Apple's iPhone 7 has 10 new features By Global News

Is that somebody is this is the best iPhone we have ever made we're going to cover it with 10 major features. We're going to get right started with number one you've already heard about it. The design, Tim and Johnny have told you that there is a beautiful new refined design for iPhone 7. It starts with this new finish. We call jet black. It is absolutely stunning, it is a high-gloss finish.

So it's a seamless surface between the glass and the aluminum back all around. It is a stainless steel, Apple logo. The new integrated antennas are built, so subtly you can barely see them at all anymore and, of course, the enclosure creates the housing for the camera. It is a beautiful new design. There's a second new black.

We call it simply black, it is been blasted aluminum it diffuses light. It is a black logo, and it looks very cool, very high-tech. Well, the new iPhone 7 also looks beautiful in gold and in silver and, of course, rose gold number two, something we use hundreds of times a day, the home button. The home button is quintessential Apple design. It is so simple, yet so powerful we use it throughout our day.

We click it to go home. We double-click it to bring in multitasking. Furthermore, we hold it down to invoke Siri. Furthermore, we can program it through accessibility. You can put your finger on it and read your fingerprint with touch ID.

You can double tap it to bring the screen down and reach ability and, of course, hold it near a terminal to pay with Apple Pay. It does so many things for us, and we've completely redesigned it to make it more responsive, more reliable and even customizable in iPhone 7. Now, we've done this before we've changed our input devices in big ways. You may remember with the iPod it started with the mechanical click wheel, and then we updated to an electrostatic wheel and it was so much better. We've done it recently with the MacBook and MacBook Pro, we've brought out the force touch trackpad, and it's the best trackpad we've ever had in a notebook, and we're doing this with the home button.

We've reengineered it. It's now force sensitive solid-state. It works together in combination with a new generation. Tactic engine miss topic engine is more responsive, puts out a wider range of frequencies. It creates in real time an incredible feel with the new home button.

In fact, it's so useful. We use it throughout the user experience. So if you do a quick action like moving a widget, it gives you a nice tactic feedback, there are unique feedbacks for notifications and messages, and even your ringtones, and it's amazing, because it can be programmed by third party applications and the applications that have started to work on iPhone 7. Taking advantage of this tactic engine are creating new feelings and experiences that could not have been created before in a smartphone. It's really incredible.

Number three, the new enclosure and iPhone 7 and iPhone 7 plus, are water and dust. Resistance. Now is incredibly important to the team to ensure that we protect the great feeling and experience that we all love about our iPhones with the buttons and switches and to do that and provide this resistant meant reengineering it from the inside out in many ways, including new seals and new adhesives in our tests. It is ip67 protection standard. What does this mean for all of us? Well, even the least coordinated.

Among of us don't have to worry in case. Some unusual mishap happens that your iPhone will be safe from water or dust number. Four, let's talk about the camera. The camera is perhaps the most beloved feature by many of us and our iPhones and customers take absolutely stunning photographs. You can see them around the world and the shot on iPhone campaign.

They are amazing, and they send us them every single day. More pictures to be including that campaign, because it is an incredible camera and just wait. They get their hands on the new camera system in the iPhone 7. It is a huge advancement in photography for cell phones. Everything about it is entirely new.

There's an optical image stabilizer in all iPhone 7 and 7 plus helps steady from shaking hands. There's a wider F 1.8 aperture lens that lets 50% more light onto the sensor. There is a new 6 element lenses, so you can get a sharp image edge to edge without 1.8 aperture and there's an all-new 12 megapixel sensor. It has large pixels it's 60% faster and 30% or energy-efficient. Even the flash is all new.

Our two-tone flash in the same aperture now has four LEDs. It puts out 50% more light reaches 50% further, and the engineering team has come up. This really cool feature a flicker sensor. What does that deal with a flicker sensor? Reads the flickering of artificial lighting and can compensate for it and the photos and videos you take. This is really, really big in terms of image quality, but behind it all is the brains of the camera, the image signal processor- and this enables so much of the unique quality that we get in.

