Apple iPhone 8 and 8Plus introduced with new features By Global News

iPhone 8 iPhone 8. This is a huge step forward for iPhone and to tell you all about it, I'd like to invite Phil to the stage Phil a good morning. Everyone I am so excited to tell you all about the new iPhone 8 and the new iPhone 8 plus. These are a new generation of iPhone and the improvement on everything we love about. iPhone. The design is all new.

It has glass in both the front in the back. The aluminum band beautifully matches the finish of each iPhone, a comes in silver, Space Gray and a beautiful new gold finish. It's made from an aerospace grade, 7000 series, custom, aluminum, alloy, the glass has a seven layer, color process, making sure there's a beautiful, precise hue, and the glass is further reinforced by an internal laser welded steel and copper structure. We're so excited because this glass is the most durable ever in a smartphone iPhone 8. An A+ is also microscopically, sealed for water and dust resistance, and they have a new retina HD display in each model.

There's a 4.7 inch Retina display in iPhone 8 and a 5.5 inch, an iPhone 8 plus now Apple Retina displays are renowned for their incredible color accuracy, and they have great wide cinema quality. Color gamut we've built in our 3d touch technology into the display and for the first time an iPhone display. It is our true tone technology now with true tone: it adapts the color temperature and intensity to the ambient light around us, along with the displays, iPhone, 8 and 8 plus have new serial speakers as well. The 25% louder than the speakers in iPhone 7 and they have a deeper base to- and this is pretty incredible inside iPhone, 8 and 8 plus is a brand-new chip, and this is a breakthrough performance in a mobile device. We call it an 11 Bionic.

This is the most powerful and smartest chip ever in a smartphone. It's a 64-bit design, 4.3 billion transistors, six core we're going to geek out here, for because it is so awesome, it has two high-performance course: they're 25%, faster than the high performance course and the previous industry-leading 810 chips is for high efficiency course. They're up to 70% faster than the ones in the a-10 chip, they're managed by our second generation performance controller. That now can use all six cores at once. It can deliver up to 70 percent improvement in multi-threaded workloads, and they have our first-ever Apple design, graphics, processing, unit or GPU.

This is a three core design. It's 30% faster than the graphics in the previous, a 10 and the GPU is designed to accelerate 3d apps and games, especially those that use our new metal 2 frameworks, and the GPU also is incredible for machine learning, apps and this kind of tasks get a big speed up if they use our core machine learning framework ?, there's more to it. The 11 bionic includes our first new generation image signal, processor or ISP. So you know this is using photography. The delivers faster autofocus in low-light.

It has new pixel processing for sharpness and texture and for the first time to help reduce noise. It is Hardware, enabled multiband noise reduction. All this helps to improve performance and helps us take better pictures. Perhaps the most beloved feature of every new generation of iPhone is the cameras and people love taking photos and customers send us their photos for our shot on iPhone campaign like this one. This was sent from Jeremy Perez Cruz.

He shot it with an iPhone, 7 plus and people going to love taking pictures with the iPhone 8 camera. It is an all-new 12, megapixel sensor, it's larger and faster. It provides 83% more light, and it provides more it's more power efficient. At the same time, it is deeper pixels and a new color filter, so this adds up to having better color saturation a wider dynamic range of color and lower noise in your photos and videos, I phone 8 plus has two new sensors in its dual camera. The wide-angle camera has an F 1.8, aperture and optical image. Stabilization.

The telephoto camera has F 2.8 aperture. So as always, we want to show you the kind of photos you can take off of our new cameras. Now these are photos we're going to show that have not been retouched in any way, they're straight off the iPhone, 8 and 8 plus. So here's the first one this is absolutely beautiful. Now, that's not the Golden Gate Bridge! This is taken in Portugal.

It shows the beauty of wide color gamut, there's great dynamic range, sharpness and incredibly low noise. Just look at that blue sky. Here's another example: it shows incredible: Y, quality color again, just look at the skin tones and the detail and the hair in the eyes. If you look closely in her eyes, you can actually see the photographer reflected there, holding an iPhone to take the picture. Here's a great example of the amazing textures in depth and photography.

You can really feel the fabric, and you can see details in their face behind the fabric. Here's a great example of low-light photography, texture, detail and very subtle colors in this darker environment. Last year we introduced portrait mode, iPhone 8 takes fantastic portrait modes and people flip over taking these photos, and now with the iPhone 8 plus you're going to get sharper details more uses in low-light and even a more natural both in the background of the photos. So this is a big hit. We had a surprise new future.

Last year of portrait mode, we brought it out in beta, and it just got better and better over time and customers send us photos. They love this. So we challenged the engineering team to do that again to make it easy for all of us to take advantage of an advanced photographic technique, and they're doing it has to do with lighting and if you've ever had a professional portrait taken. You know that pro photographers used advanced equipment and have a great understanding, advanced techniques to literally sculpt the light on your face to create the perfect mood for a portrait photograph where our team is making this possible for all of us using the new dual cameras in an 11 Bionic chip and the iPhone 8 plus, the team has come up with a new feature called portrait lighting. This is beta, but it will ship with the iPhone 8 plus and here's how it works.

