very carefully. Yeah, I've seen some design process myself, and I've got to say it's really amazing, to see all the different iterations and the attention that we paid to the details, and it's not a simple process. In fact, it's really complex.

So can you give us a bit of behind-the-scenes insight into what goes on when we're designing a product like the OnePlus, 8t, okay, sure uh? Let me tell you a quick story. So after we finished it, the very first prototype of the OnePlus 8t uh, we were quite proud of ourselves because we made a very thin phone, which is nine millimeters at the moment oh yeah yeah, so we brought it to Pete our CEO, and then we showed it to him right and then what he said is guys. This is too thick to make it thinner, and we have to repeat this couple of more rounds to make it thinner the difference between the first prototype and the last one was only 0.6 millimeter. So now it is 8.4. Millimeter, thick and pit was very happy with that and um it's because he believed that this kind of tiny difference can make a huge improvement, especially when it's in your hand, and that's really what we mean by never settle, keep working, keep tweaking keep iterating until you get everything just right now, as a smartphone user, you might not think that something as small as just 0.6 millimeters makes that much of a difference, but it really does impact how we use our phones every day, yeah, and there are three other things that really matter. As well color material and finish, or as we like to call it CMF now, all this had to come together just right to make the OnePlus 8t look and feel so good.

Yes, that is right, but you may not know how good this is before you hold and tried it in your hand, so uh to help more people to understand how good this is uh. I would take this example. Do you remember the slick white version of OnePlus one before, of course, how could I forget yeah? So I would say that the texture of the OnePlus 8t this time feels like a silky smooth pack of the suit white version of OnePlus, one yeah. You know. Actually I have the classic sandstone black edition of the OnePlus one, and I just remember, though, the first time that I uh felt the OnePlus one silk white edition, and I was just amazed by that texture and now, with the OnePlus 8t, it's really impressive, that we've gotten glass to have that same kind of texture, yeah right and the colors of the 8t are really something else as well.

So this time we have two options: aquamarine, green and the lunar silver that you're holding that's right. The color is probably the most individualistic expression of the product preference uh, the green one- that one it has the special film on it. So it reflects the light, and it's closing yeah and this one is matte frosted. So we gave you two options: it's because some of us prefer to have flashier and glossy metro yeah. Some of us prefer more of the subtle materials to use.

So I want to ask you that which one will you go for I'll? Tell you what generally I'm a matte frosted kind of person, because I'm not a big fan of the fingerprints on the back of a glossy phone, but with the OnePlus 8t. This aquamarine green edition this time. The way that we designed it basically eliminates that fingerprint magnet issue. So this time I think I'm going to go with the green. I think that's a good choice.

Um. I would say that CMF of the OnePlus 80 both are amazing yeah. This is incredible! Yeah, it's really nice! Well Brian! Thank you. So much for talking to us about the design of the OnePlus 8t you're, very welcome. Now we're going to move on to perhaps the most important component, the component that you look at almost all day every day.

Let's take a closer look at the ultra smooth display of the OnePlus 8t. We all know the phones are not just phones, they're, not just for talking they're for gaming, watching videos, messaging reading and a thousand other things, and all that happens through the display. So more than anything else, it's the display that makes or breaks your experience with the OnePlus 7 pro last year we introduced the first HD plus 90 hertz OLED display in the industry, giving you a much smoother experience than ever before and since then we haven't just stayed on the cutting edge. We've been pushing it forward with the OnePlus 8 pro we elevated the refresh rate to an even smoother 120hz, with even more outstanding color accuracy for the OnePlus 8t. We naturally wanted to continue this trend.

Now there are two types of smartphone displays, curved and flat. Both have their advantages. Curved displays can create a more bezel-less. Look with a slimmer profile and that's what we went for with the OnePlus 8 series, making the best curved display out there, but, on the other hand, there's a whole other group of users that prefer flat displays, especially for activities like gaming and watching content. So this time around with the OnePlus 8t, we went with what we feel is the industry's best.120 hertz flat display just check out these stats, 120 hertz, refresh rate 240, hertz sampling rate peak brightness of 1100 nits, HDR, 10, plus certification, SGS certification. These are things that people loved in the OnePlus 8 pro.