Our pictures we take with iPhone and the ISP, and the new chip in the iPhone 7 is twice the throughput of previous versions. What is this is P. Do well I'm going to take a quick walk through some things the ice P does every time we take a picture, it's unbelievable, but the first thing it does is it reads the scene and uses machine learning to look for objects and people and bodies within it. Daniel Don Matthew sets exposure, sets focus using our focus. Pixel sets the color with white balance.

In fact, for the first time captures wide color cinema standard wide color it balances off with tone mapping, it does noise reduction and even if it needs to, can take multiple photos and fuse them together into one to give you the perfect image. This happens every time we take a picture. In fact the ISP is so smart is performing a hundred billion operations every time we take a picture, and it does it in just 25 milliseconds. This truly is a supercomputer for photos, but what matters most of the pictures you can take with the iPhone 7. So, of course, we've given iPhone 7s to a number of great photographers and asked them to show us what's possible directly with this incredible camera, and they were so blown away.

I want to use one quote of what photographers have to say about this Christopher Anderson said this: iPhone is going to be a part of any professionals repertoire of tools. The camera didn't just handle low light. It rendered the separation of colors in a way that reminds me of film, just beautiful. That is remarkable praise from a great photographer, so I'm going to show you a few pictures that he and some other photographers took directly from iPhone 7, and these have not been retouched in any way. So here's one is an absolutely beautiful photograph.

It's a high-speed camera he's not floating there. It shows just how great it is and how sharp the focus it takes incredible pictures, whether you're using black and white or color, and the color is because we capture why color gamut images now are much richer, particularly in the greens and some Reds. Unfortunately, from the sly machine up to this projection system, you don't get the full breadth of the gamut of white color. So what you're, seeing here as beautiful it isn't as beautiful as it actually is in the photo, and you can see it on your iPhone and here's an example of low-light photography. So much improved, it's really great.

So customers are going to love, taking pictures with iPhone 7, we're also going to love, taking live photos, they're already fun, and they've gotten, even better, with iPhone 7. Now we apply video image stabilization. When you take a live photo, you can edit them after you shot them like crop them or buy filters, and developers can capture and edit live photos within their applications with iOS 10 developers are really excited that in iOS 10 you can now capture raw DOG files directly from the camera sensor and do even more complex editing and for the first time with iPhone 7, they can also get white color in their photos that they take as well. So this is the best camera we've ever made on any iPhone. We also the best camera we ever had on the front side as well.

There's a new seven megapixels, FaceTime HD camera for those selfies and those FaceTime calls we make. This is up from 5 megapixels. The sensor includes new pixel technologies that we've used on the back side like deep trench, isolation. You remember what that is. It helps us get sharper images as the pixels get close together.

It also captures wide color images, so throughout the system, we're applying white color and does an auto image stabilization. So this shot that you see up here on the screen that was taken from the front side, camera unedited, exactly as it can take a beautiful selfie. So this is the iPhone 7 camera new 12 megapixel camera system with optical image, stabilization, wider F, 1.8, aperture, 6 elements in the lens that sensors 60% faster. Now a quad led true tone: flash are incredibly fast ISP and wide color capture. It is the best camera ever in an iPhone.

So if you can't tell I love cameras and love them- and this has got me so excited because if that is the best camera, we've ever made an iPhone. What is left for iPhone seven, and this is what we're doing on iPhone 7, plus it's plus a second camera. There's now two 12 megapixel cameras built in the iPhone 7 plus one has the wide angle, 28 millimeter lenses the same as the iPhone 7. The other is a telephoto 56 millimeter lenses. Well, why have to complete cameras with two lenses? Well to explain it? Let me show you a traditional, point-and-shoot or DSLR and how the lens can work.

As you know, and we have many of these cameras in our lives, you can change the focal length of your lens to zoom in that's how we get a zoom feature and that works great. When you have a large camera where the big lens on it, you can move in and out that isn't so great on the lens you want to put in something that goes in your pocket or your purse. So we know with two cameras and two different lenses. We can create a zoom feature built in to the iPhone. It takes an incredible amount of hardware and software to do it in a way that we can all enjoy, and the team has done something remarkable.

