iPhone XS and XS Max on sale starting today By CNBC Television

Look we've been here all morning talking to people who have been lining up since last night, and they're very excited about this. The iPhone 10s max Apple's biggest iPhone today, starting at one thousand ninety-nine dollars, they're very excited because of the new features, the OLED screen, the dual camera, the improved battery and, of course, the improved processes. Now many of the people we've spoken to are upgrading from an iPhone eight or an iPhone seven, and they missed out on the iPhone 10 last year. Those are the key people Apple's trying to capture with these new devices. He also says the price is in a worry, because these devices are now replacing our laptops, our tablets, and they're happy to fork out over a thousand dollars. If that sentiment is broad-based and people are buying these higher price iPhones, that's going to be very positive for Apple, because we know Wall Street's, looking at like key average selling price figure, which they hope will get a bump from these new devices.

But the question remains how many people are going to be buying the higher price, iPhone, 10s and 10s max versus the 10 R, which starts at 749 and comes out next month? If more people are buying those higher price, iPhone, tennis and tennis, Mac specs, and it helped the ASP help apples profits. But that remains to be seen, and that's really what Wall Street's going to be watching over the next couple of quarters for Apple you, you.

Source : CNBC Television