Xiaomi Mi 11 Series LIVE Launch Event By TELECOM NEWS

Countries, as well as over 40, live stream platforms, and we also provide live streams in seven languages, so this is the biggest and the greatest new product release of Xiaomi. Thank you very much for participation from around the world. In the past one year it was a difficult year with the support from the global me fans. Xiaomi has registered remarkable results. Last week we just published the financial report, and I am excited to tell you about the achievements made in the past one year. First, the total earnings in 2020 amounted to 245.9 billion Chinese yuan Xiaomi a 10-year-old company can reach this number, I feel so proud and excited. I think we definitely created another business record in the history, especially in a so difficult year.

Like last year, we still registered a 19.4 year-on-year growth, which is remarkable, so today I would love to share with you that we have also made two important achievements in the smartphone business. First, the shipment of Xiaomi smartphone went back to the top three in the market in the world. Secondly, early last year we started to move into the high range market. In just one year, we launched five high rangers after the launch of each mobile phone. They were warmly received by the fans.

I think we have found a foothold in the high range market. Among the five smartphones, especially me 11, which was launched a couple of months ago, was warmly received by our users. It's ultra lightweight and the thin design the 2k display and the flagship performance were highly recognized by the methane. In just 21 days, the sales exceeded 1 million units. This is a high range flagship smartphone, so the sales exceeded 1 million units in just 21 days.

This is a remarkable result. Today we are going to launch the big and bigger surprise of me, 11. First, I'm going to introduce to you the me11 pro Xiaomi. It comes in three color variants. I like the green color, especially because it represents the season of spring.

Let's take a look at the green variant. The design elements of this smartphone inherits the tradition of the Xiaomi lineup. The color of the smartphone is also refreshing, and this is a picture of the actual smartphone. At the same time, it also comes in purple with AJ frosted glass, which is a suit great match with young people, both men and women can use it, and we also have the classic black. So this time me 11 pro comes in three color variants.

The display of me 11 pro is like me: 11 is a top level display. This is an AMOLED quad curved display. It uses e4 materials, and this is the latest technology in 2021, and this display supports 2k HD display. It also has a refreshing refresh rate of 120 hertz such a best-in-class display. We participated in the display evaluation, and we called a plus score in the evaluation in this display.

It is also boosted by adobe in terms of contrast, color and the brightness looks vivid. Its effect is styling in the past. We mainly use this technology on laptop and TV, but this is the first time that we introduce this technology to smartphones to create a better viewing experience. Such a fine display is also is 1.5 times better and its impact resistance performance is two times better than the previous edition. With such a strong protection, the mobile phone will be easy to use, but this is far from enough upon shipments.

We will also apply a court curve screen protector to the mobile phone. It is antibacterial screen protector and also in the box. It comes with an antibacterial case, so this is the top-notch display of me11 pro. Furthermore, it also supports the stereo dual speaker, and we have sound by Harman Kardon. All these, maybe many users don't know.

Gang shin impact is one of the most popular mobile games. It has very high requirements to the performance of the mobile phone. Many people say that gang shin impact is already the latest evaluation tool for the performance of the mobile phone, and we select the extreme image quality, and we test it for 30 minutes, and we want to challenge the gaming device director. So we want to compete with two gaming smartphones in the market, and we can run on 58 or 59 fps, and we run the game for 30 minutes after 13 minutes. This phone's temperature stands at 50.9 degree and this one is 52.7 degrees Celsius. I think we all know the mi 11 pro will be way better.

Let's see the temperature, it is forcing 9.3 degrees to show you this. I want to tell you that me 11 pro is very strong in its heat dissipation performance. Let's take a closer look: it heats, conduction material, the heat, conduction property is improved by 100 snapdragon 88 2k display 120 hertz refresh rate. This is the top level configuration of the flagship phone, so these features are great, but they also consume a lot of energy now flagship funds equipped with these features, in addition to me, 11, usually struggles with battery life. Well, let's take a look at the battery life of me, 11 pro right to resolve the issue of the battery life.

First, it is supported by a 5 000 William hour battery. Let's make some comparison talking about battery life. Without comparison, you don't feel anything we want to test the phone by using the mobile phone for five hours. Have it so the data of a me11 pro comes from our laboratories and the test results of other smartphones actually come from other test institutions. This comparison is only to show you the actual situation.

We don't want to crush any competitors, so please make no mistakes, and I also suggest that maybe we don't need to make any comparison, but without comparison uh we all say we have a better battery life and even if we use notary office, people won't buy the result. Therefore, we will use the third party test result as a comparison. So these are the flagship smartphones from different vendors, and we test the phones for five hours heavily. You see the results. The other three smartphones cannot last for five hours, but the remaining battery of me 11 is 15 and the remaining battery of me 11 pro stands at 21 remarkable, and we're curious about the real battery life of this phone.

Can we compare it to iPhone? Can we compare it with other smartphones of other vendors? Can we compare it with smartphones equipped with snapdragon 870? Many people say the battery life of 888 is not as good as snapdragon 870s, but it depends on whose phone it is. Let's see the result of the comparison, so we ranked number three among all the flagships and the first two are still the Xiaomi liner. Therefore, don't say the battery life of 838 is not good. It depends on whose phone who is the manufacturer of the smartphone? So I think we can come to a conclusion that, in terms of performance hit dissipation and battery life, it is equipped the mi 11 pro is equivalent to gaming phones. It is indeed the king of androids.

Let's take another look at the 5 000 William hour battery. You might have the fear that, let's take a closer look, it is only slightly heavier and thicker than me 11, but we have 5 000 William hour battery and the data is on the left hand, side. You can take a picture of it, but it is only 8.53 millimeter thick, and it is only 208 gram heavy. It is incredible to do this battery in the world. It has a higher power density, smaller size and the faster charging efficiency.

So during a Walmart we already mentioned that with this factory, it is actually the cutting edge technology in the battery technology called silicon oxygen anode battery. It is also released with the new energy vehicles and by the application of this. This kind of battery the energy efficiency is greatly improved, and also we have adopted the MTW 20 tap fast charge battery, and we have reached 20 tabs, and so in terms of the battery technology, we have a lot of other advanced technologies and I wouldn't elaborate on it, but with this new type of battery actually, with this 8.55 mill, uh meter, we have a 5 000 Williams factory, and we also prepared this 67 volt wired faster charging technology. So we may ask by the fans that why don't you use a 120 watt? It is also released for the first time last year by so with our me 11 pro. It's there's a simple philosophy, because we need to keep a balance with the battery capacity with the thickness.

So we want to create this 5 000 Williams battery, but we want to avoid it to be too oversized, and also we want to keep the high efficiency, and so our battery charging department did confirm the 67 watt charging technology, and it is also astonishing because it takes only 36 minutes to charge it to a hundred percent, and so as a result. This is why we decided to use this 67 watt fast charge, and I want to share with you another thing for the very first time, because we are also releasing the 67 volt wireless fast charging mode and in recent years Xiaomi has been leading the wireless charging technology in the world, and it has a top-notch technology and with this wireless charging, we have the six times supercharging technology. I won't elaborate on it because I don't want to make this launch as a lecture, but we do have our detailed introductions with detailed configurations and the test result actually surprised me, because it is actually on par with the wired charging technology. It has almost the same charging efficiency. Do you believe it? Let's have a look with our wired charging technology against our wireless 67 watts charging mode, what a surprise so with our wireless charging mode.

It also takes 36 minutes, which is incredible in order to cope with the release of me 11 pro. We are also introducing this wireless charging stand to you, which is also very powerful, with a power efficiency of 80 watt, and also it has this outstanding appearance looks very nice. It looks really beautiful and so, with this wireless charging stand, I believe you all remember that, because in the past we you need to match the mobile phone wasted, charging stand, and we had made major breakthrough in this, but also get some feedback from the mid fans who are fans of TV series. They can only charge the phone by placing it vertically on the charging stand, so now we're making this possible. You can place it horizontally or vertically.

This might be a small enhance to the user experience, but it is really much more convenient, and can you imagine how much effort is behind this simple change? I find it really uh amazing, and they introduced how I did this. There are two different charging devices within this charging stand, and we want to achieve this breakthrough at all costs. So I find our engineers really lovely at Xiaomi, and I have so many stories to tell about this, and so with this 80 watt wireless charging stand in the box. There is also a 120 watt charger with this set. It is actually representing the top-notch quality of wireless charging devices, because we are all talking about environment friendly concept, because this is the best of the best in wireless charging.