So how does it work the same as before you go into the camera app to take a picture, but now there's a new button right there on the screen. Let me blow it off a teeny bit. It says one X, it's right above the shutter when you go to take a picture, it's using the wide-angle lens and taking a picture just as always, but now with this button you can do one of two things. First, you can just tap it, and it jumps to 2 X now you're, taking a picture with a telephoto lens you're, getting the same high quality, 12 megapixel picture or the beautiful optical lens. No software needed.

The second thing you can do is you can put your finger on it and drag across it, and you can zoom from 1x to 5x as you go beyond 2x you're doing software zoom. But now, since it's starting with that telephoto lens, the quality of that image is 4 times better than before. With software zoom. In fact, it's so much better. We decided to push it even further, all the way up to 10x.

So now so, as you see here now, with iPhone 7 plus, you can go from 1x to 10x optical zoom at 2x and great software zoom. After that. Here's an example of two photos: side by side, one on the Left taken at 1x, the one on the right of 2x, both with beautiful optical lens quality, both of great examples of taking low-light pictures now with incredible new cameras, an iPhone 7 plus. So that's the Cameron iPhone 7, plus joining iPhone 7. With this great new zoom feature, there's one other use of this camera that we challenged our engineering team to do as an extra-credit project.

It's really. It really was it's something that is incredibly challenging and takes a lot of amazing invention. But what they've been doing is astounding, and it's something that's a big breakthrough in photography, and we want to give you a sneak peek of this feature now to explain it I'm going to bring up a picture. This is a picture that was taken with a very high-end camera, and so it will help us illustrate the feature we're trying to achieve. So you bring up a picture.

You see in this beautiful portrait. The gentleman the front is: pin sharp and focus, and that background has a beautiful blur. This is called shallow depth of field. This is a technique, that's really useful for things like portraiture, it's something that is illustrative of a great camera that has often a very big sensor like a full-frame sensor or a huge, fast lens and the quality of that background blur that's what's called both and the higher the quality of the both, usually the more advanced and higher quality, the lens and camera system and the out the ending result is it feels almost 3d like the person's popping off the screen. It is a beautiful photo, so our goal is to try to do something like this using the two cameras in the iPhone 7, plus what the engineering team has been doing.

Hardware and software working together is truly remarkable. What they're able to do is when we take a picture, is to use the ISP to scan the scene, to use machine learning, to recognize people and faces and then create a depth map of that image. From the two cameras on the soft we're, keep the people in the front sharpen, focus and apply a beautiful blur to the background. This is a huge breakthrough and what can be done? A smartphone in photography, so how do you do it? Well, it couldn't be easier again. We go to the camera app.

You go to take a picture where you know we select the style of the picture, so panorama or square there's a new style that says portrait you select portrait it automatically jumps to using a telephoto lens, because that 56 millimeter lens is great for portrait lens, and automatically you see the depth effect now. What's remarkable, is that before you take a picture as you're looking at your iPhone screen, you are seeing that blur in the background it is being generated in real time as you're. Looking at your screen, even high-end DSLR can't do real-time deep depth preview in their screens. This is a credible breakthrough. So now I'm going to show you the first picture.

We've ever shown the world of a depth of field photo taken from an iPhone 7 plus, with this new feature before I. Do I have to come clean on something because I wasn't entirely honest before the picture I showed you before. This was taken on an iPhone 7 plus it is stunning again we've given some photographers early access to a 7 plus and this software feature, and they've been blown away by how it performs. Let me just give you one quote: from a photographer Jason Site said: I loved the depth of field capabilities and the ability to shoot fast without losing sharpness. This iPhone proves you don't need a five-figure rig to get a great photographer.

This camera is going to change the game. Now we are not saying to throw out your DSLR and that iPhone replaces all the DSLR. What we are saying is this is the best camera we have ever made in an iPhone. This is the best camera ever made in any smartphone for many of the customers who have it, it will probably be the best camera they've ever owned today, but, more importantly, it allows them to create beautiful pictures with incredible creative tools. So let me show you two more examples taken from the iPhone 7 plus with its depth of field.