So we figured why not bring them to the OnePlus 8t as well, and according to display mate. This display is not just good. It's a plus good. Now sure there are other phones that have gotten an plus rating before, but the OnePlus 8t is the world's first flat 120 hertz display to get that coveted, a plus rating and how we achieve. This came down to two factors: first, using the best OLED panel and then getting the most out of it through meticulous calibration.

We customize a special 120 hertz OLED panel and I don't use the word special lightly here. This is not just some ordinary panel. The OLED panel on the OnePlus 8t is flexible instead of the normal glass-based non-flexible one in most flat OLED displays, which means this display is thinner, lighter and offers much more vivid color. With a wider viewing angle, then our engineers spent countless hours, fine-tuning, every detail to bring up the maximum performance from the hardware. We use an extremely high-tech display, color analyzer, to make sure that every one plus at has extraordinary color accuracy and in fact it has the most accurate color in any smartphone color accuracy can be measured with something called NCD or just noticeable color difference and, for the most part, a NCD of less than one means that color discrepancies are visually indistinguishable to the human eye and on the OnePlus 8t, we achieved a NCD of just around 0.3, again more accurate than any smartphone on the market and on top of the 120hz refresh rate and just like on the OnePlus 8 pro. The 8t also has an astonishing 240hz touch, sampling rate and with the countless optimizations we made in both the hardware and the software.

The OnePlus 8t feels even faster than other 120hz displays, and we don't forget about the rest of the details: either. Take automatic brightness adjustment, for example. This is something that should be basic, but because there's so many variables in different scenarios, it's hard to get it just right, but as always, we don't stop until we get it just right. We added a high precision, light sensor to both the front and back of the OnePlus 8t, which helps to get a more accurate, read on the ambient light. We also stepped up the number of adjustment degrees to 8192 the most on any android phone, and we included an all-new AI algorithm for smoother brightness adjustment than ever before.

Now you might never notice any of this working and that's kind of the point having something that works. Just the way it's supposed to is one less thing that you ever have to worry about. So that's the ultra smooth 120 hertz display of the OnePlus 8t a meticulously calibrated flat OLED panel, a refresh rate that runs so smoothly. You'll, never see a lag or flicker and color accuracy that even surpasses what your own eyes can see when you see it for yourself, you'll realize just how stunning the OnePlus 8t display is and to help you get the most out of that display. Our engineers have put in a lot of work to make sure the OnePlus 8t performs really well now, at the risk of sounding like a broken record.

Anyone who knows OnePlus knows we take performance very seriously. So how does the OnePlus 8t perform? Well, the specs here are just the beginning: snapdragon 865, 12, gigabytes of ram 256 gigabytes of UFS, 3.1 storage, dual stereo speakers with Dolby Atmos, USB 3.1 for faster data transfer and the same upgraded haptic engine as the OnePlus 8 series. Just about everything you would expect at an OnePlus flagship phone, but performance isn't just in the numbers. It's in the experience what you get out of it now, let's take an example: heat dissipation. Most people don't think about how a smartphone manages heat until they buy a phone start using it all day every day and find that it gets uncomfortably warm from time to time and for those of you who use your phone to the max, for example, with intensive gaming at a high refresh rate, you know exactly how important heat management is now, if we're giving you a flagship, processor and other premium specs, you deserve to get the most out of them.

