Galaxy Z Fold2: 2020 Unpacked Official Replay | Samsung By Samsung

By Samsung
Aug 14, 2021
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Galaxy Z Fold2: 2020 Unpacked Official Replay | Samsung

Hello, and welcome back! Last year, Samsung began a new era of smartphone history with the groundbreaking Galaxy Fold. We pioneered the foldable category to push the boundaries of mobile technology—to change the shape of the future. Since then, we’ve used the foldable’s one-of-a-kind flexibility to offer one-of-a-kind experiences: Experiences that aren’t available on a regular smartphone. At our Unpacked event in August, we unveiled our third-generation foldable: The Galaxy Z Fold2. Today, we’re excited to share more about the unique experiences it unfolds. When we introduced our first Galaxy Fold, our objective wasn’t just to replicate the standard smartphone experience on a larger screen.

We knew that the foldable form factor would transform the way we use our smartphones: whether watching videos, taking photos, or staying connected with family. That’s why we’ve prioritized the cover display: To allow users to take advantage of new experiences that are only possible on a foldable device. We sized up the cover display of the Z Fold2 to fill the entire surface. It’s noticeably different how much more you can see... And yes.

We’ve heard you! Galaxy users wanted a widescreen experience that fit in the palm of their hand. The Z Fold2 delivers, screen-to-screen transitions, so users can fluidly switch from the compact cover display, to the wider main display, without missing a beat. We’re expanding the foldable experience on a wider, Infinity-O display—one with thinner bezels and even more screen. And we’re designing optimized large-screen experiences, so that you can truly take advantage of this expansive display. We will continue to extend this to even more apps, to give users the unique benefits of this flexible, immersive smartphone.

When we designed the original Fold, we had assumed that the act of closing the device meant that the user had probably finished whatever they were doing. But we heard that you wanted the option to go back and forth between the inner screen and the outer one— so we made that experience possible. Let’s say a friend shares a YouTube video. You can start watching on the cover— and if you like what you’re seeing, you can open up your phone to get a better look. And then if you need to get moving, you can close the phone and keep watching on the go.

The transition is so smooth. This is just one of the ways that we’re designing entirely new mobile experiences. …Another is a fully hands-free experience called Flex mode. The unique form factor of the Z Fold2 makes it possible to use the Fold without holding it in your hands, and without the help of stands or accessories. We announced Flex mode on the Galaxy Z Flip earlier this year, and now we’re bringing it to the Z Fold2.

On the Z Fold2, we made the hinge even stronger, with sturdy elastics and an advanced CAM mechanism that lets you unfold your phone at different angles. Check it out: The YouTube video is running on the front cover. I can prop it up, so my hands are free. It’s perfect for watching videos while multitasking… Now watch what happens when I turn the phone around, like this. See that? The video automatically transitioned to the top screen here.

And on the bottom, I can browse related videos 3 or even leave comments—all without disrupting the video. Now, you don’t have to compromise. Flex mode works with a wide range of apps you use every day. Take Google Duo, for example. Like many of you, I’ve been using video chatting to keep in touch with my friends and family.

On the Z Fold2, the screen is even larger than the Z Flip, giving me a wider display for my video calls. And on the bottom, I can control the call and even add more friends. It’s a whole new way to experience connection, whether we’re minutes or miles apart. And through our partnership with Google Duo, you can chat in Full HD video—that’s 1080p resolution—with lightning-fast 5G. Flex mode transforms your everyday experiences.

It’s a game-changer, for everything from watching videos, to taking them yourself. At Samsung, we pride ourselves on the pro-grade camera experience our flagship phones provide. Some of the best photos and videos are shot with Galaxy devices— and we’re taking that experience further with the Z Fold2. The Z Fold2 packs pro camera hardware into a sleek, beautiful package with an ultra-wide lens, wide lens, and tele lens. And it’s equipped with all the tools you need to take amazing photos and videos.

With Flex mode, you can preview the shots you are taking on the top half of the screen, while using controls on the bottom half. A brand-new photography experience, only possible on a foldable phone. The Z Fold2 also helps you get the best possible video footage. It recognizes the subject of a video, and optimizes the shooting frame to make them shine. If there are two people in your shot, the camera will automatically zoom in and out, to make sure both of them are always fully visible in the frame.

And of course, thanks to Flex mode, it’s easier than ever to capture video hands-free. The Z Fold2 gives you a flexible, innovative camera experience, whether you’re taking a photo of friends, or snapping a selfie. It has two selfie cams – one on the cover display, and the other on the main display. Galaxy users told us that when they wanted a high-quality photo, they’d ask someone else to take the picture with the cameras on the back of the device. So we listened.