There's another photo, that's absolutely beautiful one more. It is an incredible tool. It's not for every style of picture going to take, but for the ones you want to use it on it's a pretty big breakthrough. So how will I, Phone, 7, plus users get this great feature? Well simple: it will be a free software update later this year to all iPhone, 7 plus users. So that's the camera.

Next, let's talk about the retina HD display. The retina HD display is the best display on any smartphone and an iPhone 7 and 7, plus they get even better for now, 25% brighter and the 6s and 6s plus. For the first time they display wide color gamut, that's cinema, P, 3 standard colors, and we do end-to-end color management from the manufacturing. The factory to the photos you take with a camera to what you see on the display are all color managed in a beautiful way and don't forget we integrate within the rent, HD display our 3d touch layer. This is an important element of the user interface and in iOS 10.

The team has taken great use of this, so I'm going to use it more throughout our day in very powerful ways. So we wanted to show you one example of an app taking advantage of all of this, take advantage of the retina HD display, and it's why color of the cameras, built-in iPhone, 7 and, of course, 3d touch. We want to show you a photo app and who knows photos and apps better than Instagram, so I'm very excited to bring up Ian starter head of design at Instagram good morning. Everybody I'm excited to share with you what we've built to take advantage of this new iPhones gorgeous wide color screen and dual lens camera. About a month ago, we launched a new product called Instagram stories, and we've seen people sharing moments ranging from their everyday lives to behind the scenes at the Olympics.

So, let's jump into the stories' camera using a new 3d touch quick action. Now. The first thing we love about this new iPhone is this beautiful zoom that goes optically into 2x. Without losing any resolution, we built a new zoom UI with haptic feedback, so you can really feel when you push into that digital zoom. But now, let's take a photo.

Thank you check out how bright and vivid the colors are thanks to the new wide color capture of the new camera. So photos will always capture the moment fully. So, with the tap of a button, we use the live photos API to quickly create a boomerang to bring the moment to life. You can also import your existing live photos to do the same thing now. This is awesome, but we wanted to go step further and really take full advantage of this wide color gamut screen.

So we built a new filter to do just that by pushing into parts of the color spectrum that just weren't possible with RGB. So with this new filter, you can see colors pop in a way that never seen before. In fact, we've updated all of our photo filters to take advantage of wide gamut. So, no matter what your favorite filter is you're going to be experiencing all of your Instagram photos in full, vibrant color and finally, once you're happy what you've created. You can share the moment with friends with a single tap and then, if one then replies our iOS 10 rich notifications show you the image right there in the push notification.

So this new version of Instagram will be launching later this year. I'm really excited to see what you all create with Instagram and the new iPhone. Thank you. Six. Let's talk about audio first, we use the built-in speaker in our iPhone all the time we use it to listen to music, especially with friends.

We listen to it to make FaceTime calls watch. TV shows, watch movies. Do speakerphone calls. It is critical to our experience with our phones and the speakers. We have built-in ?, iPhone, 7, 7 plus, or a huge jump forward in audio quality.

The first time there are stereo speakers, one is at the bottom. The other is the top. They sound great and portrait and amazing in landscape. They also put out twice the volume of the speakers in the iPhone 6s and 6s plus, and they sound better because they have an increased dynamic range. So you have to take a listen to these incredible speakers.

They really will blow you away number seven ear. Pods Apple EarPods are the most popular headphones in the world and with iPhone, seven and seven plus we're moving to connecting them over lightning well--why, /, lightning. Well, first, you may not remember. I certainly do, but from the start, we designed lightning to be a great digital, audio connector. Among all the other things it does, it provides a digital audio stream provides power to your headphones or speakers.

It provides content, music control right within its digital connection, and this may surprise you, but there are now in the world, over 900 million Lightning enabled devices there's perhaps the largest digital audio connection in the world, and there are speakers and headphones designed to take advantage of it, and they do great things. Here's one example: this is from JBL. This is the reflection aware: workout headphone, it's lightweight it's affordable, provides active noise cancellation, in fact with an app on your iPhone, its adaptive, and you can adjust how much exterior noise you want to let in or not, and it does at all without batteries are charging because it works directly over that lightning. Connector. Simply not possible on just an analog port, so we're taking the headphones, an iPhone, 7 and 7, plus 2 Lightning, and we're including them in a box with each device.

