This is iPhone 10s, it is the most advanced iPhone we've ever created. It is made of a surgical grade, stainless steel. It has a gorgeous new gold finish on the front and on the glass it is the most beautiful iPhone we have ever made. iPhone 10s comes in three finishes: gold, silver and Space. Gray 10s is a super Retina display the best we've made. Yet it's an OLED display 5.8 inches on the diagonal. As two point: seven million pixels 458 pixels prints the highest quality display on an iOS device.
Now, let's put it side-by-side with our plus size phone, an iPhone, 8 plus well, the iPhone 10s is not just one but two sizes of display. The 5.8 inch and a new 6.5 inch super Retina display. This is the biggest display ever on an iPhone. It is an OLED display as well 3.3 million pixels 458 pixels per inch again now. The 5.8 inch we already said, was as big as a plus size display. So what do you call a phone? That's bigger than plus size? We call it the iPhone 10s max.
So there are two super Retina displays now.5.8 inch 6.5 inch, both OLED displays both a million to 1 contrast ratio. There HDR displays a fast 120 Hertz touch sensitive layer, that's how it gets its smooth, growing, really fast typing and gaming response. They both have 3d touch for pressure sensitivity, we've matched them to incredible sound systems as well, stereo sound better than in any iPhone. Today now, but the 10s you get a wider stereo field. The team has matched powerful speakers with great software to deliver an even richer sound experience.
So watching movies sounds incredible: face ID powered by our two depth, camera system and there's so much technology in that little space right there, an infrared camera, flood, illuminator, proximity, sensor, ABU, light sensor, dot, projector, front camera, speaker and microphone all working together to give protection to the data on our devices, and they're, designed with multiple neural networks. So it's secure and seamless in the iPhone experience with iPhone 10s. You just pick up your iPhone look at it. It recognizes your face and unlocks your notifications and information, and it does it faster than ever before, because the 10s now has faster algorithms and runs on a faster version of the secure Enclave. So it's gotten even better all right face ID in everything we do on the iPhone is our a series.
Chip and the team have worked so hard to make every generation of the series chip better than any in ever to smartphone, and this year is no exception. What the team is done is truly breakthrough. It's called the a12 Bionic and the April fly on in is the industry's first seven nanometer chips and that's a huge breakthrough. Yeah, now the antibiotic is a complete system on a chip, so there's so much more and the team works very hard to be just as innovative at every one of these things in the HOL Bionic. As a next-generation image, single processor, incredible, video, coders and decoders is our display engine our audio system.
Of course, it is to secure Enclave, there's memory, controllers, storage controllers, the apple design, storage controller and the 812 Iowa Canal address twice as much internal storage as previously so now, I can up to 512 gigabytes of internal storage. If you want that's a half a terabyte on your iPhone in your pocket, the iPhone 10s is camera. It is a remarkable new dual camera system. It has a 12, megapixel, wide camera, a 12, megapixel, telephoto camera and in even more improved true tone. Flash the 12, megapixel Y camera has a new sensor, a larger sensor, with bigger, deeper pixels.
It has optical image stabilization and our fast 1.8 aperture lens. It's Apple, six element lenses the wide the telephoto camera is also 12. Megapixel camera also optical image, stabilization F, 2.4, Apple, Design lens on the front side. You have the true depth camera system and that's a new sensor as well. A 7 megapixel sensor, that's twice as fast, and it works together with the IR camera, the dot projector.
So it can create depth in your portrait mode photos battery life. Increasingly, all smartphone users want more performance, bigger screens but longer battery life -. The teams were really worked hard on this iPhone 10 s is able to compare to iPhone 10, get you up to 30 minutes longer in your day than iPhone 10 date, and that's really great iPhone tennis max has the biggest battery we've ever put into an iPhone, and he can get you up to an hour and a half longer in your day, dual SIM capability. Some of you know what this is for the rest. Here are some reasons: people want dual SIM, some people want to phone numbers on their phone and maybe a home number and a work number some want to different plans depending on the region in the world they're in and what they need to do.
This into iPhone, 10s and 10s match. We've built the technology called DVDs or dual sim dual standby. This means that you have both phone numbers there in your phone waiting to get the call whichever one gets it becomes the active line and to enable that we've added our Easton technology IOM is a standard that we've been working with carriers to promote around the world. We've actually already been shipping it in cellular, iPads and cellular watches, and now we're bringing it to iPhone. So with East sim its built-in easy to set up a second line, you can put your camera at a QR code from a carrier and set it up and the team's work to make sure in the software.
But the fact that you have two different phone numbers is understood, and you can name them home and work primary secondary or whatever, and then throughout the user. Experience you'll see that a phone is calls coming in on a certain line. You know how to deal with that now. Support for ECM requires support from carriers, and we've been working with many great carrier partners, and they're going to be rolling out ECM support throughout the fall and many more into next year. We're really, really happy to be working with them on this, so this is iPhone 10s and 10s Macs.
They are packed with so many new advancements. Better super Retina displays 5.8 inch and the new 6.5 inch OLED displays our next generation 7 nanometers a tall Bionic chip with faster CPU GPU neural engine in helping us to deliver even longer battery life, our new generation dual camera system, but the bigger sensor, smart, HDR, portrait mode with more beautiful both, dynamic depth of field, higher quality videos, with with with HD and 4k new to depth camera system, that's faster for face ID, gigabit class LTE, this beautiful new gold, finish touching to ip68 and so much more. These are incredible. New iPhones tennis will come in three configurations: 64 gigs, 256 gigs. In that new 512 gigabyte storage capacity.
It starts at $999 the iPhone 10s max same three configurations with its largest screen larger battery. We just $100 more starting at ten ninety-nine, the iPhone tennis, tennis max. You can start pre-ordering on Friday, September, 14, and they'll ship a week later, September 21st it'll start shipping in all of these markets. Nice long list, but if you don't see your favorite location, there don't worry a week later, they'll start shipping in all of these locations as well. This is yeah.
Somebody saw their favorite country or location. This is the fastest roll-out. Geographically, we've ever had for new iPhone.
Source : The Economic Times