Apple unveils iPhone X By Global News

We do have one more thing: we have great respect for these words, and we don't use them lightly. Our teams have been hard at work for years on something that is important to all of us: the future of the smartphone, the first iPhone revolutionized a decade of technology and changed the world in the process now 10 years later. It is only fitting that we are here in this place on this day to reveal a product that will set the path for technology for the next decade. This is iPhone 10. It is the biggest leap forward since the original iPhone and to tell you all about it, I'd like to invite Phil back up bill. Thank you, Jim I think you can imagine there a lot of people at Apple that didn't get much sleep last night.

Preparing for this is this. This is so exciting. I mean it is all scream. It is beautiful. To look at.

It is incredible to hold the display fits edge-to-edge top to bottom. It goes into each corner where it follows the tight curve of the design, and it's glass on both the front in the back. Using the same super-strong formula as iPhone 8, the ban is made from a surgical grade stainless steel. That's both durable and polishes to a beautiful finish and look how the glass and the stainless steel fit form a continuous surface from front to back. There has never been anything like it.

It's engineered to be water and dust. Resistant at a microscopic level comes in two beautiful finishes: space gray and silver. Each has incredible depth in a pearl essence to the color in the glass iPhone 10 has an all-new display. It's called the super Retina display. The love of quality and responsiveness and efficiency is really quite a breakthrough in mobile displays start with the super Retina Display is 5.8 inches on the diagonal. It's got 24 36 by 1125 resolution.

That's over 2.7 million pixels. It is 458 pixels per inch. Now this is the highest resolution and pixel density. Ever in an iPhone, it's remarkable how this larger display can be packed into a phone that fits so comfortably in our hands. The super Retina display uses OLED technology that this is the first OLED display great enough to be in an iPhone.

Traditional OLED displays have had great benefits like high contrast and resolution, and no backlight means you can make them thinner, but they came with trade-offs and brightness and rich colors and color accuracy, at least compared to our Retina displays, but the super Retina display overcomes all of these deficiencies and lives up to all that we expect from an iPhone display. In addition, the new super Retina display supports HDR in both the Dolby Vision and HDR 10 formats. It has an incredible a million to 1 contrast ratio. That is the best color accuracy. It integrates our unique 3d touch technology right into the display and like iPhone 8, includes true tone.

Now all this innovative super Retina display technology is great, but it's the point of it that matters and the point of it is to enable an entirely new experience. That's more fluid more intuitive. So, let's start with the simplest thing: how do you wake up your iPhone 10? Well, certainly, you can raise to wake just like before, but now you can also just tap on the screen, and it wakes up now with the display going edge to edge and top to bottom on bottom there's no more home button, and this is an important part and a big step forward in the iPhone user experience. Something would use hundreds of times a day for so tasks is an opportunity to rethink how iPhone should work and how we can make it better. So now, when you want to go to the home screen, you simply swipe up from the bottom, and you go home.

It's that simple. It's that easy, it's incredibly smooth and once you do it for the first time, you'll know, there's never been a better way, and it works the same way across the system. If you're running an app like Mayo and you want to go home, what do you simply swipe up from the bottom, and you go home, it's that easy and that intuitive it's so much nicer now the same. Fluid gesture also works for multitasking. So, if you're in an app- and you want a multitask- you just swipe from the bottom- you pause for split second, and you're in multitasking, and then you can tap on any app and jump right to it.

We also use the home button for Siri. So how are we going to do that now? Well, of course, you can just speak to your phone as before and say: hey Siri, now, I didn't set anyone's phones off, or you can now press the side button in which has been made larger once you press it in you can just talk to Siri I know what you're thinking about? What about unlocking? How do you unlock your phone with iPhone 10 I mean this has been very important part of the iPhone user experience from the very beginning, the first iPhone we led the way with multi-touch, and we created slide to unlock and just protect the iPhone from turning on when you didn't want it to like in your pocket, starting with iPhone 5s. We invented touch ID, made it fast and easy to protect all your data and unlock your phone with just your fingerprint and touch ID became the gold standard in consumer device biometric protection, but we know we can do something. That's better the iPhone 10 your iPhone is locked until you look at it, and it recognizes you. Nothing has ever been simpler, more natural and effortless.