So in the OnePlus 8t we redesigned the heat dissipation system using large areas of copper, foil, graphite and, most importantly, a super efficient vapor chamber that is 285 percent larger than before. All this means that the OnePlus 8t has the best thermal performance in any OnePlus phone gaming is in our blood, and it's another area that we take very seriously. In fact, with hardware like the ultra smooth, 120, hertz display and highly optimized spotless software and oxygen OS OnePlus offers perhaps the best mobile gaming experience on any devices out there, including those so-called gaming phones. But we don't do all this alone, we're working with game developers and our community to raise the industry standards and create next level gaming on a smartphone. This started with our launch of gaming mode in later fanatic mode, which minimizes background activity and blocks notifications and calls to help you stay focused while gaming and following our recent open ears' forum in Seattle earlier this year, based on some great community feedback, we've added a new toolbox in game space that enables users to quickly toggle on and off certain features like the screen recorder while gaming, it even lets you quickly message your friends through WhatsApp, so you can game together.

Recently, we've also formed strategic partnerships, with some leading game developers out there to make sure that when you play their games on an OnePlus phone, you get the most out of them, especially with high refresh rate games. This may we partnered with epic games to give users the power to play Fortnite at 90fps for the first time on a phone with the OnePlus 8 series. This was a huge milestone for both the smartphone and gaming industries. A fortnight is an extremely demanding game on any platform. Most players are actually playing it on consoles, like PlayStation 4 or the Xbox One, neither of which can run the game at higher than 60 fps.

We work together with epic games for months to make Fortnite the first major high performance game in the world to reach 90 fps on a smartphone, and while some devices have even stopped offering Fortnite to their users, all together we're doubling down the OnePlus 8 series and now the new OnePlus 8t, both support Fortnite at 90fps, and we continue to explore even more optimizations to make Fortnite run better than ever on our devices now, whether you're, deep into a game of Fortnite or watching videos on Netflix. The last thing you want to do is stop to charge your battery. The OnePlus 8t has got you covered. It has a 4500 William hour battery, which is bigger than the OnePlus 8, and even with the snappier 120hz display, the OnePlus 8t will get you through the day with ease and now a bigger battery is one thing, but who wants to waste time waiting for it to charge? Not all fast charging was the same. More than four years ago on the OnePlus 3 we introduced dash charge which, unlike other charging technologies at the time, kept voltage low and moved the majority of the technology from the phone to the wall, adapter, meaning we could ramp up the charging speed while keeping your phone cool, even while using it and with the OnePlus 8t we're taking our fast charging technology to a totally new level by more than doubling the speed of warp charge.30T. To give you an ultra-fast charging experience, say hello to warp charge, 65 the fastest fast charging ever in an OnePlus device warp charge.65 lets you charge the OnePlus 8t almost 60 in a quarter of an hour, that's a full day's power in just 15 minutes. You can see for yourself the charging speed of the OnePlus 8t is on a level all its own to make this possible.

We totally changed our approach to charging technology by coming up with a new twin battery design. Now, instead of pumping all that power into a single battery, the OnePlus 8t actually contains two battery cells and channels. The power into both simultaneously, so each one can run at more than 30 watts, just on its own, and we've added an extra encryption chip to the charger and cable along with 12 temperature sensors in the phone itself. Now we can double the speed while keeping everything cool and safe and don't worry even with charging. This is fast, the OnePlus 8t battery is designed to last after 800 complete charging cycles.

It will still be able to hold more than 80 of its initial capacity, far better than the industry norm with warp charge.65. We also completely redesigned the power adapter, so it can handle all of our fast charging protocols warp charge, 65 30t 30, you name it. It uses USB, of course, and it can support up to 45 watts pd charging, so you can use it with a wide range of non-oneplus devices from a tablet to a Nintendo Switch, even many laptops. This could be the only charger you ever need, so we're going to make it available for purchase on our website and even though it costs us twice as much to manufacture as our previous power adapter. When you buy the OnePlus 8t, don't worry we'll throw one of the box for free, so there you go the OnePlus 8t, with flagship specs across the board, just like you'd expect from us, but fit within a slim lightweight body that always keeps us cool and charges so fast, it'll, never slow you down, hopefully, you're already convinced that the OnePlus 8t is a snappy and powerful phone that charges way faster than anything we've ever created before.