Now we know there are people in the world who do have some analog old, connected devices out there. So we've also made this it's an adapter Lightning 2 mini foe, no audio adapter, and we're going to include that in the box with every iPhone, 7 and 7 plus as well. Now, some people have asked why we would remove the analogue headphone jack from the iPhone I mean it's been with us a really long time. I'm sure you know that the source of this phone or mini photo jack is over 100 years old, used to help quickly exchange and switch boards. Well, the reason to move on I'm going to give you three of them, but it really comes down to one word: courage: the courage to move on.

Do something new that betters all of us and our team has tremendous courage. So first we've shown that we can use lightning for our inbox headphones and to adapt all to the oath. All the older devices through analog interfaces- and it is a great connector for doing that- and there's a very large base of users who can all take advantage of it. But second- and this is really important- our smartphones are packed with technologies, and we all want more. We want bigger, descry, our displays.

We want larger batteries, we want faster processors, we want stereo speakers, we want optic engines, we want all of that, and it's all fighting for space within that same enclosure and maintaining an ancient single purpose. Analog big connector doesn't make sense, because that space is at a premium and third and I think this is most important of all. When you have a vision of how audio the audio experience can be, you want to get there as fast as you can and make it as great as it can be, and we do have a vision for how audio should work on mobile devices, and that takes us to our next feature. Wireless up till now, no one has taken on the challenge to really deliver the audio experience wirelessly between your mobile device and your headphones in a way that takes advantage of the opportunities to do something new and do something great and up until now, no one has taken on the challenge of fixing the things that are difficult to do in those Wireless experiences and made it easy so that we all want to enjoy them, and it makes no sense to tether ourselves with cables to our mobile devices. But until someone takes on these channel, that's what we do well.

Our team at Apple has worked so hard to create something new that delivers on the opportunity of how good a wireless experience can be, and they worked hard to deal with the challenges that have been left there and no one has taken on. So that is why today, we are so excited to show you a new product from Apple called Apple EarPods, and here they are, we believe in a wireless future, a future where all of your devices intuitively connect. This belief drove the design of our new wireless air pods. They have been made possible with the development of the new apple design, w1 chip. It is the first of its kind to produce intelligent, high efficiency playback, while delivering a consistent and reliable connection infrared sensors, detect when each air pod is in your ear, so they only play once you're ready to listen.

Motion. Accelerometers also respond to your touch, allowing you to access Siri with a double tap when you're speaking, voice accelerometers, recognize the vibration and source of your voice. Then working with a pair of beam forming microphones reduce external noise. Each air pod provides up to 5 hours of listening on a single charge, while the compact wireless charging case delivers more than 24 hours of battery life. The w1 chip enables intelligent connection to all your Apple devices and allows you to instantly switch between whichever one you're using and, of course, the new wireless air pods deliver incredible sound we're just at the beginning of a truly wireless future.

We've been working towards for many years when technology enables the seamless and automatic connection between you and your devices. Congratulations. The team has worked so hard on this. It is a breakthrough design. The air pods deliver truly an apple magical experience when you try it you're just going to be blown away.

How do you set them up? You simply put a pair of ear pods near your iPhone and open the case. The user interface pops up and says, connect, and you tap connect and that's it there's no step two there's nothing else to do you simply connect and at one step also connects you with your Apple Watch, so you're automatically set up for both your iPhone and your Apple Watch. You can start listening and, as you have playback on either device the airport's automatically switch to whatever device you're using. In fact, we also use iCloud to propagate that set up across your iPads and your Mac's as well. So one-step set up across all your devices.