We call this face ID, so face ID is the future of how we will unlock our smartphone to protect our sensitive information to make face. I'd possible took some the most advanced technology we have ever created, and much of it is packed right up here into this tiny little area at the top of the display. We call this the true depth camera system, and it is made up of incredible: state-of-the-art technology, there's an infrared camera, a flood, illuminator, the front side, camera and a dot projector, and that's not all, there's also the proximity sensor, the ambient light sensor, the speaker microphone all packed into this true depth, camera system area. It is amazing and here's how it works. Every time you glance at your iPhone 10.

It detects your face with the flood and illuminator even in the dark. The IR camera takes an IR image, the dot projector projects at over 30,000, invisible, IR dots. We use the IR image in the dot pattern, and we push them through neural networks to create a mathematical model of your face, and then we check that mathematical model against the one that we've stored, that you set up earlier to see if to match and unlock your phone, and this all happens in real time. It all happens invisibly. You don't see these things going off, it's incredible.

It just all works, it all happens to create face ID. We work with thousands of people around the world and the team took over a billion images and with that they developed multiple neural networks to create face ID and to process the machine learning and face ID. These neural networks we built Apple's first-ever neural engine yeah. This is a big deal in our pockets in our phones is an A 11 Bionic chip with a built-in neural engine to process face recognition. Now the neural engine is specialized, Hardware built for a specific set of machine learning algorithms.

This is another example of the incredible collaboration between the hardware and software teams. It's only possible at Apple. The neural engine is a state-of-the-art ultra-fast processing system. It uses the highest density computing. Ever it's a dual-core design.

It can perform over 600 billion operations per second, and it's used to the real-time processing of face ID recognition. But for all of us, it's just super easy and fun to use. When you set up face ID, you just follow the on-screen instructions, and it tells you how to move your head around in the camera. So fess ID can recognize your face. That's it you do that once when you set it up and face ID learns your face.

Even if you change your hairstyle, you decide to put on glasses, you're wearing a hat, so you do it up any way you do it face. I'd learns your face. It learns who you are, and it adapts to you as your face changes over time. Let's say you start to grow a beard. It works in day.

It works at night and the team's work hard to make sure the face. I'd can easily be spoofed by things like photographs. He has even gone and worked with professional mask makers and makeup artists in Hollywood to protect against these attempts to beat face ID. These are actual masks used by the engineering team to train the neural networks to protect against them and face ID. It's incredible.

The team's worked hard to protect your face data. Yes, your face state is protected with the secure Enclave and an 11 Bionic chip. All the processing is done on iPhone, 10 and not sent to a server. We require user attention to unlock. That means, if your eyes are closed, you're.

Looking away, it's not going to unlock now. How do we compare that to touch ID? How secure is it well? There's no perfect system, not even biometric ones, but, as we said earlier, touch ID is the gold standard for consumer device. Biometric protection and the data for touch ID has been one in 50,000, meaning that the chance that a random person could use their fingerprint to unlock your iPhone has been about 1 in 50,000, and it's been great. So what are the similar statistics for face? I'd one-in-a-million the chance that a random person in the population could look at your iPhone 10 and unlock it with their face is about one in a million. Of course, the statistics are lower if that person shares a close genetic relationship with you.

So, for example, if you happen to have an evil twin, you really need to protect your passcode, where your sensitive data with a passcode- hopefully you don't face ID, also works with Apple Pay. So to pay for things you just double tap the button on the side. You look at iPhone 10 to authenticate and hold it near the payment terminal to pay. It's that easy, fast, intuitive, simple base. I'd also works with third party apps.

Their party apps already support, touch ID, and they'll work with face ID, so apps like mint one password trade, will all work with face ID so face ID. It's faith on face off education for unlocking your iPhone and protecting your sensitive data. It uses the innovative to depth camera system, it's trained with neural networks, it's easy to set up. Furthermore, it learns your face, and it adapts to your face over time. Furthermore, it's aware of your attention.