But if that's not good enough, let's talk about the camera. The OnePlus 8t has a four camera system, with a 48 megapixel main camera, with optical image, stabilization, a 16 megapixel ultra-wide and dedicated macro and monochrome lenses. We continue to boost the camera's overall performance compared to the OnePlus 8, including color, dynamic range and improved low light photography. One thing we've noticed is that a lot of our users really like nights cape mode, but they don't always remember to switch over to it. Now the camera can automatically switch modes depending on the lighting helping you get the best out of your night shots.

The 16 megapixel ultrawide camera boasts an impressive 123 degree fields of view. The widest we've ever put into a phone, letting you capture more than ever before in your photos, the 5 megapixel macro camera can also take some really great photos, as you can see here in these sample shots. We've enhanced video recording on the OnePlus, 8 and added a range of useful new features when you're taking photos in low light situations. All you really need to do to get sharp photos is hold the camera, steady and shoot, but it's not quite that easy for videos. So, on the OnePlus 8t, we brought out the full potential of the advanced imaging sensor to solve this problem.

It's a feature. We call video nights cape, it's a bit like nights cape photography. You can see here it's dark and almost impossible to make out any detail, a switch on video nights cape mode, and it really comes to life. Something else. A lot of people often want in video and can get with professional video equipment is a good both effect where people in the foreground come in nice and clear, and the background looks softer.

Smaller engine sensors and phone cameras make that hard to replicate, but we managed to do it on the OnePlus 8t. You get amazing video with people in the frame always coming in clear. We've also included a new generation algorithm for video stabilization that utilizes as and gyroscopic data. To give you a huge boost in stability and basically lets you ditch your gimbals, and you can choose from different aspect ratios, including 16, to 9 or the more cinematic 21 to 9 aspect ratios. So that's the camera system, four lenses powered by our advanced video and photography software and outfitted with automatic nights cape mode, video, nights cape, video portrait focus, video tracking and much more.

Now. All that hardware we've been talking about is extremely important because it's the foundation of a smartphone, but one thing we really take pride in OnePlus is giving you guys the best combination of hardware and software. We work extremely hard to make oxygen OS flow. As seamlessly as possible and there's one guy who knows this inside and out so let's come back over here and talk to Brian who has extensive hands-on experience with OnePlus software design and product. Hey Brian hi Ryan, give us a bit of insight into oxygen OS sure we started with a small team back in at 2014 and that everything has started from there, and even now we are still small compared to you know major players in the industry, but we have an ass that gives that huge advantage to over those players, yeah our community right exactly yeah and the part of the community is the people participating or better program as well, and I still remember the day we established our better program and I believe that our users would be the most essential piece of the oxygen knowledge yeah.

The feedback that we get from them is always really valuable. Exactly and today you can see that being reflected in how our people respond, and the reviewers call it oxygen OS the best in the any smartphone, and that is proving that our vision with you know users is going pretty well now. Yeah, so then, the next question that we always keep asking ourselves is: how do we keep making it better yeah? That was our next step, uh yeah staying on the top always, so we always wanted to keep the experience clean and fast yeah. Of course, the stock android is a great starting point, but there's more, we can do to make it even better, so we kept some best things from stock android, and then we added more useful features and optimizations without disturbing user experience and like fast updates and super responsive UI and a smoother animation yeah. The team has always really worked hard on that, and recently we just introduced the next best thing for OnePlus software oxygen, OS, 11.

, yeah, right oxygen, OS 11 is the next step in our unending journey. To give users the fastest and smoothest android experience possible. OnePlus is proud to consistently be among the first companies to bring the newest versions of android to our users. In fact, the OnePlus 8t is the first global smartphone not manufactured by google, to launch with android 11 out of the box. Now this is a huge accomplishment for us as a company, but also for OnePlus users, because you know that when you buy an OnePlus device, you'll always stay ahead of the game.