It's that easy. There are incredible audio experience and listen to beautiful, music and stereo, or if you want to use one just to talk to Siri or make a phone call, it automatically routes the audio across whatever you choose to do, there are no buttons, there's! No switching! There's, no pairing! There's no apparent, those things are of the past, and it all started with a brand-new chip, w1 chip, Apple's, first wireless chip and there's so much technology packed into each air pod. There's the chip there are dual accelerometers optical sensors, beam forming, microphones, antennas batteries. It is a technical tour de force in this Minutes little air pod. They deliver great battery life five hours each and there's a battery and charger built into its case.

So you can recharge directly from the battery in the case for up to 24 hours of listening, then plug in lightning. What you want to charge the case in the air pods together at once, and they're so small. You want to carry them around with you everywhere. Here they are. Alongside our wired ear pods.

They really are small and comfortable, so that is the breakthrough. Air pods, based on our w1 chip and, at the same time, beach is also coming out with a new line of headphones all also taking advantage of this w1 chip and doing the same great work with our software to make the experience easy to use. So today, Beach is launching the new beats solo, 3 Wireless, incredible audio quality to 40 hours of listening time, using that w1 chip and 4 workouts beats power, beats 3, Wireless the best active headphones, and now they use our w1 chip as well for incredible sound and battery life and an entirely new line beats X. This is affordable, light comfortable headphone for all. Throughout your day, those 3 plus the new air prods mean, is now a brand-new wireless experience for everyone with, regardless of what kind of style a headphone you want to wear and that's Wireless all right.

Let's talk about Apple Pay, our customers, love using Apple Pay, and- and this is amazing in the U. S. merchants- tell us that over 90% of wireless transactions on contactless payment are now made with Apple Pay. It is a huge hit and with the advances in iOS 10, it gets even easier to keep all your credit cards. Your loyalty cards safely in your Apple Wallet on your iPhone, we're trying to bring it as round the world as quickly as we can and the team is launching new countries.

This fall I want to talk about one of them, Japan yeah. We go to whew right out here. Japan. You may know that in Japan there's a different version of NFC called silica so for the iPhone 7 and 7, plus that we're bringing to Japan we're, including fellow cat technology as well as Apple Watch Series 2 will also include fellow cat technology, and with that in place, then we can roll out Apple Pay in Japan we're going to do that in October. At the same time, the Apple Maps team is going to roll out transit in Japan, as that's the perfect fit transit in maps, the ability to figure out what it's going to cost to get on your route and to be able to pay it automatically with your Apple Watch or your iPhone.

So that's Apple Pay, and that takes us to number 10, and honestly I'm almost embarrassed that we had this one to the last, because this easily could have been the first. It is performance and if you're paying attention you know apples chip team is killing it in performance. What they're doing year after year is remarkable every year the iPhone is the fastest smartphone in the market and that's continued even to this day, but what we're half what is happening today with iPhone 7 and 7, plus blows that all away is. We have a new generation chip and the iPhone 7, and it's called a10 fusion. A10 fusion is a 64-bit four core processors with over 3.3 billion transistors. It is a rocket ship.

First, it has two cores that are high-performance cores. These high full performance cores run a full 40 percent faster than there a nine chip in the iPhone 6s and 6s plus, and if you're, coming from an iPhone, 6 or 6, plus it's twice as fast as the a8 here's. What the team has been doing over the years, the 810 fusion now 120 times faster than the original iPhone, and look at the last 3 years from the 5 s to the 6, the 6, to the success. To now the 7, the jumps in performance are just staggering. I said there were four cores.

The other two are what we call high efficiency course. They run at one-fifth. The power of the high performance core so when you're doing something that isn't performance limited by the CPU, like checking your email, that can run on the high efficiency core and get longer battery life. So how do we decide what runs on which core there's a new Apple design performance controller that in real time make sure the correct processes are running for maximum performance or maximum battery life? In addition, we've got amazing graphics in the a-10. It's a new GPU.

It's a six core graphics chip that is 50% faster than the nine and three times faster than the a8. This is remarkable, and it does it again with efficiency in mind.2/3 the power, the a9 half the power of the a8 in graphics, I've got to bring this chart up as well 240 times faster. The original iPhone, the graphics performance. Year-Over-Year here is staggering. You combine the CPU performance, the graphics performance all running efficiently, and there is absolutely no question.8/10 Fusion is the most powerful chip ever in a smartphone. More importantly, for all of us, a 10 fusion is going to enable apps and titles that were simply not possible in mobile devices.