Furthermore, it works with Apple Pay, and it works with third-party apps. This too def camera system is incredible technology, and it's going to enable so many great new user experiences. The first one, of course, is face ID, but the team decided to create another great experience with it as well. This is a fun one. It has to do with emojis that we use emojis to communicate with others and to express emotion.

But of course you can't customize emojis. They only have a limited amount of expressiveness to them, so our team created something called an emoji. These are animated emojis. These are emojis that you control with your face in emojis, track more than 50 facial muscle movements, they've been meticulously animated to create amazing expressiveness. You just watch this.

Can you the way you create and share an emoji are right from within Apple messages? You said literally, where are you can pick from a dozen different animated emojis to share and express whatever you want to express your family and friends, so iPhone 10 is packed with innovative technologies that enable new user experiences. I'm really excited to invite out Craig Federighi to show you I phone 10 in one, it's like to use it for the very first time: Craig, hey everybody, Wow, well, I'm, absolutely thrilled to be able to give all of you. Your first live look at I phone 10. This is a phone we've been dreaming about for a long time, but the reality of it. In your hand, it's its really something epic.

So, let's take a look. Here is iPhone 10, now unlocking it is as easy as looking at it and swiping up, and you know to try that again. Oh-Ho-Ho, lets uh go back up here and get right in so here we are, and you see this expansive display it's just a beautiful canvas for all of your content and your gestures. Now I'm just going to go into the weather app here, and you can just see how apps look when they take advantage of the edge to edge display now exiting an app couldn't be easier. You just swipe from the bottom just like this and throw the app right back on the home screen.

Let me do that again, just swipe right up, let's take a look at the web, it just looks unbelievable edge to edge on this display, and your photos, of course, are just gorgeous as well. Let's jump into this one just amazing. Now. Video of course, is unbelievable. On the super Retina display, it looks great in portrait and in landscape and of course this is HDR video.

Just incredible. Looking now, Phil told you a little about multitasking on the device. Let me show you I'm, just going to jump into maps and if I want to move between my applications, I can just swipe up and stop. My other apps all come in I can get at them with a tab. Just lift it's just that easy, and we have a great shortcut as well.

You can actually move back with tween apps just by swiping along the bottom. Like this, it's really easy. Now you may be wondering about control center and worry, not right where your status indicators are in the upper right-hand corner you can just swipe down and get a control center from anywhere. It's that easy. Now, let's take a look again at face ID, because unlocking your phone is just amazingly intuitive.

You just raise it, look at it and swipe right up to get started, but now it's also incredibly fast, so I'm just gonna. Do that again, I just raise it look at it! Swipe I, don't have to wait, and it's also really, really smart. So let's say I wake my phone, and I'm not looking at it stays locked, but once I give it my once I give it my attention. Well, it unlocks, and I can get right in it's really cool now face. I'd is also great for Apple Pay, so I've been at the register.

I can just double-click on the side. Button I'm, authenticated, and I can get in just like that. Now, the true depth camera behind face ID, isn't just about authentication. In fact, we've extended AR kit, with some incredible new face tracking capabilities that provide a whole new class of augmented reality experiences. Now we've been working on one with Snapchat, and I'd like to show it to you now, so I'm gonna launch in you see it builds a mesh of my face, and now I can just select a mask.

The tracking is just unreal. Let's check out this one now look at the detail over the eyes. The incredible metallic reflections, the quality of the tracking, it's its just stunning. Now of course, many of us like to communicate with emoji and with an emoji. We can now breathe our own personality into our favorites.

It's available as an app right inside a message. I can just go right in here, and it immediately starts tracking me, so I can make whatever expression I want like and just pick that up and use it as a sticker drop. It on my message like that. We also let you manipulate these in full-screen. You can audition your favorites there's some really great ones like the kitty cat is so expressive and ferocious.

It's a happy puppy check out the physics in the ears. The pig we've got a chicken and the unicorn mythical creature, favorite of the startup. If you were by chance wondering what humanity would do when given access to the most advanced facial tracking technology available. You now have your answer now. These can be so much fun.