When it comes to the software experience, Brian auction OS 11 is better than ever before, and one thing that's really improved is the layout. So now it's more easy and more intuitive to use with one hand yeah right, so we're always looking for ways to make it easier to use and uh. Let me tell you something a little nerdy but interesting. So we mapped out the key touch points and the functional areas across the whole display using some data from users all over the world and then that helped us to identify the where information could be displayed on the screen. So things are easy to access without users, hand, blocking key information, and then, from there we built a screen hierarchy.

We put icon text headings and subheadings and other content in the proper position to make it much easier to play. With your one hand, yeah we've definitely gotten a lot of feedback on the new layout since we released the developer preview in August. More and more of our early beta users are now telling us that they can really see the benefit of these changes. Yeah. That is right, but oxygen.

Os 11 offers so much more still, it's loaded with a ton of new features that we feel really add to user experience yeah. So let's talk about one of the most significant new features of oxygen, OS 11, always on display. Now a lot of companies offer AOD, but we took our time bringing it to our users, so we can offer them even more, so we offer 11 clock faces and the typical information like weather calendar notifications, but we've also got some fascinating, AOD options to let people customize their experience. So Brian tell us about the first one sure this one is called insight AOD and that we created this with the student from the parsons school of design in New York and the inside AOD literally tells you how much you're using your phone yeah. So this feature basically translates the time into this color bar and every time you unlock the phone.

It makes the mark on this bar so uh longer you use the font, the more of these mark you see here, and then you may consider using your phone last to focus on something more important. If there are many marks on this bar yeah, digital well-being is so important nowadays, especially as we spend more and more time on our phones and because we spend so much time with our phones. We want to give people another way to personalize their AOD Brian. Tell us about the next one, canvas AOD sure canvas AOD. This cool feature always reminds me sort of comic books yeah.

So, like you see, it turns a photo of someone special in your life in this case is made into the artistic sketch and that and if you unlock the phone see this, this sketch will morph into the real picture. Yeah, that's really cool and there's one other really cool AOD option and a new partnership that we're excited to launch alongside the OnePlus 8t, we're partnering with Snapchat and Bitmoji to launch Bitmoji AOD for oxygen, OS 11. So after six months of close collaboration, we're excited to finally integrate some really cool Bitmoji features into action OS as well. I'm really excited to introduce bob black stock, CEO and creative director of Bitmoji, to tell you more about this really cool partnership. Hi everybody, I'm BA the CEO and creative director of Bitmoji we're very excited to announce our partnership with OnePlus to bring personalized avatar-powered experiences to the OnePlus community.

We are living in a time when the lines between our physical and digital worlds are rapidly blurring in the physical world. You are the connected glue between all of your experiences, whether you're looking in a mirror riding a roller coaster or eating a meal. You are the constant in your life with Bitmoji, we're bringing that experience into the digital world to humanize our everyday interactions and empower millions of people globally to be their true selves online, and now we're extending Bitmoji beyond our own platforms and enabling partners like OnePlus to harness the power of the avatar through Bitmoji for developers, our suite of developer tools. We love that the Bitmoji always on display literally brings you onto the device and makes every always on display completely unique. We admire OnePlus commitment to always putting their community first, and we can't wait to see what we can accomplish together next.

Thank you. Thank you. So much bob now the thinking behind this partnership comes down to two things. First, people love to personalize their smartphones to show their individuality, and second people are really conscious of privacy, especially where they show their personal data. So this is where digital avatars come in.

They balance that personalization and privacy. So Brian tell us exactly what this Bitmoji AOD does sure. It is kind of a mini menu font. So once you create your avatar, the bit morality will adapt to different scenario. To match what you are doing right now and that, for example, if you are listening to music, that be mostly will too or if you play a game, then you'll be most will too, and if you go out when it's raining, then people will know it's raining now, and it adopts to the time of the day and the weather based on your location and their activities through the whole day, which is pretty fun.

