Apple Watch Series 2 - Full Announcement By Digital Trends

We are going to keep pushing watch forward, and today I'm excited to introduce the next generation of Apple Watch. Let's go, let's go, we call it Apple Watch Series ? and it has been completely re-engineered, and it starts with a feature that will change how you use Apple Watch. The first Apple Watch was splash proof, an Apple Watch Series. ? is swim proof, so you can wear it whether you're swimming or surfing, or just doing that occasional cannonball. You can keep it on it's rated water-resistant 50 meters, which is the industry standard for a swim watch. But what that means is the watch needs to withstand the pressure, the water pressure equivalent of being at a depth of 50 meters and that's pretty deep, and it's especially challenging for a Smartwatch, because there are so many ingress points.

So our engineers have been hard at work. Developing new seals and adhesives, and they've been able to close all those entry points except one. The speaker, you see a speaker, needs air to produce sound and if the air can get in soak in the water and that's a problem so for series 2, we redesign the speaker system and, at the end of your workout, we use the speaker itself to eject the water. We also wanted to make sure Apple Watch was robust enough, not just for an occasional swim, but for people who want to swim every day. So we built a simulator to test the effects of swimming over multiple years.

Beta watches in here we put watches in there from 24 hours a day for weeks at a time simulating hundreds of thousands of strobe. So you can wear your watch with confidence in the water we've also extended. The work of our fitness lab to swimming now, calculating calorie burn for swimming is, is really tricky, and we've analyzed over 700 swimmers, different body types, different abilities, we've hooked them up to state-of-the-art metabolic equipment, we've even drawn blood samples to look at lactic acid levels, and we use all this body of information to create an algorithm that will give you the most accurate calorie burn information while you're swimming we've created two new workouts, a pool swim and an open water swim and during the workout you'll get information like lap count, pace, distance calorie burn, but what's more, the watch will learn about you over time and will get more accurate over time. It looks at your individual stroke efficiency, not that of some average swimmer and tailors just to you. We think swimmers are going to absolutely love this next I'd like to talk about the brains of Apple Watch, Series 2, and it starts with our second generation system.

In a package. Last year we introduced an industry-first, an entire system in a single package and s2 takes that to a whole new level. We've added a dual-core processor. That's up to 50% faster we've added a new entirely new GPU that delivers two times the graphics performance and this powerful chip opens up all kinds of opportunities both for internal apps, and developers, for example, night sky, which is its an app that allows you to identify the planets and the constellations and track the International Space Station they've been working with s2, and they've, been able to add five times the level of detail and more than double the frame rate they're running at 60 frames. A second which is the crazy amount of performance to be wearing on your wrist series.2 also features a new second-generation display that is more than 2 times brighter than before. In fact, it is the brightest display Apple has ever shipped on any product at 1000, nits, that's a that's a lot of nits, and it makes all the difference when you're outside in the bright sunlight.

It really does vivid 2 of the most popular activities in the world are walking and running, and we know there are times that people want to do this without their phone and so for those times, we've added built-in GPS, and this is really great. You can start right away. So those of you who've used GPS watch before you know it can sometimes take a long time to connect to the satellites. It seems like forever when you're getting ready to work out and with Apple Watch. You can literally hit start and begin your workout and during your workout you'll, get GPS accurate pace and distance, and at the end of your workout and the activity app of your phone, there will be a route map color-coded to show your varying speeds and developers can take advantage of the built-in GPS and like to give you an example of that I'd like to invite to the stage Anna Kepler lead designer for view Ranger hi I'm here today to show you V Ranger, the first ever hiking up on the new app watch, which gives you the ability to enjoy a hike like you never have before, so I'm planning a trip to Yosemite I've never been before, but I hear it's beautiful and with me, Ranger I've selected.

These three hikes ahead of time I've got the popular I'm. Sorry, an Apple Watch has made them available offline, which means I, don't even need a cell service to know where I am I've got the popular Half, Dome tables on here and 14 miles. It's probably a bit too intense this morning. So let's take a look at the four-mile trail to Glacial. Point this looks like it won't take me quite so long and with that elevation gain, it's certain to still be a great workout.

So let's get going here, I can see my directions and I can also scroll through to see all the exciting views and destinations. I have coming up at anytime. I can swipe right to check in on the map. Furthermore, I can see my current location and my route progress in fact, any time if I stray too far from the path the Ranger will. Let me know about it.

Itreally wasn't possible before, but now that Apple Watch has integrated GPS you Ranger can look out to make sure I don't stray too far off route from here we can check in on the map. We can get back on track, and we can continue with the hike. So, let's jump forward to about halfway to the view of your cement Falls and with every point of interest, the range provides a quick fun fact. So, let's step into it here, we can see that you, semaphores, is actually a hotspot for bird-watching, which is in fact one of my favorite things to do. Hopefully, we'll see a red-tailed hawk on our way towards the summit.