It is a little expensive because it also costs more to produce it and also there's also an environmental friendly standard version without any cable or charger inbox, because if you already have charger and cable at your home or in your office, then I would suggest you to have this environment friendly version, and if you don't have the chargers, we have a set with the same price and the wireless charging stand one more time to you, because there are people who have never experienced the fan of wireless charging. Stand, you simply need to place your phone on it and the charging starts and even if your friends are using iPhone, they can also borrow your charging stand, because I was telling them if you are giving for free an extra charger. Maybe you can get this one, but they said this one is much more expensive. So how about? We provide an extra discount to our users? And I said yes, so this is our special offer. You only need to add another 199 RMB, but I need to explain to you, because our supply chain department has informed me that we have limited numbers of this charting stand, so we would sell it in a first-come, first-served manner and also in the coming one year.

I believe, even in several years it won't be outdated. So I would sincerely recommend you, these 80 watts wireless charging stand and I believe we should give a bonus to our charging department because they also have a wired version, and so do you know what this one is. This is like a magical technology, because normally you, when you need to charge it with a wireless charging pad or charger you need to match the positions with the coils. So we were thinking about like there are different companies, for example, they are using magnet charging technologies, but with our wireless charging pad, you simply need to place your phone on it and the charging starts and before this, actually we have this wireless charging pad that automatically search for your phone, and you may still have the impression, but also is good, but actually the mechanism is running, for several seconds can be a little stressful, but this one is much more convenient, and also it could charge three different devices simultaneously. Isn't that nice, and you don't hear any sound from the motor the moment you place it on it, the charging starts.

What is the reason behind it? You will find it funny, because there are 19 charging coils, 19 coils, you can place it anywhere, and I ask: is there any pattern with it? It is actually with precise calculation and all together there are 19 columns to guarantee that you can just leave it on the charging pad, and once I release this secret, you may say that we didn't do much, and it is not equipped with any advanced technology. But what is the most difficult part? It is the overheating issue because it also takes us two years. It is non-easy task so for our tech fans. If you want to have a feeling of this wireless charging pad, I would recommend this multi-coil wireless charging pad to you. It is 599 RMB and so up to now I know you might have some concern about our pro uh cameras, the camera technologies.

We have unparalleled camera array, you will feel astonished. I would remind you to get prepared for this. So what is the camera system like for 11 pro? It is the gn2. This is the legendary gn2, the first the view globally. So for people who are not that interested in the digital technologies, I would introduce to you one more time so gn2 has this uh super size sensor, size which is close to one inch.

Let's have a look, so it is 1.12 inch because normally for cameras, it is always one inch. This one is close to one inch. So let's have a look at the sensor size of iPhone 12 Pro, so ours is five times the size of an iPhone 12 Pro. So there's a saying in camera industry, which is saying that the larger your sensor size is the more powerful it is so the sensor is actually jointly developed by Xiaomi and Samsung for 18 months, and we have invested over 200 million RMB into it. So it has a 50 megapixel, and actually we have over one trillion pixel resolutions and each pixel is 1.4 micrometer. It also supports a 4 in 1 super pixel, which is 2.8 micrometer, which is the biggest pixel to date, so that at with night mode and dim light mode and even backlight mode, it has a splendid performance. And to achieve this, we have an eight pieces lens which composes six, which composes eight different pieces, and also we have adopted this is technology, and also we have another advanced technology which is called the dual pixel pro, which is a cutting edge technology.

With such technology independent of what the ambient environment is, it could release a sharp focus and I would like to introduce with a small video clip foreign, so isn't that magical. Actually, it has a really fast and sharp focus, and also the HDR technology is very advanced. There are two major technologies. The first one is the dual native ISO fusion, which is derived from the most high-end professional camera, and also we have this fusion technology with our smartphone. The second one is the stagger HDR.

It is a technical term, so I won't elaborate on it, but the biggest advantage is that, with the big light ratio, for example, in a cave with a strong contrast inside and outside, you might have a problem taking a clear image and I believe you have all encountered with such environment, but we say some always say me11 pro. You can deal with this problem perfectly, so I would like to show you some actual shots taken by me11 pro. So this is the African continent. You see the sunlight. The clouds are far as well as the alpaca near everything is so clear.

Let's feel the beauty of nature. A backlight photography actually poses challenge to the camera function of a camera, and this is the snow mountain. You see the snow mountain afar and the lake near. As you see the water in the creek is flowing in this forest. The photographer also met a very cute animal.

This is a fox. The fox was curious about our camera. It stared at our camera, you see its eyes, are fixed on our camera, so the photographer took a group of photos of this fox. Moreover, because of the huge sensor size of gn2, you will see very good performance in low light condition. This is a forbid desert.

There is light source on the side, but still we will be able to capture the starry nights. This is incredible for a mobile camera. Gn2 is strong in process the low light condition we also took a portrait photo under low light condition. You see all the details. If we zoom in you can even see the details and the textures of the sweater so clear, and we also took another picture under the lights.

Also, very beautiful. You see the complexion of the lady, the eyelash of the lady, so we can still see so many details on their lights. Therefore, if you use the 11 pro's camera to take a picture in low light condition, you will be surprised. The camera system of me 11 pro, also possess the ultra-wide angle, camera and the tell photo camera. Now, let's look at the ultra-wide angle.

For ultra-wide angle, people like this feature, it is suitable to take a picture of the big scene, and also you feel a lot of tension in the picture. So this is a rider making a turn in the desert very quickly, and you see the sand behind it. Magnificent many people are skiing fans. We know when we're skiing we're actually going very fast. This is also a challenge for the camera performance, but the camera of me 11 pro, can take a very clear picture, even when it's very fast, and you can also use it to take a picture of the scenery.

This is a city view. The day is growing dark and the lights along, the road are just turned on, and you see the traffic on the flyover. This is such a beautiful picture me.11 pro is also boosted by the 50 times, tell macro lens for the king of android, so the italic macro lens is just part of its uh capability. The difficult part is to embed these feature into the phone, so the tell macro lens is a very big lens.11 pro is only 8.5 millimeters thick. It still has the Italian macro lens in it.

In addition, it is also boosted by five times, optical zoom and is. Let's take a look at this picture, so this is an ultra-wide angle picture and if we zoom in by 50 times you see, two people are sitting in the boat. We record the whole process of taking this picture, and you can take a look and another thing where you will use your camera. Very often that is taking a flight, and you are sitting by the window, and you see the beautiful landscape down there, and you can't help taking out your phone and take a picture if your camera is not the top level flagship firm. This is the picture you're going to get, but this is a me11 pro if you zoom in by 10 times, take a closer look.

This is the Yellow River also supports 8k video shooting. It is very strong in shooting videos, and we've called a video to demonstrate the 8k video shooting feature. So, so incredible. These are pictures taken by smartphones. So if you buy the mi 11 pro, you will be able to create your own 8k video, which is going to be magnificent and for video shooting.

We also support 1920 fps super slow motion in super slow motion. You will be able to capture details, you can't capture in the past, and you will be able to see the beauty of life. Next. Video will be very interesting, so I watched the video, and then I learned how dogs drink water very interesting. So this is me 11, pro's camera module very powerful, but due to time limit, I can only give you a brief introduction of it.

Now, let's look at the unique experience of me, 11 pro first, the ip68. This is the first time for Xiaomi to launch an ip68 smartphone ip68 is the highest standard for dust and waterproof of electronic devices, and the me11 pro got the right land ip68 certification in the 1.5 meter, deep water. We put it there for 30 minutes. The phone is still properly functional. Ip68 has very high requirements for components.

It also has high requirements for the testing procedures. The production of the ip6 device must be tested for impermeability and the factory must be dust free. Therefore, it is difficult to realize. Ip68, the first time we developed the ip60h device. The engineer had a lot of great ideas, but when we did the test in the laboratories we found, the me11 pro is very strong in its waterproof performance.

Therefore, the marketing department made an extreme deep water test. They went to the deepest swimming pool in the wild white fort, and they want to challenge the impermeability of me11 pro, and we will see when the phone will be dead in 1.5, 10 meters or 40 meters. Guess how deep can me 11 pearl dives? We actually took a video of the test, and you can see how deep meat 11 pro can dive. Actually, I really admire that diver because they dived 42 meters without the oxygen tank, so he stayed in the water for five or six minutes really incredible. I was amazed at this video when I saw it for the first time so me 11 pro can dive 42 meters deep in the water.

We believe me 11, pro, is very strong in its waterproof performance, but here I would like to say that any ip68 device is not permanent, because ip68 has high requirement and the mobile phone is a sophisticated device. The damage and fall of the phone in your daily use might reduce the impermeability of the phone, so there is still the risk that water might get into your water, so be careful. Then many people might ask. Why do you want to make it ip68? We make it ip68, because we want to improve the quality of the smartphone and reduce the possibility of the phone damage caused by water. If you are going to take a picture underwater, I still suggest that you buy yourself a waterproof case, and we use the mi 11 pro to take some interesting pictures without the waterproof case.

Let's take a look: what fish is it? Yes, it is what about face? Wi-Fi 6 enhanced is very powerful. Its transmission capability can reach up to 3.5 GPS many fans say they don't understand this, but no problem. If you download a one gigabyte movie, it only takes 5.3 seconds. Of course, in order to use it, you need a router that is compatible with Wi-Fi six enhanced. So here I want to recommend you the best me router ax 9000, ax 9000.