I think, and we're also going to be building some other new features from Bitmoji and auction OS as well as the new Bitmoji button in the OnePlus gallery. Exactly so a bit much button offers quick access to tons of Bitmoji stickers to add your photos and screenshots, which is in right in the gallery app and because Snapchat and Bitmoji are perfect when it comes to the camera experience. We've also worked together to optimize the OnePlus camera experience in Snapchat. So now photos and videos are sharper and crisper. No matter where you are another feature we should highlight is the new live wallpaper exactly at first glance, it looks pretty nice yeah, but what you might not notice yet is that we've actually changed our thinking behind live wallpaper, so now, instead of just moving, it will actually change its appearance according to the time of the day.

So morning, noon or night it adjusts seamlessly. It does look perfect. We first introduced this in the auction house.11 beta builds, and now we've added some new options here in the OnePlus 8t as well. We've talked a bit about digital lb and OnePlus has a unique feature that has become pretty popular since we introduced it last year with the OnePlus 7 series. Now I'm talking about zen mode, of course, yeah.

That mode simply put is basically disabling your phone to help you to focus on something more important, and we got way better feedback than we expected. So many people love these features, but we still wanted to improve it. Originally gen mod was defaulted to 20 minutes sessions yeah, but some people wanted to option to customize that at the time. So now you can set it all the way up to the 120 minutes yeah. It's going to be interesting to see how many people will actually be able to disconnect for up to two hours uh but hey.

Now the choice is theirs right and with OxygenOS 11 we've introduced some more choices too, including new themes and a group zen where you can invite your friends to join you in penning out right that way, you can focus on hanging out with each other at dinner at the beach catching up over zoom anytime. You want to disconnect from your phone to connect with others when I say others that even includes your friend with iPhones yeah, that's quite literally, inclusive design. Right now, those are just some highlights of oxygen, OS, 11. , fast, smooth and clean experience, a range of custom, AOD options, convenient new features and so much zen. Even with your friends, the OnePlus 8t is a true flagship smartphone.

It gives you ultra-fast charging with warp charge, 65 our fastest charging technology ever and ultra smooth scrolling, thanks to the 120hz display for an incredibly powerful smartphone experience with the OnePlus 8t ultra stops at nothing before we move on there's one more really exciting thing to tell you about augmented reality is one of the coolest technologies out there for immersive content, and it just keeps getting better. OnePlus is excited to have partnered with an amazing company out of Australia called Peoria, a team dedicated to taking immersive AR experiences to the next level. Fourier is the creators of rewind an award-winning AR nature series based on one of my personal favorite Netflix series our planet narrated by the legendary sir David Attenborough rewind, launched internationally last April in partnership with WWF, transforming physical museums into AR biomes, where visitors can work together to virtually reverse the loss of nature. It's a really powerful experience in a physical setting like a museum with visitors, interacting with each other, but with many museums closed in recent months, Fourier and OnePlus have been working together with Google and Netflix to bring the rewind experience into living rooms around the world through immersive AR storytelling. Rewind is available as an app for smartphones everywhere, but OnePlus and Fourier have teamed up to deliver an even better AR experience on OnePlus devices from the OnePlus 7 and up we've created a special mode called oxygen mode which effectively doubles a resolution to ultra-high definition, while running 4k AR content and millions of polygons around you, which means you can even have a very realistic, polar bear.

Walking right next to you right there in your living room. We're really excited to hear what you think about the rewind AR experience go download the app today and try out oxygen mode for yourself before we wrap up. We got a couple more things that can make your OnePlus at experience even better. The first one is our newest. True wireless headphones, the OnePlus bud z, these new headphones come with an in-ear design, something many of you have been asking for with a more ergonomic design and interchangeable silicon tips that come in the box.