You're going to want to share them, and fortunately we let you record messages I'm, going to record a message here for Tim: hey Tim, I'm, not sure what the protocol is here, but I'd like to call favorite emoji, which one do you like: hey, Tim, I'm, not sure what the protocol is here, but I'd like to call dibs on the box for my favorite emoji, which one do you like now you can send it with just a tap, and it appears as a looping video right inside the transcript we're really lucky for our grand finale. We might just get a response back from Tim. Oh, here it is. Let's, let's take a look. Take me to your leader.

Wait a minute. Craig I am your leader: let's wrap this thing up, so that is your first look at the new iPhone 10 and the amazing experience with the true depth camera and an emoji I think you're going to love it. Thank you very much Thank You, Craig. Now, let's talk about the amazing cameras in iPhone 10 iPhone 10 has dual 12 megapixel sensors, the dual cameras, both a faster sensor, wider sensors, just like in iPhone 8 as new color filters, new deeper pixels there's an F 1.8 aperture on the wide-angle camera and a faster F 2.4 aperture on a telephoto, so that lets in 36 percent, more light to the telephoto camera. But the big news on the camera on the iPhone 10.

Is it as dual optical image stabilization? That means there's IS about the wide-angle in the telephoto lens. That's a lot of magnets moving around in a very small space, but it helps with compensating for handshake and to take better photos and videos in low-light there's also a better quad led two-tone flash that is twice the uniformity of light on our subjects. So let's look at some photos taken from the backside camera on iPhone 10. This is absolutely beautiful. Great dynamic range detail: low noise is a beautiful photo.

The textures are simply stunning. Now there's zero shutter lag and that helps to freeze motion. So we can get a photo like this. Look at that blue sky with low noise, it's absolutely to die for the IS, delivers the low-light performance. So now you can get incredible.

Low-Light images like this with the telephoto camera, as well as the wide-angle, an iPhone 10, is fantastic for the portrait mode feature that we all love. iPhone 10. You get great portrait modes, especially in lower light. An iPhone 10 supports the brand-new portrait lighting feature as well. That's again, a photo taken right off of iPhone 10, not retouched in any way, with a stage lighting effect dropping out the background.

iPhone 10 is great for photos. It's amazing for 4k video and like iPhone 8, it's tuned for a applications as factory calibrated cameras, the new gyroscope accelerometer, the performance advantage of the a11 Bionic chips, EQ, GPU and ISP, and our kit is tuned for iPhone 10. Now the backside camera that we use so much is not the only camera, of course, on the iPhone, we have our front sight: camera as well, and people love to use those for taking selfie photographs and now with iPhone 10, and it's true depth camera. It really delivers a breakthrough into the photos you can take for selfies, because now with selfies, you can take portrait mode photos as well, and it also supports portrait lighting all through the front side to depth camera and people going to be blown away, but the selfish you can take with the iPhone 10. This is absolutely beautiful.

Of course, everything we've seen is powered, and I contend by the amazing new, an 11 Bionic chip. We talked all about an iPhone 8, but it's worth hitting on the highlights again because there has never been anything like it: a 64-bit six cores designed 4.3 billion transistors to high performance cores for high efficiency cores our new, second-generation performance controller that uses all six cores at once. Our first Apple design, graphics, processing unit, the brand-new ISP that improves autofocus, the video encoder. That is real-time motion analysis, while you're shooting video, the knurl engine and, of course, the secure Enclave to protect our face. I'd data, all this performance, I'm sure, as you expect, does come with a hit to battery life, so I think it's important to tell you that we've increased it.

It lasts again. Hardware and software teams work really hard to deliver two more hours of all-day battery life to us so wireless, just like iPhone, 8, iPhone 10 is also built for a wireless world. It is QI charging through the glass back, and it will work with the QI charging devices like the ones that we mention earlier from Sophie and Welkin. It also worked with third-party QI devices that are QI certified and there are a lot of great devices they're going to start to come to market, particularly because of iPhone 8 knife own 10, but we also think we can make the wireless charging experience even better. So our team wants to create something, I think all of us we're going to want to use, and it might actually help move the entire industry forward.