I don't know whether you understand what his name stands for at first. I thought it was just a name, but later I learned that ax stands for Wi-Fi, 6 and 9000 stands for the transmission capability of this router. It supports up to 9000 megabyte rate, and it also has this designated gaming frequency. That means with this triple band. It would not disturb the other bands, and it is extremely powerful, and so it is actually the most uh signal, amplifiers and the first time they show.

They have shown me this. I was asking them that there are only four that I could see, but they told me that for each triangle it contains three uh antennas, so I was asking them: why don't you use 12 different antennas, and maybe they think it's not looking good enough. So I think our engineers have their own understanding about design, and they have their bottom line, and so with this me router, it is also powered by the most powerful flagship processor. It has this uh hex core with four core CPU and two core GPU and the price is 999 on Chinese RMB and with the most high-end routers. I think it is uh the one that is most worthwhile, and so we have this lineup of our hybrid mesh uh network and from ax 1800 to this ax9000.

Actually, it can automatically match with the hybrid mesh network, with any two different devices powered by our ax 9000. Our me 11 pro, has a really powerful bent bandwidth. So let's have another look at our me 11 pro. What are the advantages of it? I've managed to compare it to our me.11 and all the parts marked in yellow are the new newly enhanced functions and features, and you can imagine that actually it carries on the legacy of May 11 in the following terms, for example the 2k display and the flagship level performance, as well as this delicate design, but at the same time there is a great breakthrough and the enhancement which means actually, there are four different debuts, because I killed some of it due to the time limit. So what are these four major breakthroughs? Let's have a look together.

The first one is the gm2 sensor size and also our silicon oxygen anode battery and our new phase change and also 67 world wireless charging with all these advanced technologies with their debut. It is also our first ip68 smartphone. It is also the first smartphone that supports 2b vision with all these high-end configurations. We would call it the king of android, so now you may be wondering about the price of this smartphone, so normally I would compare with our competitors, but now I will just show you the price directly. The price is four thousand nine hundred.

Ninety-nine Chinese r b, so without any comparison with our competitors, I would believe that it would be the goalkeeper for the high-end smartphone and those are the three different editions with the prices and so with this smartphone we have also carefully designed three different cases. The first one is the vegan leather case with our me11 pro with its powerful functions. I would give you uh this summary with all the advanced technologies. Maybe you can take a picture and refer to it later, because we have a lot of other products, and please allow me to show you this summary, and you can have a closer look at it later. So do you want to see the actual smartphone? I will give you a demonstration now this is my favorite with green color.

It looks really beautiful, and also the case also looks elegant. It is a vegan leather case I mentioned so from your feedbacks. Actually, we have this uh actual protector for our gn2 lens pn2 camera, and so I got the feedback that people are saying that the camera can be easily scratched. That's why we added this design, and I was a little worried about whether it would look good or not, but now I think it really looks nice, and it is extremely thin. It is 8.53 millimeter, and so actually it has a real comfort grip when you hold it in your hand, thank you, and so what is the next one? We want to introduce to you 11, it's the bigger surprise me 11 ultra, the 11 pro is called the king of android, so we have a. We will shoot an even higher goal with me, 11 altar.

Furthermore, we want to be the ultimate of android, so shall we have a look at our video clip first, so let's first have a look at the appearance and the design. So with this design, where you take the first link, I did it might be a little exaggerated because it is unique. It's a little overwhelming, but there's one thing good about it, because it looks like a high-end smartphone, and it is really recognizable. It is one of a kind, and also it is made with fine ceramic, and it is very advanced and also dedicated. Let's have a look at all the details: fine ceramic in black.

We also have the white version. So, when you look at it first, you will feel overwhelmed, but for me, after a few days I only feel that it is really beautiful and elegant. Maybe you think the images are enhanced, so how about the actual smartphones? I will give you some actual pictures. Wow, looks really beautiful. How about the white one see? White cinema ceramic is also really beautiful and with such a unique design camera it is all serving the purpose of ultimate the ultra camera.

So what is so good about it? So when you look at it, you will already be impressed with it, because it has the triple pro grade cameras. There are three cameras. The first one is the gn2, the ultra-wide camera, the mix 586 ultra light, and also it has a pro grade, 100 times, telemetry camera. When you put these three cameras together, we are being challenged by how we place these three extreme cameras together, and also we have equipped the detox technology for the very first time, and this is the first time that Xiaomi is using the details, technology for a high-end smartphone and all of these three cameras are able to capture 8k videos and, first, it is powered by the d12 technology and also a brand new 64 point arrays. Laser focus.

It has an even bigger field of view and which is possible to shoot longer distance. And do you still remember about the uh mate 10 ultimate? It is with a single point, but this one has a 64 point array and the for is as wide as 61 degrees, and it has a really sharp focus advanced technology. I would like to introduce to you another function, which is the ultra night photos algorithm. How powerful is this algorithm? So when you take a photo for the first time, you will be able to get an image that has the equivalent quality of a photo taken by a triplet for a consecutive 30 seconds and also supported by the sensor size of gn2. It will be comparable to the professional cameras.

The first one is already impressive enough, so it has this cinematic shot, and you can see that on the rainy day, this girl is sitting in the car, and you could see the raindrops, which is crystal clear, so it is really overwhelming, and the second image taken is also good enough to be placed on the cover page of magazines. You can even see the beard of the guy, some in white color, and so with this night mode function it is really powerful, and also we have this 120 times, pres cope Kelly micro camera, and this is a sunrise on the sea with a mic, a tell micro camera. You could see the reflection of the sunlight, and this is also taken with the telemetry camera, which is on the summit of a mountain. It looks so far, but it is on the picture. It is nearer than the actual distance, and also we took the chance to take the high rises in cosmopolitans and with this long focal length, and when we zoom in I saw that it is from hold and even at night.

Furthermore, it shows a splendid performance, for example, this overpass it has a really translucent color and when you zoom in you can even see the traffic signs. This is where I say uh five times highly micro. Can you tell which city it is, so I asked the photographer? It was shot in Guangzhou, and also we have made a record of how this 120 times how a micro camera is taking a photo. So after this video, I was wondering because how come we are seeing this video chart on the top of this high rise. I was really curious, and I even asked the photographer, and he explained that this building might be a hospital for eye care.

So it is a good advertisement with this visual chart, but I was a little shocked because on this image, when you zoom in you find this video chart, I think this is an amazing idea. With macro lens, you can also shoot 8k video, and we got a 8k video shot by the macro lens, so you can use this periscope list to take very beautiful scenery. Pictures next is the ultra-wide angle, camera it can reach up to 128 degrees. The first picture I would like to show you is a beautiful girl sitting in the boat and the snow have yet to melt, and you see in the ultra wide-angle camera everything looks magnificent, and these are two horses standing on the sand hill, and you see the clear sky and the vast land, and this one. This one is a great test to the lens.

This is actually a backlight photo. The sunlight goes through the forest. It looks beautiful with such a fine camera module. You can go out more often to take pictures, and you will be able to feel the beauty of nature, as well as the beauty of life such a great camera system. For it, we also developed a lot of great functions.

For example, you can turn on all the cameras to shoot. At the same time, you can choose different zoom. You can even open the front camera, and then you select the two cameras you want to use to shoot and for me, 11 output. We also add another cool feature to it, which can be used by professional directors, so two mi 11 ultras can be used to shoot at the same time so with multi-cam and with dual phone recording as a professional director as a vlog fan, you will be able to capture more details and beautiful, more beautiful images, and we also got a video as a demonstration for you, foreign foreign foreign cool, which is very powerful, and I can tell you this is the most powerful camera system on the mobile phone. I think it is such a waste if we don't score it, so we run it on with the DXO mark due to time limit, we have to hand in our test paper early honestly.

This is the fourth time for us to be part of the x o mark evaluation. But this time is the easiest. With such a powerful camera system, it is in participated in the evaluation. As we expected, we got the number one in the world, and we crushed our capacitors, and we got 143 points. The camera department asked me that do we need to run another few round of tests, and I said no, I think 143 points is already enough for the DXO mark evaluation in terms of photography ultra-wide angle as well as video shooting.

We all rank number one. So we are indeed a champion of three titles and the camera department has done a lot of tasks comparing it with uh other camera system of the flagships, and I think you all know the results. Do we need to compare it ultra? You can make your own comparison me.11 ultra is designed targeted to become the ultimate of android, and we want to become the peak of all android devices. You know our targets now that we want to create a mobile phone that is beyond the mobile phone. This is a goal that is so nice unexpected.