Before, for example, games is from Code masters it's a new racing game, f1 2016. This is console level gaming on an iPhone because of a 10 takes advantages of the GPU. It also delivers graphics that use the wide color gamut of the display, takes advantage of the stereo speakers and utilizes the tactic engine for new level of feel when you're driving. This is a breakthrough racing game running on iPhone, 7, +, 7, +, Pro apps benefit as well. This is Adobe Lightroom running on 810 fusion delivers 90% of the features for raw editing of the desktop version.

I mean that's incredible: Adobe Lightroom on a phone in your pocket during raw editing. It's simply incredible. I want to give you one example of a game running live on the a10 fusion, to show you what it's capable of, so I'm very excited to bring up Heather price co-founder of this game, studio Heather, it's mobile game developers. We could not be more excited about the horsepower of the iPhone 7. It's allowing us to create cinematic gameplay experiences that were simply not possible before this is our new title: Oz Brook and Kingdom an action-packed role-playing game.

Now this isn't the Oz. You know. A great darkness has overtaken this once peaceful land here we're on the bridge to the witch's castle battling a scarecrow who and our version of oz is a very powerful mage. We're able to do things visually on the iPhone 7 that were simply not possible before note the real-time reflections weather effects, all stunning and expensive from a CPU standpoint, but running flawlessly on the iPhone 7, and when Scott casts an earthquake you'll see we even have been able to add some really cool environmental destruction. Okay, Scott.

Let's finish this monkey captain off the witch, has a ton of reinforcements with the power of metal and the a-10 ship. We're able to render over 400 flying monkeys all at a flawless frame rate. One of the features were truly excited about is the wide color display. It is allowing us to create extremely stunning visual effects. Now, although it looks pretty good on this screen, you really have to see it on the iPhone 7 to see how beautiful the game looks during the epic moments, the haptic feedback is allowing us to actually feel big hits and the stereo sound is pulling us even further into the environment, all leading to an even more visceral connection with our gameplay all right, Scott, let's test a tornado and knock her back.

Okay, I think it's time to finish her off with arcane Nova, one of scarecrows, most powerful abilities join us in the epic journey to cast out the darkness when oz broken kingdom watches in the App Store with iPhone 7. Thank you. Nothing proves performance like 400 flying monkeys. Well, our 810 chip delivers performance and incredible efficiency, so here's the battery life numbers on iPhone, 7 and 7 plus great battery life numbers across the board, Wi-Fi browsing 14 and 15 hours, LTE browsing 12 and 13 hours. Most importantly, our customers are going to be so excited to learn that the iPhone, 7 and 7 plus are the longest battery life ever in an iPhone and here's another way to think about battery life.

If you're upgrading from an iPhone success to an iPhone 7 on average, you can expect to get about two more hours into your day on your battery life and that's a meaningful difference. That's on average some customers, many more than that and if you're coming from an iPhone, 6s plus, which already had great battery life you'll find an iPhone.7 plus delivers at least an hour more of battery life on average and for some customers again much more than that. So real battery life improvements that you can feel throughout every single day. So here is iPhone 7. It is packed with unbelievable technologies.

The 12 megapixel camera, the large 4.7-inch retina HD display with wide color gamut optical image. Stabilization, a 7, megapixel, FaceTime, HD camera, a new home button that solid state and pressure-sensitive, its water and dust resistant, ip67, stereo speakers delivering twice the audio volume incredibly fast, a 10 fusion chip faster Wireless as well, more bands and LTE advanced up to 450 megabits per second, the longest battery life ever in an iPhone in all running iOS 10. This is an incredible new iPhone after that iPhone 7 plus, which is everything iPhone 7 has plus longer battery life plus a larger display and that dual camera to provide zoom and depth of field. All of our iPhones are made in the most environmentally friendly manners possible. They're highly recyclable.

Without these harmful materials, iPhone 7 is the best phone we've ever made.

Source : Global News