Now, you can use the high res cameras on the back of the Z Fold2 to shoot a selfie, using the cover display as a viewfinder. You no longer have to ask friends or strangers to take your photo to get high-res results. After all, when you can see your photos before you take them, you have a better shot at taking a better shot. With the Z Fold2, you can even use both screens at the same time. Dual Preview allows you and your subject to see the same preview through the different displays, so everybody knows exactly how the shot will turn out before it’s taken.

With all of these different experiences, the Z Fold2 is designed to give you more creative control than ever before. The Fold was designed for people who live life to the fullest: People who hold themselves to a high standard, and expect the same of their devices. Users who want a large screen experience on a smaller, more flexible form factor. Multitaskers who want to make the most of every minute. Fold users have told us that once they’ve experienced multitasking on a wide, flexible display, they can’t go back to using a regular smartphone.

You can already use up to three apps at once, and activate Multi Active Window by dragging and dropping. We even optimized the UI, so you can resize and reconfigure your windows however you want. And with updates to One UI 2.5, Galaxy Fold users will be able to enjoy these enhancements as well. For those who do a day’s work from their Z Fold2, the productivity experience is paramount. But so are the flexibility and convenience that this unique form factor makes possible.

Now you can access your most frequently used apps with a single touch, with App Pair. Let’s say you have some apps that you usually use together. Now, you can create a shortcut that launches them all at once. For me, that’s YouTube, Chrome, and Messages. You can rearrange the apps, and they will automatically adjust themselves to fit.

And if you use a custom layout often, you can save it on Apps Edge for immediate access. At Samsung, we’re reimagining the entire smartphone experience, from the design of the phone to the way you use it. Let’s turn to the head of Samsung’s Customer Experience Office, Patrick Chomet, to hear more about our role in expanding mobile innovation with our partners. Thanks Victor. The Galaxy Z series represents the culmination of over a decade of innovation; and our leadership in the foldable category is unparalleled.

We believe it’s the future of mobile technology. But a new form factor becomes meaningful when it unlocks new user experiences. When we began designing our foldable series, we thought deeply about what people actually do with our devices, and what the Foldable could help do even better Viewing or creating photos and videos… using productivity applications… communicating with friends and family… With the extended screen of a tablet and the portability of a smartphone, foldable devices are poised to transform the experiences that matter most to our users. To make that possible, we needed to start by defining and innovating those user experiences. That is what brings our products to life.

Unique features of our Z series like App Continuity, Flex mode, and Multitasking were all inspired by how we expected people to interact with this new foldable form factor. With our device, users can enjoy a truly unique experience with their preferred apps and services. To deliver this, we have worked in close collaboration with our Partners, who share a common vision for the future of the foldable ecosystem, to scale and optimize these services. In particular, we’ve worked very closely with our partners at Google to optimize apps for foldable devices running on Android. And we’re pleased to welcome our friend from Google, Hiroshi Lockheimer, to tell us more about this shared vision.

Hi, Patrick and everyone at Samsung. I just wanted to congratulate you on the exciting launch of the Z Fold2! So much has happened in this world since Unpacked last February, when I joined TM on stage to talk about the special Samsung / Google partnership. I hope the Samsung team and everyone tuning in are staying safe and well during this time. This is the third foldable product we’ve worked with you - starting with the Fold last year, then Z Flip, and now the Z Fold2. I can really sense the momentum and learnings we’re gaining with each iteration.

I think, foldables represent the future of the mobile category: I envision that one day, these devices will be the norm, because they offer such an immersive experience that fits in your pocket. It's a form factor that can revolutionize the way we communicate, create content, shop, all the stuff you do in your daily life. The possibilities are endless and we’re working hard to bring the best of Google innovation to foldables. We’re also actively inviting the developer community to build apps for this form factor. Together with Samsung, we have the opportunity to define and shape experiences, so that users can be more productive and interact more meaningfully with these flexible displays.

The demos you saw earlier are great examples, which I’m super proud of by the way, of how we are developing new ways people can seamlessly interact with this foldable technology. I wanted to briefly talk about some of the product experiences that I am most excited about. First, with the Z Fold2, I can watch my favorite YouTube videos uninterrupted as I open or close the device. The other day, I watched the cooking video and was amazed at how seamlessly the video moved from one display to the other. We have worked closely to make the video calling experience as smooth as can be on the Z Fold2.

I really enjoy the crystal-clear Google Duo video calls I can have with my friends and family using Flex Mode, completely hands-free. And you can truly multitask, because the screen is so massive. Chrome and Maps, Photos and Gmail - interacting with your favorite Google apps side by side can really change the way you engage with a mobile device. And let’s not forget about 5G! On Android, we are continuing to develop experiences that are optimized and made even better by 5G speeds. There’s Full HD video calling on Duo, which looks stunning on the Z Fold2 ; YouTube supports 8K streaming and video uploads; There’s even AR Search - where you can search for something like “shark” and experience a great white in your own room Thank you, Samsung, for the continued partnership with Google to lead the mobile category with so much innovation, especially with these exciting foldables.