Should we compare our camera system with the professional camera in the past? If we compare the mobile camera with the professional camera, it is a taboo and the camera department also told me that don't do it because you will be criticized because the professional camera is way much better than the mobile camera in terms of hardware, but this time for me, 11 ultra, we have a sensor size close to one inch, even though we are slightly behind the professional camera in terms of hardware, but was very close. Moreover, we have a strong algorithm team, and also we are very strong in photography, computational algorithm. Therefore, I think we can make the comparison- and today is a very special moment. I think right now we the turning point of the war between the mobile camera and the professional, no camera, whether we can win this comparison with professional camera. It is not important, but at least there is one mobile camera that stands out to do the comparison.

This is why I call this the turning point, and we selected a professional camera for this comparison. The Sony rx100 m7. This is a highly recognized professional camera. We disassembled the camera, and we found that the sensor size of Sony is very similar to ours, just slightly bigger than ours, and we did a lot of tests and the comparison in different scenarios. Let's take a look, so this is a picture taken by professional camera and this is a night view for professional camera.

Night view is a big, the biggest challenge for it, and this is the picture taken by me 11 ultra, which one is better. First time I saw this comparison. I was also surprised if we zoom in see the neon lights. You see. The picture taken by me.11 ultra is much better than that of Sony. Let's take a look at another comparison.

So with such a high contrast of lights, you see the picture taken by me, 11 ultra and if we zoom in you see clearly the grid the squares on the building, but you see, the picture taken by Sony was too much exposed, and we made so many comparisons, but in the interest of time I removed other examples from the presentation. Actually, I want our friends from media to compare me 11 ultra with a professional camera. Today we have a very powerful photography, computational algorithm, so the progress of a mobile camera is way beyond our imagination. We just looked at two examples, and you think it's not enough. If you think maybe we just singled out the examples that favors us, but actually we made a lot of comparison.

I think in over 90 percent of the scenarios me 11 ultra will win the comparison. If you don't buy it, we can do the test on site right here right now. Do you want to try it right here right now? Okay, I will turn it over to our colleague from camera department. He is over there. Can you see him okay ultra to take a picture? First, are you done? Let's take a picture with the Rx 107.

If you are finished, can you uh pull up the picture taken by Sony m7, and we can take a look. You see it. This is the picture taken in the almost totally dark environment. Actually there is a picture placed on the wall, so this is a picture taken on site. Just now you like this camera, so we're not bluffing.

Today, mobile camera is on par with professional camera. Of course, we still have a long way to go in the future. So you see the image effect of me.11 ultra is much better than the professional camera. Do you want to try it another uh? Do you want to try it again so change to another background, and we can run the test again? So, let's change to another test scene, because there are different, colors different objects and the different characters for the test purpose, all right. Let's turn off the lights.

So first, let's take a picture with me, 11 ultra, and then we take another picture with the Rx 100 m7, and then we pull up the picture taken by Sony, rx100 m7, oh, I thought something wrong. Something went wrong with Sony's camera, because the Sony's camera is quite good. So let's take a look at the picture taken by Sony, so the professional camera is still very good. You feel the magic of technology right in the past few years, Xiaomi has made so much progress in camera technology. That is beyond our imagination.

Last year we have over 1 000 engineers in the camera department, and we have over 100 AEI engineer in our AI department, and this year we are going to have over 2 000 people in the camera department. We have invested so much in it because of a huge investment. We have made rapid progress in the camera technology last year, one third of the time in DXO max photography, evaluation, Xiaomi ranked number one in the world. Therefore, over the past few years, Xiaomi has made incredibly rapid progress. I really hope that you can make the comparison if you find any scenarios in which we are not as good as the professional camera.

Please tell us so far. Let's come back to the point why we name uh the phone me 11 ultra uh, my English is not very good. Do you know the meaning of ultra? I looked up in the dictionary. Ultra means extreme. Therefore, we name the device ultra because we want to explore the ceiling.

The limit of a mobile camera, so we might have some far-fetched and ambitions with ultra because we are aiming at doing something that is beyond the imagination and capability of others, and now we are arriving at this turning point of smartphone and cameras, and so with the strong technology of Xiaomi. I would believe that some that me 11 ultra will foreign me m. So that's the peak of camera technologies, and that is the goal of our product. So let's have another look at the design. Does it already look familiar to you, but actually, why are we looking at this rear display, and they even claim that we're copying from others? It is a little annoying for us.

So what is the function of this rear display? Actually it has several functions. For example, it can demonstrate various information, but the reason we design it is for selfie. So can you imagine that, with this triple pro grade cameras? Could any smartphone achieve this so actually for we have our front camera, but if you like it, you can even use this rear camera to take a selfie, and this is with the ultra-wide angle, camera. It is really impressive and actually, with this rear, display, there's an extra function because we define our me 11, also as the tech fans and geeks of our products. So they might encounter scenarios like overseas and in the wild.

So we have the superpower saver mode with only 10 percent of the power. It has a battery life of over 55 hours, and this is a really considerate arrangement and this function I want to. I want you to understand our intention. So with me11. Altar in all possible aspects is showing the top-notch technology of this industry and in all possible aspects, it has been the smartphone that has the best performance, and I would like to show you some details.

The first one the display it has the high-end display, and it could be the most expensive display to date in the market and the second thing wired turbocharging, as well as the 67 volt wireless turbocharging. It is even thinner than 11 pro. What is the reason is that it is made with the refined ceramics which could be even thinner than the glass. Although we have this big camera, it is not that we don't want to test the limit, but the cameras have this fixed size, but we want to show something different and do you agree with me and so, with this smartphone we also have this dual stereo speaker and which is collaborated and sounded by Harman Kardon. It also supports ip68, and that is the ultimate camera, the ultra of android and which is unique smartphone.

What could be the price? I think we don't need to compare it with any competitor anymore. Our price is 5999 RMB and here so as we define it as the outer culture of android, we might compare it with other ultra products, but we think we are a different version of ultra, and we have these three different editions. It is the 8 gigabyte, plus 250 gigabytes is 5999 with a 12 gigabytes plus 256, with the price 604 64999 Chinese RMB. We also have this ceramic edition and a marbled ceramic special edition, and so on the ceramics. It shows a pattern of the marble and this technique is also a bold attempt of our design department, and so I have this is why we are presenting this marvel.

Marbled ceramic edition it is, it has the same price which is 6999 RMB. It is the same as the ceramic edition, and also we have two different cases. The first one is the Sweden leather case which could protect your expensive camera and the other one is designed, especially for young people like I am. It is the mirror, like flip case- and I remember that last year, early last year, I invented I created this flip case, and people were criticizing about this. Now you can see this is what you like, and this is what I like, but I also like this vegan life.

Lesser, that's a ceramic white. It looks extremely gorgeous. It is really thin. That's the case and with this new type of battery it has been enhanced, although with the high-end flagship level performance, we are making a lot of efforts to make our phones thinner. So does it look good? The other one is also nice.

It is. It provides a special protection of the lens, and so I would highly suggest that you would buy a case to protect your expensive camera and once it's broken, so for me, I would say it's always a pity if you break it so also, there is a case in the box and if you like this vegan leather case, it also doesn't cost much and so for more functions. I made this summary on this slide, and you can take a picture by yourself to see all the other functions and today that's the end of the introduction for me, 11 ultra and with the lineup of me 11. There is me 11 and also the king of android me 11 pro and also ultra of android me 11. Ultra.

There is another one which is the mi 11 lite 5g, and this is me 11 light 5g. I would like to invite Mrs v city to give us an introduction. Thank you. Thank you, Mr Leigh, hello, everyone. My name is Va sushi and today, after the release of the two smartphones that have been released, and if you like a well-balanced, android flagship product, you can choose me 11 pro and if you like, the uh cinematic camera, you can go for me 11 ultra, but if you are going for a thinner version with a delicate design, it is especially presented for young people who, like lightweight products once you hold it.

You will have this first feeling that it is really lightweight and really thin. So where does it come from? It is only 6.81 millimeter. It is actually the thinnest 5g smartphone, and it is only 159 grams. So it is for a long time since we have seen such a thin smartphone. Let's compare it to me 11.

It is already really lightweight and thin, but once it's released, people are saying that it has a delicate elegant appearance, but our May 11 light 5g. It is even 15.5 percent thinner, and it is also 37 grams lighter. So once you hold it in your hand, you will be impressed by how comfort it is. So it is the unquestionable simplest smartphone from Xiaomi, and once I release that on my micro block, people are saying that they are little worried because they are worrying about the power the battery, because there are really thin smartphones. That is not that reliable in terms of the battery life.

So with this me 11 light, we have a battery of 4250 Williams and from the very beginning our goal was 4200 Williams. But then our structural engineer got a little motivated. They were thinking to challenge themselves with this extra 50, Williams and actually in extreme environments. It could be really helpful and so being slim and lightweight does not only make a difference to the grape when you hold it in your hand, and people are thinking that they are a little tired with the curved design on the back. But so that's why we are using this double 2.5 d, glasses on both sides to balance the great comfort and also with me 11 light 5g. We are adopting the AG frosted glasses, because if it's too refined, then you get too many fingerprints on it.