You can get a nice tight seal to block out external noise, giving you great sound with powerful bass. They weigh just 4.35 grams, so even if you're wearing them for extended periods of time, they'll be very comfortable and with an ip55 radium for water and dust resistance, some of the best protection for any true wireless headphones on the market. You can use them pretty much anywhere anytime from the most intense home workouts to socially distance jogging or any other safe outdoor activities. Of course, when it comes to headphones, there's nothing more important than sound quality, we've equipped the OnePlus but z, with a 10 millimeter dynamic driver together with Dolby Atmos and our own bass boost technology to deliver deep bass and clear vocals. So you can enjoy enhanced depth and detail in every beat, combined with a charging case.

You'll get 20 hours of battery life and even better just 10 minutes of fast charging lets you listen for three hours. The OnePlus but z includes still more great features like impressive low latency of just 103 milliseconds automatic pausing when you take them out and touch controls that support Google Assistant, and we're excited to have worked with an extremely talented designer to bring you a special edition of the OnePlus blood z. If you know that contemporary Californian psychedelic pop aesthetic odds are that you know Stephen Harrington he's best known for his bright iconic style that encourages a two-way conversation between the artist and the viewer. Over the past few years, he's exhibited artwork around the world and worked with some of the coolest brands out there, including Nike beats by are Colette and more, and now he's working with OnePlus to bring his iconic palm trees and mellow character. To this special edition.

Aside from the Steven Harrington edition, the OnePlus buzz come in two classic colors white and gray: hey the buddies start at 49.99. We also have some really great cases for the OnePlus 8t, including the classic sandstone and carbon bumper cases, to give your phone a bit of added protection, as well as a special edition. Quantum bumper case that features a unique translucent circuit board design they'll be available starting from 24.99 and, finally, what you've all been waiting for the price of the all-new OnePlus 8t in Europe. We have two versions of the OnePlus 8t you'll be able to get your hands on the eight plus 128 gigabyte versions for 599 euros, while the 12 plus 256 gigabyte versions will be 699 euros, they'll be available starting October 20th and in North America, we're bringing you the most powerful 12, plus 256 gigabyte versions for 749, starting from October 23rd and in India. The eight plus 128 gigabyte versions will sell for 42 999 rupees, while the 12 plus 256 gigabyte versions will be 45, 999, rupees, early access, sales start October, 16th for Amazon, prime users and on OnePlus.

in with open sales starting October 17th. Okay, now that you know the price of the OnePlus 8t and when it's going to be available, usually we'd be calling. It is a day at this point, but for all of you watching India, we've got a few more exciting things to share with you. So don't go quite yet, especially all of you, red, cable club members. OnePlus is a brand built for and by the community, to thank you for the support you've shown us over the years and to make your continued support even more worthwhile.

We launched the red cable club in India in 2019 what better way to symbolize the connection between OnePlus and the community than with the iconic red cable. Well, that cable keeps getting longer too. The red cable club has quickly grown into a community of more than two million verified members in India in just one year now. This may have started as a small idea for smartphone users, but it's become such an important part of whom OnePlus is and who we strive to be, together with you and today, we're thrilled to introduce red, cable pro subscription plans to further enhance your experience of OnePlus red cable. Pro plans offer a ton of benefits: higher OnePlus cloud storage 12 months, extended warranty, free home repair and pick up and drop service for new OnePlus users.

You can also get a complimentary screen protection plan when you buy the membership plan along with your new device. We're excited to introduce another convenient way to get your hands on an OnePlus device as well. The new OnePlus store app will bring your products closer to you with a seamless ecommerce experience, along with easy to access, support and exciting benefits for RCC members. The OnePlus 8t will be available for sale on all channels. We mentioned earlier, including the new OnePlus store app and who can forget the bullets, wireless z, the powerful, yet affordable wireless earphones.

