Apple's iPhone 7 Event in 15 minutes By Engadget

Good morning, welcome Mario, and please welcome from Nintendo the father of Mario Shiner Miyamoto, Super Mario run it's very simple, and the movement feels great Pages. Keynote and numbers are built to take advantage of iOS, but today, I'm very excited to announce and introduce real-time collaboration. Loki is coming to the Was when approached a pupa stopped a tap on my wrist lets me know: I think I just earned a gold medal. This means I visited, 2,000, pokey stops, and today I'm excited to introduce the next generation of Apple Watch. We call it Apple Watch Series 2, and it has been completely re-engineered. The first Apple Watch was splash proof.

An Apple Watch Series.2 is swim proof, it's rated. What a resistant 50 meters, which is the industry standard for a swim watch. We redesign the speaker system and, at the end of your workout, we use the speaker itself to eject the water we've added a dual-core processor. That's up to 50%, faster we've added a new entirely new GPU that delivers two times the graphics performance they're running at 60 frames. A second, which is the crazy amount of performance to be wearing on your wrist Series 2, also features a new, second-generation display that is more than 2 times brighter than before.

In fact, it is the brightest display. Apple has ever shipped on any product at 1000, nits, we've added built-in GPS you'll get GPS accurate pace and distance, and at the end of your workout and the activity off of your phone, there will be a route map color-coded to show your varying speeds. A new material we've been working on for quite some time. This is oohed white, Apple, watch and ceramic. Has this gorgeous pearl like shine it? The finish is remarkably smooth is actually four times harder than stainless steel.

It is faster, it is brighter, it is water-resistant, so you can swim with it. It's got built-in GPS, and it's got all the power of watch. Os three Apple Watch Nike Plus. It features this beautiful, perforated band, that's stretchy. It's light its breathable, and it's available in four amazing cool colors Apple Watch, Series 2 will be priced at 369 Apple Watch.

Nike Plus will also be priced at 369, and we're keeping in the line. Our original Apple Watch we've added the same dual-core processor, that's in series 2, so it's just as snappy, and it starts at just 269. You can pre-order both series 1 in series 2 on September, 9th watch, OS 3 is available in the 13th and the watches will go on sale. Both series 1 in series 2 the following week, Apple Watch Nike Plus, will be available late October. Why? You see so many iPhones everywhere you look.

We've now sold over a billion of them, we're about to launch iOS 10. For instance, you can simply just lift your iPhone to wake it. We've added Siri capability for apps from the App Store. This is a huge moment for home automation with iOS 10. You can manage your home right from control center as and with Siri as well.

Virtually every major manufacturer of home automation devices now supports home. Yet all you have to do is look for this label. We're also excited about messages in the new features and messages you can change the behavior and meaning of your message. With these new bubble effects, it's the best iPhone that we have ever created. This is iPhone 7.

It has a gorgeous new design. It starts with this new finish. We call jet black. It is a high gloss finish. So it's a seamless surface between the glass and the aluminum back all around the new integrated antennas are built, so subtly you can barely see them at all anymore.

There's a second new black. We call it simply black the home button, we've re-engineered it. It's now force sensitive solid-state. It works together in combination with a new generation. Tactic engine miss tactic engine is more responsive, puts out a wider range of frequencies that creates in real time an incredible feel with the new home button.

In fact, it's so useful. We use it throughout the user experience the new enclosure and iPhone 7 and iPhone 7 plus are water and dust resistance in our tests it is ip67 protection standard. Some unusual mishap happens that your iPhone will be safe from water or dust. Let's talk about the camera, there's an optical image, stabilizer in all iPhone 7 and 7, plus there's a wider F 1.8 aperture lens that lets for 50% more light onto the sensor. There is a new 6 element lenses, so you get a sharp image edge to edge without 1.8 aperture and there's an all new 12 megapixel sensor. It has large pixels it's 60% faster and 30% or energy-efficient to our two-tone flash in the same aperture now has four LEDs: it puts out 50% more light reaches 50% further and the engineering team has come up.

This really cool feature a flicker sensor. What does that do with a flicker sensor, reads the flickering of artificial lighting and can compensate for it and the photos and videos you take, but behind it all is the brains of the camera? The image signal processor is performing a hundred billion operations time we take a picture, and it does it in just 25 milliseconds. Now we apply video image stabilization. When you take a live photo, you can edit them after you shot them. Like crop them or apply filters, you can now capture raw DOG files directly from the camera sensor and do even more complex editing.

We also have the best camera we've ever had on the front side as well. There's a new seven megapixel FaceTime HD camera for those selfies and those FaceTime calls we make. This is up from 5 megapixels. The sensor includes new pixel technologies that we've used on the backside like deep trench isolation. It also captures wide color images so throughout the system, we're applying white color and does auto image stabilization new 12, megapixel camera system with optical image, stabilization, wider F, 1.8, aperture, 6 elements in the lens that sensor 60 percent faster. Now a quad led true tone.

Flash are incredibly fast ISP and wide color capture. It is the best camera ever in an iPhone, and this is what we're doing an iPhone 7, plus it's plus a second camera. There's now 2 12 megapixel cameras built in the iPhone 7, plus one as the wide angle, 28 millimeter lenses the same as the iPhone 7. The other is a telephoto 56 millimeter lenses, with two cameras and two different lenses. We can create a zoom feature built in to the iPhone when you go to take a picture, it's using the wide-angle lens and taking a picture just as always, but now with this button, you can do one of two things.