But if it's too rough, then it would sacrifice the comfortless. That's why our designers did the collaboration and finally confirmed this 55 frost design and as we have mentioned, that it is lightweight, and it is elegant. Let's see how it really looks with the video flip. We can fly through the sky. Now I see so.

Actually we have a white color range for your choice, for example this water blue we've, given it a perfect name, it resembles the really refreshing mint it's like taking a mint in summer and also there are girls who would prefer a beautiful, pink smartphone. So in the season, with full cherry blossom, we would like to introduce to you this really. Gentle, color and white is a classic color, but additional from white. We are adding this warm touch to it. It's almost like an freshly peeled chili in summer, and if you want to show a slow profile while not being boring, you can pick this classic black, and apart from this, we have two unique colors.

The first one is the kiwi green. You can imagine that in a really hot summer day it is like you're, you are surrounded by the fragrance of kiwi. The other one is even more unique. It is like when this sunshine is costed on a lemon. You can feel the sour and also the passion.

So that's the full range with different six different colors, and so you can choose it with your own style and characters. So me 11, light 5g. It is ultra-thin and light weighted. It's supposed 4250 million hours. Furthermore, it also comes in different color variants, so you can go to the store and fill it in your hand and see if it is your favorites.

Now, let's look at this play. First, we adopt the AMOLED display for flat display why AMOLED display, because we want it to be extremely thin and lightweight AMOLED display- is 1.53 millimeter, thinner than the OLED display. It is also almost one millimeter thinner than the lcd. You can feel this one millimeter in your hand, even though we have to double the cost. We still want to use AMOLED display on this device.

Sometimes it sounds like the live.5G means we have to degrade the version, but you know AMOLED display is only possessed by flagships at the same time. Another benefit of this display is extremely narrow, bezel and the extremely narrow bottom bezel. The three sides are only 1.88 millimeter and the bottom bezel is only 2.75 millimeters. It is um 50 percent, narrower than the previous edition, and if we compare it with our competitors, when you hold the phone in the hand, your eyes will tell you how thin and how big the display is, the ultra-thin bezel and the ultra important bezel are also things only the flagships have and for the display in terms of color. We have the 1 million color DC ip3 color gamut, the 90 hertz refresh rate.

You have everything and each me 11 live 5 before shipment, they will be calibrated, for they will be calibrated for true color, have very good viewing experience, whether watching video or browsing the Weibull. In addition, it is also boosted by the dual speaker to create a very good sound effect for you in terms of camera. You know, camera is a big issue for the lightweight and the thin device, because we don't have enough space, but we choose three practical cameras, for you. First is the HD main camera? Second, is the ultra-wide angle camera? I think girls really love ultra-wide angle. Last but not least, the best camera, the Italian mackerel lens.

You take this phone out, no matter whether you are taking the picture of the scenery or when you are taking the picture of yourself or of a shop. Everything will look great with the ultra-wide angle, camera. You will be able to get a picture that is full of tension, and you can also take a very creative selfie with your friend. The telephoto camera can help you capture those ordinary details in life and make them so special, and all three cameras have great hardware specs when we talk to the user and ask them what kind of features you want and when you will use the camera, many young people say that they want the camera to be very good in night photo because sometimes when we go out with our friends, we want to take a picture to memorize the moment. Therefore, we will also support super night mode, not just for the rear camera.

The front camera also supports the night mode, so at party, if you want to take a selfie, sometimes it's difficult for you to take a clear selfie. Therefore, we did a scenario test, so we went, we created a scene that people often go to, and we simulated the light condition. You see this is a picture taken by iPhone. It looks good, but not that good. Now this is the picture taken by me: 11, like 5g, bright white colorful, full of details.

This is outdoor. This is outdoor in the low light condition, and you see the performance of me 11 light 5g. You can find the most beautiful yourself in the picture. In addition to the night mode, we also have a natural beauty. Can it keep all the fine details of yourself and remove those tiny flaws from the picture for beautycon? This time we made three improvements.

First, many users say that I want to look white in the picture, but right, but now many pictures look pale white, which is not suitable for the girl. It is just like. When girls go shopping, you need to buy yourself a liquid foundation, and you need to choose different shades. So this time we created eight filters for your complexion. Color, you can choose different color complexion, colors white, yellow tang.

You will always find one filter that suits you the best. In addition, you also have the shading palette where you can highlight your face, and we also have the makeup for men, something that occurs to girls. Very often many girls use the front camera as a makeup mirror to see the details of the face and see if the makeup is perfect, but the pain point is, if I hold the camera too far away, I won't be able to capture all the details. If I hold it too close, it is very inconvenient. Therefore, we adopt the two time zoom selfie, so you can see all the details and when you are doing makeup, you can see all the details of your face.

So these are the features of our camera system. I only introduced some features of the camera system. It also has has other interesting functions like the AI sky scraping, kaleidoscope mode and AI clones, and we've got a video as a demonstration for you, that's good um. We welcome all of you to use me 11, 5g lite, to take your own pictures and share with us your suggestions and the comments. Last but not least about experience for ultra light weights and thin mobile phone people might be worried about the experience and performance.

Many young people use the device to play games. So, for me, 11, like 5g, we will debut with Qualcomm snapdragon 780g. This is the most powerful mobile platform, 7 series mobile platform, first 5 nanometers after snapdragon 88. This is the second processor. This is the second chip processed with five nanometers uh process.

It's um, CPU structure, GPU structure and AI structure are the same with the snapdragon 88. So you can imagine how powerful the performance will be. So this is the benchmark score over 560 000. So this is a leapfrog performance. You know for the previous ultra lightweight and the theme mobile phone, the benchmark score will only be four hundred thousand and also the battery life is not that good.

So don't worry about me five for me, 11, like 5g, you will have great energy efficiency and great performance. Also, we pay a lot of attention to heat dissipation. We adopt ultra-thin suspension heat pipe liquid cool technology features you like will all be retained on me.11.5 lite5g, you have Bluetooth, NFC IR blaster everything you like will be there in the 11 like 5g, and the two accessories to introduce to you. First is the macron silica gel case for different color variants? You can choose different colors of a macro silica gel case. The second case is very interesting.

It is called photochromatic case. Why do we call it this? Because this is a white case, but when sunlight hits on it, the color will shift. You see the color changing with sunlight hits on it. When you use it indoor, it is one color, but when you go outdoor, the color will change very interesting. So this is the mi 11 lite 5g.

It is ultra-thin and lightweight. It is the thinnest and the most light-weighted mobile phone in the mid-history. Furthermore, it has great and powerful performance. Furthermore, it has the 6.55 inch AMOLED display it is powered by snapdragon 780g. Furthermore, it also has great camera system, and we are very serious about developing this uh device.

So I hope all of you will love this smartphone. We have two prices: eight plus 128 gigabytes, 2299 and 2500 Chinese 38, plus 256 gigabytes. So much about me 11, like 5g. Thank you very much. You might be worried about his performance, but actually snapdragon 780g is very close to the performance and the energy efficiency of snapdragon 870, with such a high-end processor plus the AMOLED display, which is 2.5 d glass. Therefore, this device can be ultra-thin and lightweight developers, team actually redesigned a more lightweight and thinner device for the young people.

Maybe you think me: 11 is not thin or lightweight enough. This time we make the thickness 6.81 millimeter. This is the thinnest and the lightest me product in the history. So far for me, 11 series have been introduced, and this is a comparison of the specs from me, 11 to 11 pro to 11 ultra to 11 light 5g. What's so different users with different preferences will be able to find the phone you like so back to this warm-up poster many people ask me: why do we name it refresh? Maybe we can explain refresh another time, but after I posted this poster, many people say that we are going to launch the news me honestly.

I didn't expect to launch a new smart band, but me, smart band is indeed well-received by the users. In six years we have sold 120 million units around the world for the smart band. You can use it in your daily work. You can also wear it when you are doing exercises. So today, I'm going to introduce me smart line 6 to you this time the mini smart band, 6 comes in six color variants.

You will always find your own choice. This time meet smart band 6. The biggest improvements is the 1.56 inch AMOLED running track, inspired full screen display in a small size and in a gorgeous shape. The shape of these display is a running track and the display size is increased by 50 percent. Moreover, precision of this display is 300 326 pp time.

This is an AMOLED display, so you will see things clearly with this hd running track. Inspired display. We also prepared over 130 band displays for you all kinds of band displays extra choices. In addition, we also have 70 IEP band display. Let's take a look at this one.

The SpongeBob cute right, if you think display, is not enough. You can also customize your own display. You can use the photo of your family, you can use the photo of your pack or the photo of your idol as the display, because this is a HD display. It's. It will show all the details of the picture.

