BlackBerry launches smaller, lighter and cheaper smartphone By AP Archive

So, this is the newest addition to the BlackBerry key to family, being the BlackBerry key to LE so focus on privacy and productivity, including a fantastic all-day battery life now as well and great dual camera on the back. So on the keys, we have a traditional keyboard down here and now, as well with the fingerprint integrated and the speed key down here. So I can instantly jump between my applications in and out just saving me precious seconds hundreds of times a day. The smartphone market is going in two directions: a one-size-fits-all or a really niche, or nothing, and we're seeing different patterns in different geographies. So in more mature markets like the US or Europe, we might see that thousand-dollar phone and in more emerging markets that are a little more price sensitive people will think what am I really doing with my phone and what purpose do I need to fill in my life. So that's why the BlackBerry, a key to LE, is going to be interesting for those more emerging markets where maybe they really want that business use case, but the budgets not there.

Source : AP Archive