We launched alongside the OnePlus 8 series earlier this year, we'll say hello to a new edition available exclusively in India, the bullets wireless z based edition. But don't worry it's not just all about that base. This edition comes with plenty of other upgrades as well. Our acoustics team has re-engineered this new model for much better bass reproduction. So you can get the most out of your favorite music.

We handpicked a more advanced chipset to reduce audio video latency down to 100 milliseconds outperforming most competition and allowing you to game more seamlessly than ever when you're in fanatic mode and to give you the power to chat all day among the busiest streets from Bangalore to Delhi. The built-in microphone has now been enhanced, with environmental noise. Cancelling algorithms to ensure your friends or business partners hear your voice perfectly on the receiving end, the new model will come in two striking new colorways reverb, red and bass blue at the amazing price of 1999 rupees, the same price and sold alongside the regular edition. We also want to let you know about some exciting developments on the software side, but this time we're talking to you OnePlus TV users out there most of the time when you buy a smart TV, the software that comes on it when you take it out of the box, is the software you're stuck with for the long haul? Rarely does a company put in the effort to significantly improve your TV operating system, but that isn't good enough for us just like with our smartphones, OnePlus commitment to making a great TV doesn't stop the moment you buy it together with our community and in particular our product ninjas, we're bringing a major software update with some new useful features to the OnePlus TV. First, we're introducing a brand-new casting feature for the q and u series called multicast that will give you the ability to easily cast up to four devices to the big beautiful screen of your OnePlus TV.

Imagine you're in a meeting brainstorming, a bunch of ideas with your colleagues now, instead of having to stop sharing your screen, so the next person can take over everyone can share their ideas from their smartphones on the TV. At the same time, you can also easily connect your wireless headphones, like OnePlus buds to your OnePlus TV. So next time you want to watch TV after your family members go to bed, you can listen to even the noisiest action movies on your OnePlus TV, with your wireless headphones without disturbing anyone around you and speaking of content with the new tvOS update, we've added new features to give you quicker access to your favorite shows on a variety of platforms through oxygen play. For example, we've added a prime video tab to make it even easier to find great shows from prime video, including Dolby Vision content. You can also get more personalized recommendations by logging into oxygen play with your OnePlus account.

All these new updates to OnePlus TV may tempt you to stay glued to your TV for longer than usual, especially during these unprecedented times, but after this pandemic is over, I'm sure you're going to be very ready to get out and about again and once it's safe to do so. We're going to be so ready to welcome you back with open arms in our OnePlus experience stores. Not long ago, we showed you the vision of OnePlus news store to be built in Hyderabad community members. At the announcement event were cheering so loudly for so long it was just crazy and that's when we knew we can't let this be just any other store. If there was so much excitement at the side of the concept render, we knew that we couldn't let the community down no pressure right, OnePlus has been building its offline presence in India for a while, and we felt like now is the time to take it up a notch and deliver a truly premium retail experience for you and what better place than Hyderabad right.

India is becoming such a prominent global tech market. We wanted to do our part to further encourage the booming tech culture of Hyderabad so last, but certainly, not least, today we're honored to present the first of its kind and truly remarkable architectural achievement, the newest landmark in Hyderabad and the pride of the OnePlus community, the OnePlus Nina palace Hyderabad. The store design is a metaphor of OnePlus journey. The outer aluminum facade symbolizes a bright future right behind. It is a steady red brick wall representing the strong foundation of our loyal community and OnePlus impenetrable core values.

The store has been designed to welcome in natural sunlight to brighten the building throughout the day, thanks to the combination of white, aluminum and large windows, this structure truly is a testament of what OnePlus was, is and will be for our community. That's all for this time. We're really excited to bring you our latest flagship, smartphone, the OnePlus 8t. We look forward to hearing your feedback so hit us up on our social media channels stay safe wherever you are and as always, never settle. Hello, oh hey, good you're still here! Thank you so much for sticking around all the way to the very end.

I know you've got a million things to get back to, but we want to give you a little token of our appreciation enjoy you.

Source : TELECOM NEWS