Moreover, the smart band 6 can detect 30 exercise modes. It can also detect six fitness activities, for example, outdoor running walking, treadmill running cycling, indoor rolling and elliptical training, so it can auto-detect these six fitness activities, and I've been in the band for a while. I think it's perfect to use last time when I used it while running. Actually, I was wearing the smart band 5, and I'm going to change it to the mini. Smart band, 6.

And people are curious, why I am not using the smart band 6 because I don't want to. I don't want to spoil the secret in addition to track your exercise and fitness activities, it can also comprehensively track and monitor your health condition. I will not elaborate on all of them. Just give you some examples: we have 24-hour BP monitoring this time. We also have the spo2 tracking for the spo2 tracking at night me.

Smart band 6 can also track your sleep breathing quality. It can help the patients suffering from sleep apnea. So if you wear this smart band, and it will be very useful, it can provide comprehensive monitoring of the health condition. Moreover, in six years there are so many features and functions in me, smart band and I will not go into details just a couple of highlights. First, is the 14-day battery life, it also has a long battery life mode, so it is up to 19-day battery life.

Moreover, the magnetic charge in the past charging is inconvenient, but with magnetic charging it will be very easy and convenient. Besides, it is a 50-meter waterproof. So when you go swimming or when you take a shower, you can wear the smart band 6 for such a beautiful high quality, smart band with great performance, the price for the smart band, 6 will be 229. Chinese run. Uh also has a special edition.

That is the NFC edition. Now NFC is being widely used. You can use it to take public transport. You can use it to open the doors. Furthermore, you can also use it to make payments.

So for the NFC edition, the price will be 279 Chinese, so two editions for me: smart band, 6, the standard edition is 229 Chinese run. The NFC edition will be 279 Chinese run. If you love doing exercise, you can use it and this time we also want to give out some me smart band 6 as a gift to army fans, and you follow the public account of Xiaomi. So every night we will send out 10. Me smart band 6, and we will continue this activity for 24 hours, so we will send out 240 mi smart band 6 to army fans, so it has been two hours for these spring new products released and let's have a recap of the product released.

Already we released three smartphones, me 11 pro me 11 ultra and me 11 lite 5g. In addition, we also launched the best of the best router today the ax 9000, as well as the latest me smart band, 6. Of course. Of course, along with a group of cases, I really love the photochromatic case for me, 11 light 5g, the color will change on the sunlight. This is interesting, so we have launched so many products so for sales from 10 pm tonight we will start the free sale from 10 am the 2nd of April.

We will start official sales through all channels, but one thing different. The 11 lite 5g, the sales will start on the 16th of April. So to say it again me 11 pro me 11 ultra the ax 9000 and the smart band 6. The free sale will start at 10 pm tonight and from 10 a. m.

On the 2nd of April we will start the official sales and for the mi 11, like 5g, the sales will start on the 16th of April. Now we have covered so many great products. Yesterday I made some days this spring release will cover 16 products. Therefore, we have to rearrange the schedule and some new products will be released via Weibo, but still we've got a lot to talk about, so the entire release could be four or five hours. Long media who support Xiaomi stay with us until midnight and even 1am tomorrow.

Here I would like to thank all of you. Thank you very much, but there is a challenge for me. I got a cold yesterday. I couldn't even speak at noon today. Therefore, we had a talk today.

I know dice is about me mix as well as the search c1 chip, as well as the new the road map for Xiaomi in the next 10 years and more new products, and I want to talk about them in details, so I hope you can understand this spring. New product release will be divided into two parts at 7 30 pm. Tomorrow we will continue the spring new product release. I will go back and have a good rest, so I would like to thank all the friends participating in today's release and see you tomorrow night at 7 30 p. m.

Thank you very much. Hey everyone! Welcome to our Xiaomi global new product launch. My name is Daniel. Now, for those of you who tuned in to our channel launch today stay online because we've still got some pretty big surprises for you today. For our global users, we're going to be announcing five new products.

Three smartphones, each that are gonna, offer the best of the best in a specific category. We're going to have a new way to stay, fit and a totally new type of cinema. Now, that's all for preamble or fanfare. Let's dive right into the best part the product today. First, let's talk about the best of the best.

This is a device that's built for the real enthusiast. Now the director's cut is what an artist truly envisions for their work, and that is exactly what me 11 ultra is our vision. Let's quickly go over, what makes ultra so-so ultra first me11 ultra is made of ceramic. If you didn't know, ceramic is very strong, unique hand. Fuel is exceptional, and it allows for wireless charging like glass now, our second color ceramic black.

This is my personal favorite, and it really reminds me of our history as one of the first companies to implement ceramic in our flagship devices. This is a unique build one that made it from concept to mass production. As I said, we built this with enthusiasts in mind, and it features a unique rear. Now some of you may recognize this butterfly. This is the perfect way to showcase our rear, always on display.

This is a new feat of engineering. For us, it required completely rethinking how we arrange and optimize the internals of our device, but it's not just gorgeous. It's also really functional, besides being used as an always-on display. You can now use it to use preview. Your selfies, you can now shoot easily with your rear camera, the full power of your rear camera, or you can check your notifications at a glance.

We've also implemented superpower saver mode. This is going to allow you to massively diminish the power consumption for emergency moments by using only the rear display for basic functionality. Pretty amazing. Now one thing I've been asking for a few times. What about IP rating truth be told? Many of our devices offer some measure of dust and water resistance, but this time we've officially certified m11 ultra as ip68, meaning you can worry less and shoot more now.

Speaking of shooting, I'm not overselling this. When I say that we're setting a new precedent for camera capabilities, typical smartphone cameras feature one primary and then supporting lenses me 11 ultra, however, offers three sensors that are not only as good as typical primary sensors, but well beyond them. First, the primary sensor. This primary sensor is massive for reference. A typical digital camera is going to feature a sensor.

That's about one inch in size. This is very nearly the same size. What that means is you're. Going to have digital camera quality in a smartphone. Now some of you may have been waiting for us to release the periscope camera.

Our periscope's camera is going to offer 120 times zoom. This is a massive leap forward for us how this works light, which is the image that you're taking, is shifted, 90 degrees through a prism. What happens, then? Is it travels through here a much longer distance than typical smartphone lenses? This allows a much higher degree of zoom than typical lenses. Finally, our ultra-wide angle, most competitive smartphones, offer relatively low resolution ultra-wide angles and angles as low as 119 degrees. Now, we've greatly exceeded each of these factors for much wider, much clearer, ultra-wide photos, so marketing is marketing and reality is reality.

I could tell you all day that this is the best camera we've ever made, but I'd rather you hear it somewhere else. Denmark has been reviewing the best smartphone cameras for multiple years, and they have given me 11 ultra the very highest photo score ever. My first camera phone years and years ago was 0.3 megapixels. How far we've come me.11 ultra keeps up with and outperforms professional imaging devices and has changed the way that I personally look at mobile photography. It's going to be available very soon through a variety of channels, including our carrier partners, so stay tuned for more details.

Now, at the beginning of 2021, we had the absolute pleasure of introducing our new flagship me.11. me 11 was the beginning of a new direction for our flagship series. The key word there being series. So alongside me, 11 ultra me11 is movie magic. It offered premium, video camera audio and one of the world's very best displays.

It was incredibly received by both fans and media, and now today we're going to be completing the me11 series. We're going to be making four different devices available each with a different focus, alongside our me11 ultra me11, we're going to be introducing a new star performer and one final device. That's really going to let you show your style, but first, let's start with the star performer. This is our best in segment value for performance me 11i. Now you might be wondering what sets I apart.

To put it simply, we took the best features for me: 11 camera display audio performance and created me 11i. That's why mia11i is the star performer. Every single feature was carefully hand-picked to give you a star performing experience without further ado start with camera. They say that the best camera is the one that you have with you at all times, and so for me, 11i we're excited to offer you 108 megapixels. This is one of the highest resolution camera sensors available today, this 108 megapixel camera uses the advanced hm2 sensor.

This sensor is much, much bigger than typical sensors. What a bigger sensor means is more room for pixels and higher light intake overall, but let's let the photos speak for themselves using 108 megapixel sensor. You can take breathtaking scenery. Shots like this. What's so amazing about 108 megapixels is that it's so packed with information.

You can zoom and still have a high resolution photo, for instance. Not only can you get a crystal clear shot of the pianist here, but also the saxophone player, and if you zoom in on another section, you can even see this audience. Member checking out that sax player photography at the end of the day is just another form of storytelling. Mia11I doesn't just take. Photo tells the story behind that.108 megapixel sensor is advanced 9-1 bidding technology. How this works is that it combines multiple pixels of the same color into one larger pixel to capture more light.

What this means in practical terms, is that pictures captured with mi11i are much clearer in low light environments and with night mode. You can really capture crystal clear pictures in low light settings, pretty amazing right. So there you go 108 megapixels, one of the highest resolutions available to date, seven-piece lens construction for a sharper image and nine in one pixel binning technology for super clear, low light shots mia11i also comes with an ultra-wide camera. This helps you capture more of the scene. Photos captured in ultra-wide.