So we're going to give you a sneak peek of this idea right now, I'm sure many of you do this I do this have a lot of Apple products, I, love them and use them all day, long I charge them at night. You plug in your cables you plug in your chargers. You take those cables and charges with you on the road when you travel, we think we have an idea of how to make this a better experience, and here it is its a mat that you place your iPhone 8 or iPhone 10 down, and it just starts to charge and there's a beautiful new interface. It doesn't stop there, you can place your Series 3 Apple Watch down on it, and it starts to charge as well, and you can place your ear pods where the optional new wireless charging case on it, and it starts to charge as well. They all charge.

This system has a great interface the intelligently worked together and communicate with each other to manage the charging through one more efficient charging system. This is not possible with current standards, but our team knows how to do this. We call it air power, we hope people love it that encourages others to create more advanced solutions based on technology like this we're going to be working with the chief standards team to incorporate these benefits into the future of the standards to make wireless charging better for everyone. So look for the air power charger next year, so that is iPhone 10. It is the future of the smartphone.

It is packed with many innovative features, huge lists. We won't go through them all. They add up to a new, better experience, we're so excited about iPhone 10. We created a beautiful video to tell you all about it. For more than a decade, our intention has been to create an iPhone that is all display, a physical object that disappears into the experience this is iPhone 10 developing the filmed display together defines a whole new integration, making a boundary between the device and the screen hard to discern the custom.

OLED panel was engineered to fold and seamlessly combined with the external surfaces, mechanical buttons, give way to touching gestures, there's no home button, a single swipe takes you to the home screen. A more responsive touch system means the gestures in iOS.11 are more fluid. The polished, stainless steel band reinforces the water-resistant all glass design, this new glass formulation, their most durable ever in a smartphone, enables for the first time wireless charging. Our new true depth, camera system contained within this tiny space, uses extraordinary depth sensing technology to let you unlock your phone with a glance we call this face. I'd it maps the unique geometry of your face with over 30,000 invisible dots.

This data is analyzed by the neural engine on the a11 Bionic chip, the first of its kind. Your iPhone now recognizes you even in the dark and will adapt to your physical changes. This makes your face your secure password. So with just a look, you can authenticate your phone or use Apple Pay. The true depth.

Camera also enables new experiences by bringing emojis to life by mapping more than 50 facial muscles in real time. So you can be happy or sad or cross. Both the front and rear facing cameras now have full frame mode, and for the first time you can actually define the light in a scene based on fundamental photographic principles. Portrayed lighting produces the effect of real studio lighting on the back. The dual camera system is completely redesigned.

It's made even smarter by the a11 Bionic chip with machine learning. The camera detects elements in the scene to optimize the image before the photo is even taken. The camera we use every day, Nellie delivers so much more and as iOS becomes the world's largest platform for augmented reality, it will redefine that's possible. This is iPhone. The team works hard to make iPhone 8 an iPhone 10 in the most environmentally friendly manner possible.

They've arsenic-free, display glass mercury-free displays their BFR free, PVC, free, beryllium free, but now made with a low carbon process for their aluminum design, and they're highly recyclable, with their materials really proud of that list. So I like to say it every time, iPhone 10 also comes in two configurations: 64 gigs and 256 gigabytes. There we priced from $9.99 in order it's starting on October 27th, now begin to ship on November 3rd. So this is the future the smartphone shipping this year. So this is our lineup for the holidays.

Now, every year we say it's a great lineup for the holidays, and it is, but this year is really special. It starts with iPhone SE iPhone 6s, iPhone 7, the new generation iPhone 8 and the futuristic iPhone 10. Ten years ago, when Steve introduced the world to iPhone, he closed with a quote from Wayne Gretzky, it said I skate to where the puck is going to be, not where it has been. Steve said: that's what Apple do we skate to where the puck is going to be, and that is what iPhone 10 is all about. Thank you doctor.

You found 10. This really is the future.

Source : Global News