This is just the beginning, and we look forward to shaping this next generation of mobile experiences with you. Stay safe and healthy, and congratulations again! Thank you, Hiroshi. Samsung’s longstanding partnership with Google has been a force for possibility and progress. We’re pushing the edge of innovation— and the mobile industry forward. All to give our consumers the trailblazing experiences that only a foldable phone can provide.

Similarly, our partnership and close working relationship with Microsoft has redefined the mobile-productivity experience for our consumers. Together, we’ve been working on bringing Microsoft platforms, services, and products to the Z Fold2 to help you get things done with its cinematic display and intuitive, multitasking capabilities. Let’s say you get a last-minute update while on the way to a meeting. You get an Excel sheet with a chart that needs to go into your presentation, but you don't have time to go back to the office. With Z Fold2, you can open Microsoft Excel and PowerPoint simultaneously from within the Office app, and work on both files at the same time… Then, you just drag and drop that chart over to the slide... and that's it! It’s easy to move content from one experience to another, so you can take full advantage of the larger display to focus on your work.

The Z Fold2 is convenient when checking emails too. On a regular smartphone, you can only see your inbox or one specific email at a time, so I’d have to tap each message to read it, then close it, go back to my inbox, find the next message, and so on... We worked with Microsoft to optimize the Outlook experience, so now I can keep my inbox open on one side, and see specific emails on the other. You can also see more of your calendar, check out your day’s agenda, and get full details at a glance. It’s never been easier to stay connected, organized, and get things done.

That’s the beauty of the Z Fold2: simple convenience in a powerful, elegant package. And beauty is an integral part of the folding phone experience we’re especially thrilled about our special edition Z Fold2, created in partnership with our friend Thom Browne. This is our second time collaborating with Thom Browne to design a foldable phone. We carefully designed every part of the special edition experience, where innovative technology meets refined design. Let’s take a look.

Introducing the Galaxy Z Fold2 Thom Browne Edition. Comprised of the Z Fold2, Buds Live, and Watch 3 with additional phone cases and watch straps. The premium lineup begins with the Z Fold2. The phone embodies an iconic design philosophy, in the Thom Browne grey with a matte haze effect and the multicolored grosgrain stripe. a flip cover for formal affairs and a back cover for casual.

An exclusive daily lock screen features artwork sketched by Thom Browne. The 4-bar design from the home screen continues seamlessly to the back cover. A swipe, a scroll and a click. The customized app icons and theme complement the overall design. Beyond these features, there are two exclusive photo filters, for a signature expression of the Thom Browne world.

Every single detail is customized to complete the premium experience. Buds Live. Small and sleek. They fit perfectly inside the leather case in Thom Browne grey. Finally, style meets function in Watch 3.

The highly crafted piece comes in Thom Browne grey with a haze finish and delicately engraved logo on the body. Five watch faces offer deeper customization to match your needs. A continuing collaboration of classic ideas and innovative technology. The Galaxy Z Fold2 Thom Browne The Galaxy Z Fold2 is packed full of innovations. It’s a smartphone made for dreamers and doers and drivers of change.

And we can’t wait to see the way you reimagine the smartphone itself. We’re letting our users personalize their Z Fold2. —which is why we offer Z Fold2 in multiple colors and custom-hinge options. You can really make this one-of-a-kind smartphone your own. You can pick your phone’s color, and you can customize its hinge, with four dynamic color options.

Here I’ve got the Mystic Black, which goes really nicely with a splash of metallic gold. Once you’ve decided on a color combination, you can choose from several accessories as well, including a soft premium leather case, and a slim standing cover made of aramid fiber. The Galaxy Z Fold2—and the experiences that come with it— can be yours on September 18th. Pre-orders start today, so don’t wait to reserve yours now. We are pleased to offer Galaxy Z Premier Service, which provides on-demand concierge support from a dedicated team of product experts.

It will now be easier than ever to connect one-on-one with experts, and discover how to unlock unique experiences. Galaxy Z Fold2 owners will also be provided with one-time device protection against accidental display damage within one year of purchase. The Galaxy Z Premier Service extends to our entire foldable lineup, including the Galaxy Fold and Z Flip. And in case you missed it, the 5G version of the Galaxy Z Flip launched in August. The limited, Galaxy Z Fold2 Thom Browne Edition will launch from September 25th.

You’ll be able to pre-order this special edition in select markets starting today. It’s truly limited, with only 5,000 units available globally, so you don’t want to miss it! At Samsung, we’re changing the shape of technology. We’ve broken new ground in the mobile industry… and the Galaxy Z Fold2 unlocks entirely new experiences— experiences that are only possible with its unique, foldable form. The Z Fold2 will empower you to do more, and to be more. More productive.

More creative. More you. We can’t wait to see how your journey unfolds with it and through it. Thank you!.


Source : Samsung

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