They just look cooler, and it can also help you balance and compose your architectural shots. Mia11I also features a telemark camera. What this does are let you capture detailed close-up shots from further away now, what's special about our telemark camera. This time is that you can shoot time-lapse videos with it too, so to demonstrate this to demonstrate the quality of our telemark camera we've partnered with beauty of science. This is an organization that creates visually engaging science, education and tech content together.

We're able to capture some pretty fine details. Let's take a look me 11, three cameras that let you capture like a star performer, but you might be wondering what's this little circle here next to the ultrawide camera, this is actually a zoom-in microphone. This enables a totally new feature. We call it audio zoom. This is going to change the way that you record videos and how it works.

Is that, as you pinch to zoom in on the subject in your video recording, the sound of that subject is going to be amplified as well. Let me demonstrate now, I'm usually more of a ROG person, but even I have to admit that cat was pretty cute to make audio zoom work. We had to install three microphones on the top bottom and rear camera of me.11I sound signals are recorded from all three microphones and then combined through an algorithm. This allows us to triangulate on sounds as you zoom in, while attenuating all other sound, typical smartphones. They usually just have two microphones.

So your subject, sound is suppressed by surrounding noise, and your hardware is unable to determine the position that audio originates from on the front. We have, of course, included a highly clear, 20 megapixel front camera. This takes the self out of selfies, letting everyone in the photo really pop. Now mia11i doesn't just capture amazing photos. We're also excited to give you premium cinematic features that are also found in our me 11.

With me.11I, you can shoot studio level, AI cinematic effects such as time freeze. This is a video feature that enables you to freeze just part of your video in real time. Let's take a look so pretty incredible right. We also have freeze-frame this freezes and clones different frames to create the illusion that parts of you are frozen in time. This and all the other AI cinematic effects that let you create star performances with just a single click.

Besides AI cinema, mi 11i also gives you advanced yet very, very easy to use studio level. Editing software take a look at just how easy that is just a couple clicks for amazing videos. Me 11i is perhaps the most complete tool to create star performances. Besides what we talked about today, we also have those very easy to use features such as time-lapse, long exposure and dual video me 11. I also let you record ultra night video.

Let's take a look at some of the possibilities you're going to be able to explore with our ultra night video mode. Finally, to cap it all off me, 11i is going to let you record a 8k for those who don't know is four times the pixels of 4k. Above all else, what that means is incredible levels of detail. Mi11I is ready for Hollywood captures. It has a powerful 108 megapixel triple camera, that's ready to shoot the perfect shot at any occasion.

It also comes with an array of studio level, video tools such as audio zoom. Furthermore, it also lets you record a 8k and ultra night video mode total package. Now next mia11i is also ready with a big screen. First, I can confidently say that me: 11i is Xiaomi's best flat display ever curved they're, not for everybody, and we wanted a top-tier flat option for our flagship users out there. Sometimes flatter is better.

Not only is it more practical, it prevents accidental miss touches along the edges. Now me 11 eyes, large display also comes with a high 120 hertz refresh rate. This essentially means that the screen is able to refresh 120 times per second. This makes your scrolling and viewing experience seamlessly smooth combined with our refresh rate. We also have a fast 360 hertz touch sampling rate.

What this does are, give you a highly responsive touch screen. This is a very important feature for anybody who games now for me, 11i we're also using an industry-leading e4 AMOLED display e4 is actually one of the latest and most advance doled screens in the market right now. The first benefit of this is that it can greatly reduce power consumption by up to 15 compared to previous generations. That means you can enjoy your favorite content for longer. Now, when compared to competitor LCD smartphones, with lower contrast, ratios mi11i is able to produce deeper near perfect blacks and brighter colors.

This gives you a realistic lifelike. Viewing experience with an e4 AMOLED mi 11i is able to give you one of the highest peak brightnesses available 1300 nits, a smartphone with high knits, is actually very, very important because it allows you to view your smartphone even on bright sunny days now. Not only will you be able to see it clearly in bright environments, mia11i allows you to see clearly and comfortably in almost any environment. To do this we have introduced true display technology. The 11 eye's display is able to adapt automatically the display color temperature based on your surroundings, to detect the color temperature of your surroundings.

We installed a dedicated ambient light sensor behind the display panel, so when you're at a caf?, the color is usually warm right. So me, 11 eyes. True display detects this warm color and automatically adapts the color temperature of your smartphone display to give you a more relaxed viewing experience. Conversely, me 11 eyes display will also adapt to colder color temperatures. So when you're in an environment like your office, besides giving you the most optimal color temperature based on your settings, the 11i also gives you one of the most accurate display colors available with our true color technology.

Mia11I is tuned to expertly pro level color accuracy. This is measured using two metrics NCD and delta e, for both of these metrics any number below a one means that there's no noticeable difference in color from your display and the original source, and you want to enjoy vibrant colors when you're watching videos too right. So we ensured that mia11i also lets you watch your favorite content in HDR 10 plus, unlike HDR, that has a color and brightness setting fixed on every single frame. HDR 10 plus gives each frame of your video treated to its own set of colors, brightness and contrast parameters. This gives you a lifelike viewing experience through dynamic tone mapping, but what, if the resolution of your video is low? To begin with, I think everybody's had this problem before you go on a streaming video site and the highest option is 360p.

Mi 11i solves this problem with super resolution. This is AI technology that up to doubles the resolution of your content. What this does are take this clip. For example, it scales up the resolution of your video to offer crystal clear clarity at any time, so we weren't joking when we mentioned that this is Xiaomi's best flat display, yet with a leading 120, hertz e4 AMOLED display robust software features such as true color, HDR, 10, plus and super resolution. Now, when compared with another competitor smartphone brand, you can clearly see that we're ahead in nearly every display spec.

Now we could spend the whole day telling you how great this display is, but that wouldn't be as convincing as hearing it from somebody else yeah. So our display is officially graded by display mate. Now display mate is a display certification organization. They are an industry standard of excellence for image and picture quality. They ran dozens of proprietary tests and calibration patterns with the mi 11i and as a result of their testing, mia11i was graded a plus.

This is the very highest grade from display mate and an honor for us. Actually, in fact, mia11i was able to set funnily enough 11 remarkable records on the display mate indexes. These categories include measurements of image, shift to peak luminance and cover top level details. Like contrast and color accuracy, so me11i is truly a star performer on display from the hardware to software. We strive to create the best display, experience possible for you, and we're super proud to have accomplished it for you on the mia11i.

Now we didn't stop with just making our display amazing. Once we checked display, we moved on to audio, so we asked ourselves: how do we give our users the best possible audio experience? So the first thing we had to give you dedicated dual speakers. This just means bigger, louder, sound but, most importantly, stereo capabilities. For the first time ever in me, series we are very proud to announce that me.11I has built-in Dolby Atmos. This is cinema, surround technology and the type that you'll usually find in professional movie theaters to further improve your audio experience.

Mi11I also supports high-res, audio and high-res audio wireless, so that you can always experience superior sound quality as opposed to compressed audio formats. Mia11I also supports the latest Bluetooth 5.2, which means your smartphone can simultaneously connect to multiple earphones or speakers. Mia11I is all about making flagships available to more people, and we are very excited to let you know that mia11i is going to be powered by the latest Qualcomm snapdragon 888. Now this processor is built on world leading 5 nanometer process technology. This lets you pack even more transistors and components onto a tiny, tiny chip.

What this means in practical terms, is that mi11i delivers higher processing power and allows your phone to run more smoothly. In the current market. Five nanometer process technology is only available on relatively expensive flagship devices. The snapdragon 888 also sports a cortex x1. This focuses on maximizing performance in tandem with the cortex a78, designed for high-end performance and high efficiency, GPU graphics, rendering is 35 faster, and it's all supported by the sixth generation Qualcomm AI engine.

This AI engine is 73 faster and boasts a remarkable 26 ops. So, what's a tops, 26 tops means 26 trillion operations per second, that is a bunch of operations, but why do you need them? Ai is always running behind the scenes on your phone powering nearly every single feature. You use day-to-day from photography to video to display and battery optimization me.11I is also a multitasking superstar, UFS, 3.1, large storage capacity and incredible right and read speeds. We combine this with lpddr5, so everything you need to perform is at your fingertips when you need it. Combining all this power me 11i was able to achieve an an tutu score of over 740 000.

This makes it one of the world's very fastest devices now with an integrated x60 modem. Mi 11i, of course features 5g capabilities to make that even more convenient, though, if you need two sim cards, you want the fastest. So me, 11i also offers dual 5g standby and support for leading Wi-Fi 6 connectivity. Wi-Fi is so integrated into our daily lives. We actually take it for granted, but with Wi-Fi 6 capability on the 11i, you can watch videos when you want to indulge in more gaming.