First, you can just tap it, and it jumps to 2x now you're, taking a picture with a telephoto lens you're, getting the same high quality, 12 megapixel picture or the beautiful optical lens. No software needed. The second thing you can do is you can put your finger on it and drag across it, and you can zoom from 1x to 5x as you go beyond 2x you're doing software zoom, but now, since it's starting with that telephoto lens the quality that image is four times better than before, with software zoom. In fact, it's so much better. We decided to push it even further.

All the way up to 10x there's one other use of this camera that we challenge our engineering team to do as an extra-credit project. You see in this beautiful portrait. The gentleman the front is, pin sharp and focus, and that background has a beautiful blur. This is called shallow depth-of-field. What they're able to do is when we take a picture, is to use the ISP to scan the scene, to use machine learning, to recognize people and faces and then create a depth map of that image.

From the two cameras in the software, keep the people in the front sharp and focus and apply a beautiful blur to the background. This is a huge breakthrough, and what can be done in a smartphone in photography? This is the best camera ever made in any smartphone. It will be a free software update later this year to all iPhone, 7 plus users. The retina HD display is the best display on any smartphone for now 25% brighter and the 6s and 6s plus. For the first time they display wide color gamut, that's cinema, p3, standard colors, and we do end-to-end color management from the manufacture in the factory to the photos you take with a camera.

To what you see a display are all color managed in a beautiful way. The first time there are stereo speakers. One is at the bottom, the other is the top. They sound great and portrait and amazing in landscape. They also put out twice the volume of the speaker's in the iPhone 6s and 6s plus, and they sound better because they have an increased dynamic range ear pods and with iPhone 7 and 7, plus we're moving to connecting them over lightning.

Well, why? Over lightning, we designed lightning to be a great digital, audio connector. Among all the other things it does. It provides a digital audio stream provides power to your headphones or speakers. It provides content, music control right within its digital connection. Now we know there are people in the world who do have some analog old, connected devices out there.

So we've also made this it's an adapter Lightning 2 mini phone Oh, audio adapter, and we're going to include that in the box, with every iPhone, 7 and 7 plus as well. We are so excited to show a new product from Apple called Apple EarPods. They have been made possible with the development of the new Apple Design w1 chip. It is the first of its kind to produce intelligent, high efficiency playback, while delivering a consistent and reliable connection infrared sensors, detect when each air pod is in your ear. So they only play once you're ready to listen.

Motion. Accelerometers also respond to your touch, allowing you to access Siri with a Doubleday voice. Accelerometers recognize the vibration and source of your voice. Then working with a pair of beam forming microphones reduce external noise. How do you set them up? You simply put a pair of ear pods near your iPhone and open the case.

The user interface pops up and says, connect, and you tap connect and at one step, also connects you with your Apple Watch and there's so much technology packed into each air pod. There's the chip there are dual accelerometers optical sensors beam forming microphones antennas batteries. It is a technical tour de force in this Minute little air pod. They deliver great battery life five hours each and there's a battery and charger built into its case. So you can recharge directly from the battery in the case for up to 24 hours of listening and then plug in lightning.

Once you want to charge the case in the air pods together at once, beats is also coming out with a new line of headphones all also taking advantage of this w1 chip and doing the same great work with our software to make the experience easy to use. So today, Beach is launching the new Beach solo, 3 Wireless, incredible audio quality to 40 hours of listening time, using that w1 chip and 4 workouts beats power, beats 3, Wireless the Beats active headphones, and now they use our w1 chip as well for incredible sound and battery life and an entirely new line beats X. This is an affordable light, comfortable headphone for all. Throughout your day. Every year the iPhone is the fastest smartphone in the market, because we have a new generation chip and the iPhone 7, and it's called a 10 fusion.

A 10 fusion is a 64-bit four core processors, with over 3.3 billion transistors. It is a rocket ship. It has two cores that are high-performance cores. These high full performance cores run a full 40 percent faster than there a nine chip in the iPhone 6s and 6s plus. The other two are what we call high efficiency course.

They run at one-fifth. The power of the high performance core we've got amazing graphics in the 8 to a 10. It's a new GPU. It's a 6 core graphics chip that is 50% faster than the 9 and 3 times faster than the a8 2/3, the power, the a9 half the power of the a8 in graphics, a 10 fusion is the most powerful chip ever in a smartphone at the iPhone 7 and 7 plus are the longest battery life ever in an iPhone on average. You can expect to get about two more hours into your day on your battery life, iPhone 7.

It is packed with unbelievable technologies, the 12 megapixel camera. The large 4.7 is ready, HD display with wide color gamut optical image, stabilization, a 7, megapixel, FaceTime, HD camera, a new home button that solid state and pressure-sensitive. It's water and dust resistant, ip67, stereo speakers delivering twice the audio volume incredibly fast, a 10 fusion chip, iPhone 7 plus, which is everything iPhone 7, has plus longer battery life, plus a larger display and that dual camera that provides zoom and depth of field. Just six hundred and forty-nine dollars, we've doubled all the stores, capacitive configurations, iPhone 7 plus starts at 769. It also comes in 32 gigabytes, 128, gigabytes and 256 gigabytes and again, jet-black, specifically on 128 and 256 gigabytes.

Orders start this Friday on September 9th. It will start shipping one leap week later on September 16. You.

Source : Engadget