Here we are in the final sprint, as we head towards Glacial point and the arranger knows when I've reached the end of the hike. I then have the option to either finish or to keep going. If I'd, like we'll tap finish, my activities will flip will fill up, and I'm all set to enjoy the rest of your cemetery. That's the Ranger, the first ever hiking up to take advantage of GPS on the new Apple Watch, and we're really excited you guys to try out on your next hike. Thanks series: two comes in a wide variety of styles: we have cases in aluminum and stainless steel as well as a new material.

We've been working on for quite some time ceramic. Just this new white, Apple Watch and ceramic. Has this gorgeous pearl like shine it? The finish is remarkably smooth, it's actually four times harder than stainless steel. So it's this ultimate combination of beauty and strength, and it looks great paired with a variety of bands. We think it's going to be a wonderful addition to the Apple Watch family.

We also are offering series two and Hermes models. Last year we partnered with Hermes a company known for craftsmanship and elegance and style, and for series 2. There are beautiful new colors of the iconic. Do blue tour and single tour, as well as two new bands. This single tour deployment buckle and a new double buckle cuff.

We think people are going to really enjoy these. So that's Apple Watch Series too. It is faster, it is brighter. It is what a resistance, so you can swim with it. Furthermore, it's got built-in GPS, and it's got all the power of watch OS 3.

Furthermore, it is also built according to our strict environmental standards, something we care deeply about. This is made responsibly. We think Apple watches the ultimate device for a healthy life and what we expected to be popular with everybody, but we think it will be especially popular with runners, and we wanted to do something special for them. We couldn't think of a better way to do that than to partner with a company that knows runners better than anyone else in the world. They're the number one sports and fitness brand in the world, and that is Nike.

We've worked with Nike for over a decade, and we couldn't be more excited today to announce Apple Watch, Nike Plus, it's a watch design, specifically with runners in mind. It features this beautiful, perforated band, that's stretchy! It's light. Furthermore, it's breathable, it's paired with our lightweight aluminum case, which is ideal for running, and we are so excited about it and to tell you more about this I'd like to bring to the stage Trevor Edwards, president of the Nike brand good morning, whew, it's been such a great partnership. Working with Apple, Apple and Nike share a passion to make life easier and more fun, and we look forward to continuing this amazing journey together. Nike has always been about inspiration and innovation for every athlete, and it all began 40 years ago with a deep relationship with runners and that obsession continues to this day.

Today. Sports and fitness are a bigger part of people's lives and more and more people want to get out and run, but getting started on your own and staying motivated can be tough, so more and more people are looking for help and turn into running devices to actually help them. But these devices are complex, they're, cluttered, and they're difficult to use, and, of course they don't support what running wants to do. What just wants to get out and go for a quick run. It's a problem and Nike and Apple have solved it.

The Apple Watch Nike Plus. This isn't just a watch, it's your perfect running partner, it's simple, it's fun, and it's easy to use, and we think it delivers the best. The best running experience that's out there starting the run, has never been easier, and we give you a shortcut that takes you straight into your run and if you prefer, you can just tell Siri to start a run and off you go it's that simple. But when you go out for a run, you don't want to be distracted. So we give you just what you need at a glance, your distance or your pace on a big, clear screaming and if you're the type, though, who really wants a lot of detail, we've always got advance mode just for you, but one of the biggest hurdles that all runners face is actually motivation.

So we started with a simple idea of an invitation. Are we running today, and we motivate you through insightful invitations personalized? Just for you been a few days since your last run. Maybe the weather isn't perfect, or it is perfect. Today you can get out and if your friends have a head start we'll let you know Jeff's got two miles ahead. Clearly, I got a catch-up, we also know I.

Do we also know that those who run on Sundays are more active and will be more active throughout the rest of the week, so every Sunday we invite you to join runners from all around the world to run at your own pace wherever you are, we call it just do it Sundays with invitations like these running is made easier and simply a part of your life, but it doesn't end there with this watch. You are also a part of Nike Plus run Club, which gives you personalized coaching recommends the best gear for you and gives you access to live, runs in cities and communities all around the globe. With the Apple Watch, Nike Plus, the world's best running Club, comes to life with everyone and everything you need to be better now most devices today they focus solely on data and metrics. Not this one. The Apple Watch, Nike Plus focuses on you and your life, it's a powerful device with a simple solution: your perfect running partner, and it's available in four amazing cool colors, and we can't wait for you to try it out.

Thank you. It's a journey that we're on together, and this is really just the start of exciting things to come. Thanks very much thanks, Trevor I feel faster already. We're really excited to bring Apple Watch. Nike Plus to the world's largest community of runners, Apple Watch, Series 2 will be priced at 369 Apple Watch.

Nike Plus will also be priced at 369, and we're keeping in the line our original Apple Watch. But we've done something with it. We've added the same dual-core processor, that's in series 2! So it's just as snappy, and we're calling it series 1, and it starts at just 269. You can pre-order both series 1 and series 2 on September 9th watch, OS 3 is available in the 13th and the watches will go on sale. Both series 1 in series 2 the following week: Apple Watch Nike+ will be available late October, that's Apple! Watch back to you, Tim.

Source : Digital Trends