Listen to more music, no interruptions because of how we engineered this on mia11i, our Wi-Fi six is actually improved in both superior performance when compared to those of competitors. It's so fast that you can download a one gigabyte movie in just a few seconds. So me 11i is truly fast and powerful, but you've got to stop sometimes right. What, if you need to take a quick break? No problem: civil 111i is powered by 33 watt pro charging, unlike previous generations, mia11i's 33 watt pro fast charging is more power efficient and enables faster charging thanks to upgrades in me, FC, IC and MMT technology. In fact, when we compare it to competitor 33 watt charging me 11 I's 33 watt pro is almost 30 percent faster with the flagship, snapdragon 888 processors, 5g, dual sim UFS, 3.1, lpddr5 and finally lightning fast 33 watt. Pro charging me 11i really puts the performer in star performer last.

Let's talk about design now you may have already noticed, but me11i adopts a brand-new design philosophy. What really does it for me is this new colorway. This color is versatile, as you can see here, this silver features a gradient finish, which changes color at different lighting angles. This gives it a adolescent feel that's unique among smartphones. Today, there you got it celestial silver, the ultimate showstopper.

The 11i also comes in an elegant, frosty white color for clean, yet classic appeal, and then we have cosmic black practical, timeless perfect for you minimalists out there here are the three glamorous colors of the me11 eye. Again we have cosmic black frosty white and celestial silver ready to take on the big stage now. The first thing you may notice is that me 11i shares the iconic me 11 haloes, ring design, but to reflect modern practicality. We've also adopted a brand-new camera housing with clean, rounded and uncluttered surfaces. Mi11I is also designed with a premium frosted glass.

Matte finish. This will give you a smooth feeling texture for superior feel, as you hold your phone. That sleek feel is accompanied by a 3d curved back finish. This gives you an ergonomic yet comfortable grip. This makes gaming photography more secure and enjoyable over long periods now details matter when it comes to design, and so we're proud to have accomplished.

One of the tiniest thought displays in the market so far. Just how tiny is this thought display it? In fact, it's so small that it's even smaller than eleven eyes is truly a beautiful device, but it's also functional. For example, for me 11i we made the decision to add a side fingerprint sensor. This actually serves two purposes allowing you to unlock and turn off your phone. We also made sure me, 11i was designed slim and sleek, so it's comfortable in your hand, but it's also really easy to slip into your pocket.

Also, it's as light as our me 11. What really makes this weight impressive is what our Xiaomi engineering team was able to fit inside a massive battery. It requires exceptional planning to do this, while still maintaining thinness and lightness and mi 11i features a 4 520 William hour battery that lasts up to two days of usage, mia11i the star performer with an all-star design clean yet premium. We built this for everyday practicality and functionality. So not only is me 11i beautiful, it features four flagships, specs that really matter flagship camera, flagship display, flagship, audio and flagship chipset.

Finally, what you've all been waiting for the price? This is me 11i, the star performer today. Flagship phones are yes's on the 11i pricing me 11i is going to start at a startling 649 euros, full rap. It's going to be available first through our channel partners. Now channel availability may vary between markets, so don't miss out we're also going to be working with a variety of carrier channels as well to make me11i as available as possible with more details coming soon. So again, me 11i available in two different variants and still costs about half the price of competitor flagships, the star performer with all-star value pricing.

The star performer made a big statement on a big stage today with big specs and big features, more details to follow soon on our regional official social media channels. That brings us to a close for me, 11i the star performer, but we have more exciting announcements for you today for that I'd like to pass things off to Abby. Go Abby thanks Daniel, hey everyone Abby here, I'm very, very excited to be with all of you today. Let's dive right in the 11 series is one of the best looking devices ever it's one of the lightest flagships on the market, but we couldn't help but sing what if we made it lighter so today, we'll be introducing me 11 lite. This unique device is going to.

Let you show your style is an individual concept. That is why we'll be introducing a variety of fresh colors with more options than we've ever had before. First for our 5g variant, we have mint green. This color is as fresh as the Coleman, teas, refreshing and chill and just looking at it, I could almost taste it. It's truly a wonderful color match it with other lighter shades for the perfect color accessory up.

Next, we have truffle black every phone. These days have a black variant, but not quite as exquisite as this one truffle, as you know, are very rare and difficult to find delicacy. It's soft and elegant, simple and tasteful match with bright colors for a subtle statement or keep it simple. Whatever you're wearing me, 11 lite, 5g in truffle back, will easily complement your outfit next. We have a zesty bright and lively citrus, yellow me11 light.5G also comes in this perfect citrus, yellow color. You make a statement with everything you do like all citrus is a perfectly bright combination of sour and sweet.

This color is not for the faint of heart. I really envy people who have the flare to rock this one. However, you do it show your style with me: 11 lite 5g. You have the exquisite truffle back Coleman, green and the lively citrus yellow. Now we didn't let the 5g variant have all the fun me.11 lite also comes in a jaw dropping bubblegum blue. I really, really like this color, because it reminds me of cotton candies at the fair next.

This color is love at first sight. Me11 light is a fusion of peach and pink, forming distinct shades when viewed from different angles. Colors have a way of making you feel things, and this makes me feel like making something really wonderful. Peach pink is made for those who want to make a statement, and finally, we have the Bob black inspired by the iconic tapioca pearls found at the bottom of your bubble. Tea.

This color goes with any style, just the way a bubble. Tea goes with any situation. Six different colors for six totally different looks there's going to be a me 11 light. That's perfect for your style me 11 light is fit for any outfit, and we've got an entire palette of colors to match your lifestyle. Let's see it so here we can see for our 5g variant.

We have the mint green, citrus, yellow and the truffle black really gorgeous, and for our 4g variant we have the bubblegum blue peach pink, my favorite and the Bob black beyond looking stylish me11 light also feels stylish at just 159 grams me 11 light 5g is incredibly light, making it really easy on your hands on a day-to-day basis. In general, people spend more than three hours holding and using their smartphones, so you definitely want something that sits well in your hand, but we could do a tiny bit lighter just 157 grams. For our 4g variant and to put that into perspectives on just how light it is, it's even lighter than an apple literally. This makes it one of the lightest smartphones in the world, as you can see, and in fact it's lighter than this apple ii and to give a sense of scale me11 light not only looks better than almost anything on the market today. It's also lighter me.11 light, isn't just stylish and light. It's also trimmed to be slim.

In fact, it's 14, slimmer than the previous generation measuring in less than seven millimeters. It's so slim you'll, barely notice it in your bag, and it's going to be super easy to slip even into tight pockets. But house limb is 6.81 millimeter, exactly it's even slimmer than some many options in the market today and slimmer than all of these recently launched smartphones with such a slim phone. You may think that the camera bump must be relatively huge, but it's hardly there at all at just 1.7 millimeter from top to bottom. The phone itself is really, really slim.

The camera is really slim, but we also made sure that the bezels are you guess that right pretty slim as well, for your designers and artists out there. We all know that symmetry is important for the right aesthetic. That is why me 11 light features. Slim symmetrical bezels on the top and side we're also including a side fingerprint sensor for fast and easy, unlocking at Xiaomi. Every detail matters.

The side button is also decided to be slightly curved, so it feels more comfortable when unlocking that's the me11 light. It's colorful, it's slim, it's light and, of course, it's stylish. Definitely my favorite accessory of 2021. We didn't stop with just a stunning phone me 11 light, also sports, a powerful camera system for capturing wonderful moments. Inside that super sim camera bomb, we've included a very capable triple camera.

This camera system supports a high resolution, 64 megapixel main sensor, telemark lens and ultra-wide angle lens. This means it's going to be more than ready to capture any angle, so you could feel your feet with fantastic photos and besides photos, now more than ever, we're taking more and more videos too. That is why we're going to be featuring flagship me 11 series cinematic. You can't always wait for the right weather and with AI escaping 3.0, you can say bye, bye to bad weather and hello to good weather, AI escaping 3.0 lets you create gorgeous videos from any photo really easily or stay still with unique background photo effects. Time is our most precious resource and me11 lite will give you full control of how you show this with pro time-lapse.

This allows you to customize a variety of parameters without over complicating shooting. We've also included other unseaworthy feature from our me11 one click, AI cinema. This is going to make it super easy to take standard videos with just one click, pretty simple right and to save time and editing our professionally tuned filters have been specifically selected to make sure that there's a filter, that's right for any style. Lastly, we also included our all new vlog mode. With this you could take multiple shots from different times and places and make one awesome video for me personally.

This is perfect for travel, bugs. Let's check out this awesome video shot by David Larson, our me creator from Argentina cold life is a whining road. Finally, for you, selfie lovers out there me level light takes phenomenal selfies as well with great camera and powerful AI software. It really helps you make your outfit of play.

Source : TELECOM NEWS