HTC's new flagship smartphone promises highest build quality By AP Archive

So, what we've done is we've taken the best of the two previous phones and built upon it to create a real lineage of design uh, a design evolution just like you can see on a Porsche 911, for instance, and so we've taken our expertise in designing unibody metal phones and created this year. A very special finish with two tones, and we've also improved the camera. We have a sapphire glass now, and we have a lot of features on the software side as well, which really talk about luxury and bespoke so personalized content for you. I think people really appreciate craftsmanship. They appreciate this kind of attention to detail that we really put into our phones. You know if you imagine, this phone actually takes 300 minutes to build each phone just for the metal housing and that's a really it's its an effort that other manufacturers don't go through, and it pays off it's something that feels perfect.

In the hand, people build a personal relationship with a phone, and I think we get a lot of return customers because of that- and I think the same is with the uh. The software you know, I think we really do improve, rather than just throw new features in that we don't need. I absolutely love the hardware of the m9, the two-tone coloring, the way that it feels in your hand, it's so edgy and secure right. HTC has always built tanks that you can, if you're a klutz you can drop and the m8 was too slippery. It was like it was like owning a bar of soap, but the m9 is like so secure in your hand, it's its, they totally nailed it.

Source : AP Archive