When you compose a photo in the camera app using the portrait mode, the dual cameras in the ISP sense, the scene. They create a depth map, they separate the subject from the background, and then you've seen machine learning. It creates facial landmarks and actually changes the lighting of the contours over your face. That happens while you're composing the shot. It's super easy to use right, we're in the camera app you use portrait mode and there's a new menu to select the lighting effect.

You want to use you just swipe to pick a different effect for whatever you want to shoot. Now these aren't filters. This is real-time analysis of the light on your subjects face. In fact, you can go in later after shot a portrait mode photo into the Photos app and change the lighting effect to sucked which one you want to use in your photograph. The team has done an unbelievable job on this, and so here's an example of a photo.

That's taken not touched in any way. This is portrait mode using portrait lighting, it's actually using the setting and portrait lighting for stage light. So it drops away the background to make this stunning dramatic photograph. It's absolutely beautiful, so iPhone 88 plus, are incredible for taking pictures. They're.

Also amazing for video as well. In fact, iPhone 8 has the highest quality video capture ever in a smartphone along with the ISP, we have an apple design, video encoder. This enables faster frame rates and higher quality video. It does real-time image and motion analysis to predict changes in the content and optimize the video encoding algorithms. So, while you're shooting video, let's say for K 60 frames, a second, the iPhone 8 divides each frame into individual tiles, two million of them, and we analyze the two million tiles.

Every second looking for details like texture and edges to predict whether that tile has grass sky, water or movement in it. So, let's say you're shooting, 4k, 60 frame rate video. You can look like this. It's beautifully optimized for quality and for compression level, and this video was shot on an iPhone in 4k, it's amazing and if you're one of the many people who love shooting slo-mo videos, that's gone a lot better too. Now you can shoot at 1080p, HD 240 frames.

A second, that's double the frame rate of previous, absolutely beautiful. So now, iPhone 8 is incredible for shooting photos. It's incredible for video! There's a third category of use of the camera, that's going to become increasingly important in our mobile devices and that's augmented reality. This is an incredible area for us to advance in our teams have worked together, hardware and software to make iPhone only the first camera, the first iPhone really created for augmented reality and the first smartphone designed for it as well. We custom tune each iPhone for augmented reality.

The cameras are actually individually calibrated in the factory, and that makes a huge difference in the performance for AR. There are new gyroscopes, new accelerometers and AR kid. Software is tightly tuned to all this hardware to deliver the best experience for motion tracking an AR, greatly benefits in the new all Evan Bionic chip, the CPU handles world tracking. The new Apple GPU renders a Murphy's massive graphics at up to 60 frames. A second, the new ISP does real-time lighting estimation, and this stuff is amazing that it happens on a device in the palm of our hands.

Let's talk about wireless. We once said that the future is Wireless and boy. We rewrite that's becoming more true than ever before, with iPhone 8. It supports LTE Advanced for fast networking connections, Bluetooth 5.0 for the latest accessories. Of course, it supports our great beloved ear pods and the beats X headphones, that use our W 1 chip and the new Beach studio threes as well, and now with iPhone 8.

But it's glass back we're enabling the freedom of wireless charging I mean this is a simple thing. We do this every day we use our phones in the day, and we charge them at night off and on a charger by our bed, stand in our homes or in our hotels and words can't describe just how much nicer it is to just put it down and pick it up whenever you want to charge without ever having to plug in a cable again, you don't want to do this by your bedside I. Don't want to do this in a caf? or restaurant as they start to support wireless charging. I want to do it in an airport, so you can top up your charge before you get on the next flight and perhaps the best use case of all in your car. You can get into your car wirelessly connect and start using CarPlay put your iPhone on the center console, and it's charging all without ever having to plug in a cable again.

What makes this possible is we're building into iPhone, 8 and 8 plus wireless charging with QI, but she is the leading openness wireless charging standard, and we hope to help QI by increasing adoption of it in creating new use cases for it. Many restaurants, shops airports, cars have started to build and support for QI wireless charging, and they'll work with iPhone. A many companies are offering QI chargers and those that are QI certified should all work with iPhone 8, and we've worked with some developers who are creating cheat charges, and we're going to offer them in our stores and online for our iPhone 8 customers like this one from they and this one from Welkin. So that's iPhone, 8, it's a new generation of iPhone. It improves on everything we love about iPhone.

It is packed with innovative technologies from the glass and aluminum design to the retina. HD displays the new a11 Bionic chip. It's there designed for a apps, like no phone has been before they have new single and dual cameras. There's support for the brand-new photo lighting effects in portrait mode and wireless charging. Now iPhone 7 came in these three configurations, starting at 32 gigabytes it'll really happen to iPhone 8.

It's gonna start with twice the capacity 64 gigabytes and have a second one at 256 gigabytes and the price will be six hundred and ninety-nine dollars. iPhone 8 plus will have the same two configurations: 64 gigabytes and 256 gigabytes, and it will be priced starting at $799. Well, we'll be able to pre-order them, starting this Friday on September 15th and to be available a week later on September 22nd, and we can all upgrade to iOS 11 starting on September 19th, so that is iPhone 8.

Source : Global News